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Some viral ads are completely unrelated to anything that actually happens around the product or service being advertised. While this ad has caused a certain amount of controversy due to people being slightly more gullible than they should, it has still helped to highlight the actual work that they do. What has impressed me the most about the KLM Airlines Lost & Found viral ad campaign is how closely they have tied it to their service.
The 10,000,000+ views that they have received on this viral ad have not been wasted because of this – you know who the ad is for, and you become familiar with their look and style. The ad does a pretty good job of highlighting the actual work that the KLM Airlines Lost & Found team does, and the description of the video directs you to the social channels that you can contact them on. Their team do al this work, only to be replaced by a cute dog who isn’t even really part of their team!
There has been quite a bit of embarrassment around the Internet by those who thought that there really was a dog who could sniff an item, and then find the owner in the airport before they left, especially a hard to train beagle. I just went from amazingly happy to amazingly heart-broken in the span of five minutes, all because of the same dog. While this has created a certain backlash towards the video, I’d like to chalk it up to Dutch humor not quite translating perfectly to English ears and sensibilities. From a marketing perspective, this video fails at showing up anywhere other than their YouTube page. The very bland actual Lost & Found FAQ page could have also used some puppy to spruce it up a bit. In a final analysis of the KLM Airlines Lost & Found viral ad, the campaign succeeds tremendously at building awareness of the brand within the video, but there could have been better integration with the actual service being advertised, and better use of it across their website.
This entry was posted in ViralTactic and tagged social media marketing, viral marketing campaign of the week, viral marketing tactics, youtube marketing, youtube videos. Interesting stuff -- but I understand from our folks who work for Johnson & Johnson in Brazil that the Jontex toilet stall advertisement is not one of ours and is actually a hoax that has been making the rounds for some time.
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A new psychology research shows that snack food ads directly affect increased consumption for both adults and children. The vast majority of adults in the second study, when asked later, had no idea that watching snack food ads would make them eat more, despite the relationship being unremarkable in retrospect. Raw video has surfaced of Katie Couric recording voice-over tracks from September 2008 when Sarah Palin was announced as John McCain's running mate.
About a minute into the video, Couric goes over some lines about Palin's children Trig and Track.
The lesson to be learned: In the age of YouTube (and vastly improved camera technology), they should all probably just always assume they're on-air.
In the age of YouTube, reporters and anchors should all probably just always assume they're on-air.
They show the flight attendants going through the planes, and talk about their actual steps to check social media and seat data to find the rightful owner. If you’re not taking your grain of salt with this when watching – Hello, and welcome to the real world. It shows their planes, it shows their check-in people, pilots, flight attendants, Lost & Found team members, and their main airport of service. There’s more irony and jokey-ness in the Dutch being spoken that the bland text along the bottom doesn’t translate very well. It isn’t on their website, which would be huge as people are looking for the video – why not have it on the website and get people familiar with your service firsthand?
This is something that you, as a marketer, need to think about with your viral marketing that does go viral – how are you going to capitalize on this success across your websites?
His years of experience in the online marketing industry are presented here on Viral Tactics for you to learn from, and to offer you a chance to add your opinions.
I found some ads for safe sex at over at Omni Brain that depicted a naked man bedding down with a scorpion, and a woman being seduced by a tarantula. Am Sir, Peters Gavin , of NICON INSURANCE LOAN COMPANY Our professional job is to offer loan to people who are in need of fanancial help and also give out the loan at a low interest rate. It is also used for treating certain men and women who have a type of chronic constipation. It works by preventing ovulation, altering the cervical mucus, and changing the lining of the uterus. After viewing them children eat almost twice as much, adults (if they’re women on a diet or men) eat around a third more and this effect carries over to foods other than those being advertised and after the adverts have finished.

And this is exactly what Harris and colleagues suggest is the key to defending oneself against adverts: understanding the powerful influence they can have on our behaviour, even without our knowledge.
But it's just one of many "caught on-camera" moments that have embarrassed TV news reporters and anchors in recent years.
But the KLM Airlines ad was loosely inspired by the action of KLM’s own actual Lost & Found team…with a touch of cute puppy added! There is no dog at the KLM Airlines area of Amsterdam’s airport that can simply sniff your phone and track you down before you leave the airport. This is something we didn’t get from the First Moon Party ad – they didn’t tell you who the ad was for until the end. Perhaps they could have put the word out over Twitter with our Twitter promo crowd marketing service. Where can you put it to increase user satisfaction, build awareness of your social platforms, and make your viral ad more than a one off flirtation with your brand?
The ads are from a campaign that is running in France bolstering the risks of having unprotected sex.
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It works by helping to produce more hormones that cause your ovaries to release 1 or more eggs. This is a stunt dog, used to illustrate the steps the airline will take to help passengers – maybe the humour didn’t translate 100% from Dutch (where KLM is based), to English! Granted the French have a different culture than we do here in America, so these types of ads prove more effective in France than if they were run here.
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Rost is a former VP of Pfizer engaged as a pharma expert witness and pharmaceutical marketing consultant by several law firms. He also writes the daily Pharma Law Blog and is the author of Killer Drug and The Whistleblower.

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