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Subservient Chicken- Burger King’s 2004 viral marketing campaign for their chicken sandwiches shows just how fun going viral can be.
Watchmen- One of the most recent examples on this list, Watchmen’s viral campaign has consisted of fake newscasts and mock PSAs. Jack in the Box- The latest Jack in the Box campaign is another new example of viral marketing. Transport for London- This is one of my favorite examples on the list, because I can say from personal experience that I helped spread their virus.
Dove- The Dove Evolution viral ad is effective because it sends a unique, positive message about the true definition of beauty.
Peerflix- At the time of launching their viral campaign, Peerflix was a new company offering P2P DVD trading.
Bob Dylan- To help promote his greatest hits boxset, a viral campaign was created that allowed users to send messages in the form of the classic Subterranean Homesick Blues video. Simpsons- When the Simpsons Movie came out, it boasted one of the biggest opening weekends of the year.
Like its name implies, it’s a way of spreading your message like a virus from person to person.


They offered free e-mail to the masses, and simply attached a signature at the bottom of each e-mail message that promoted their free service.
The Subservient Chicken was a man dressed in a chicken outfit who would perform whatever action you commanded him to. During the Super Bowl, Jack in the Box ran a commercial (in some regions) that featured Jack getting hit by a bus.
It included everything from websites for Gotham Cab company to a real life campaign for Harvey Dent.
Playing off the Hollywood theme, they created an online paparazzi game that made participants capture scandalous photos of celebrities. While it’s easy to say this was because of the show’s illustrious history, the producers believe there’s more to it than that. Every single e-mail sent by a Hotmail user contained this message, thus spreading it like a virus. Just one day after the site’s launch, one million people had already given their commands to the subservient chicken. Of course, there’s an unexpected surprise that accomplishes two things—it makes the video highly share-worthy and it promotes their message without shoving it down your throat.


Not only did it get nearly 2 million hits within a month’s time, but it also received attention from top TV shows Ellen, The View, and Entertainment Tonight.
Within just 90 days, 2 million people had played the game, and 5% went on to view the Peerflix website. In fact, they said the viral marketing campaign was the reason for the film’s great success. Unfortunately, the site wasn’t ready for the surge in traffic, and it crashed during its biggest chance to go hot.
This campaign consisted of everything from changing 7-11s to Kwik-E Marts to allowing online users to “Simpsonize” themselves. Of course, there were other factors involved (Heath Ledger’s death, and just how great the film looked,) but the viral campaign succeeded in creating unprecedented amounts of hype.



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