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We may only be in June, but there has been a huge resurgence of viral and guerrilla advertising techniques.
So far already this year, we have been impressed with an array of online, viral adverts that have captured our imaginations; as well as an abundance of memorable television adverts that are sure to make the ‘Best of’ list. Recently released to cries of “aww!” from everyone, the new Ibis hotel advert really ramps up the cute factor. The advert features a collection of adorable bunnies making themselves at home in an Ibis hotel room, demonstrating how comfortable and homely the hotel chain is. It might not seem like it, but the viral advert sensation from Three was released in February of this year.
Robinsons Squash are tugging on the heartstrings with their latest advert, showing two young boys having a great day out.
Not one for the fainthearted, this latest online advert from the Department for Transport is bound to make you jump. The advert sees a crash test dummy come flying through the toilet mirror, covered in blood. Famous for toeing the line with their adverts, this 2013 offering from Carlsberg puts lads and their friendships to the test. Again, this advert is perfect for the Carlsberg brand – and target audience – and appeals directly to their humour.
Pepsi Max jump on the ‘You’ve Been Framed’ style advert here, where professional stock car driver takes an unsuspecting car salesman on the test drive of his life.
Internet Explorer plays on the advertising theme of nostalgia with their ‘Child of the ‘90’s’ campaign. The aim of this video is to show people that “you are more beautiful than you think” and is clearly aimed at the female market. In advertisement took part FBI trained artist, who has specialized in creating of portraits of wanted criminals for a long time, and a few women, until the last moment are completely unaware what was happening.
The hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event. A touching love story and real friendship between man and horse tells us the Budweiser commercial. Jeff Gordon and Pepsi MAX go to a car dealership where a disguised Jeff Gordon takes an unsuspecting car salesman on the test drive of his life.
Exclusive short film directed by Guy Ritchie to celebrate the launch of the updated David Beckham Bodywear for H&M collection. Fireman Cory Kalanick rescues an unconscious kitten from a burning house filled with smoke. If you are into math and statistics, make sure to check out Viral Video Charts for detailed numbers. If you know a video that hasn’t been shared that much yet but deserves to be mentioned, share a link in the comments!
Philipp Greitsch is a mobile enthusiast with great interest in the latest trends and developments in mobile, technology and things that make our everyday life awesome. Indeed, since the days of Wanamaker, people gradually lost the curiosity to know what is in the advertising mediums (whether it is printed, online or on TV), that’s why advertising companies had to innovate and impress in-order to retain the attention of the end viewers.
People nowadays have a tendency to ignore advertisement in all its forms, if you are distributing flyers for your business, I can assure you that more than half the flyers distributed will be in the nearest garbage can from the distribution point, the remaining will be in the next one! Advertising companies and Brands have realized that they have only few seconds to grab the attention of their target audience, whether it is printed ads, tv ads or online ads. But a new advertising format, shuttered the concept that ads needs to be interruption, allowing the brands to retain the full attention of the potential customers, this new format is the viral video ad, the viral video is the heart and soul of viral marketing, and even though it shares a lot with standard TV commercials, many more characteristics differentiate it from TV ads.
For commercial advertisements on television, the clients are paying according to the number of viewers that are expected to be watching the tv channel at a specific time (when the ad spot will be aired). On the other hand, for viral videos, the clients are paying for the consulting, production and initial viral seeding, the consulting and production is basically a little bit different from the production of a tv ad spot, but that’s where similarities stop. Unlike TV ads, people actually enjoy watching the viral videos, thus they share them through social media, something that is not done with TV ads!
Because a Viral ad is watched by choice, it creates engagement and buzz around it, the brand or companies advertising have direct results which can be observed on the company online presence by an increase of fan base, subscribers, followers and sales (if the products can be bought online). I expect you would ask, if Viral video advertising was such a great way to advertise why it haven’t taken completely over TV ads so far?
1 – It’s a relatively new branch, let’s not forget that online videos started to be accessible to the masses only 8 years ago! 2 – The vast majority of advertising agencies and production studios do not really understand what viral marketing is, and those who do understand it have no idea how to get it done.

3 – Very few experts in this advertising branch, during my 6+ years working in the viral videos domain, i have seen many so called experts, who thought that applying the standard marketing techniques on a video is what makes it go viral, these false expert represent more than 99% of the so called viral marketing experts today! The year 2013 saw the rise of the social message to target the social generation by brands.
This advertisement by Google India displaying the company's efficiency at searching helps two long-lost friends meet each other after the Partition that separated their lives in 1947. Pantene's latest ad for the Phillipine market is a strong critique of female stereotyping that has gone viral with its depiction of how men and women who do the same things are viewed differently by society. The power of social media is such that even an unknown product from a country can strike the right balance if its message is true.
One of the most exciting movies from the Sony stable next year is the remake of Carrie that is slated for release on January 10. With over six million views, this is one of the best ads that reinforces beauty and its importance to women today. More than two million children die before the age of five in India each year because of basic sanitary issues, sometimes something as simple as infections that can be prevented by washing hands. Some call it tokenism but if every brand began to talk about issues such as remarriage and accepting women the way they are then perhaps a great deal of peer pressure will fade away quickly from society all by itself. This ad by Canadian airline WestJet brings Santa Claus a few days ahead of schedule to celebrate Christmas with some lucky fliers who get to tell Santa what they would like for the festival and the airline picking stuff for them while they arrive at their destination. The Happiest Place In The World Has Been Discovered & It's Every Dog Lover's Dream Come True! Micromax Mobiles Motorola Mobiles Romedy Now Honeymoon Destinations in India Travel Destinations 3 Recent Viral Ads You Can’t Help But Watch You are using an outdated browser. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Clipping is a handy way to collect and organize the most important slides from a presentation. Okay, so you may be saying, “I’m trying to hash out some digital marketing in Santa Barbara. Thank you for downloading the eBook on Digital Marketing ROI, you will receive an email shortly with an email and an attachment with the ROI ebook.
With nearly 1 million views since its 4th June YouTube debut, this is one advert we won’t be forgetting about it a hurry. It’s not until the end we realise they have such a close bond because they are father and son. While the men in this advert are actors, it really would make you jump if this happened to you.
They call their friends in the middle of the night, asking them to bring money to a seedy room where they’ve lost a fortune in a poker game. This advert has already been viewed over 4 million times since being added to YouTube back in March. This is one viral advert worth watching, just for the look on the poor salesman’s face when he finally gets out the car. It brings back tamagotchi’s, pogs, yo-yo’s and Hungry Hippos; showing audiences that their brand is trustworthy and worth coming back to.
The ‘Real Beauty’ campaign is continued, with women describing themselves to a forensic artist. Despite criticism that this video is a little contrived, 54 million people have seen the advert making it the most popular on our list.
It has named Top 20 Videos that were watched and shared by the biggest number of Youtube users. It was watched by almost 60 million users and more than 4 million users have shared it on public network. Artist on hearing drew two sketches: a portrait of the same woman, one on her own description, and the other on the description by a stranger. It prank promoting the forthcoming Carrie remake 1976 has been frightening customers in a NY coffee shop! The best case scenario is that these few thousands, hundreds of thousands or even millions of viewers will notice the ad when it is aired … in reality half will be away when the commercials starts (kitchen, bathroom, feeding the cat …) and most of those who sit through commercials activate their zombie mode. You pay once to produce & launch the video, and then not only the video reaches the viewers for a fraction of the cost, but also it never stops reaching more and more people, basically it is the “Perpetual Motion” of advertising. Any expert or company that would reply “no one can guarantee if a video will go viral” do not know how to make viral video go viral! We handpicked the best 10 advertisements that made a mark this year across the globe and in India.

The ad is poignant and emotional without going overboard and works perfectly with the audience. It's an incredible task to achieve in 60-odd seconds and the results are there for you to view.
TrueMove H is a Thailand-based telecommunications giant whose ad about giving and karma packs a punch in the ad. To promote the movie, a group of performers and workers put up fake walls and simulated things in a coffee shop in such a way so as to make it appear as if the lead performer has telekinetic powers by being able to move chairs and tables and get paintings and books thrown out of their places with her voice.
The three-minute ad features an FBI trained artist called Gil Zamora who sketches women as they describe themselves and then sketches the same women from a description given by the woman with whom they spoke. British Airways decides to give a ticket to Ratnesh, a young New York based professional to come visit his mother in Mumbai without telling her about it. This social ad that talks about this issue is so powerful that it even won a Silver Lion at Cannes 2013 apart from its 17 million plus views.
From big huge TV to socks and underwear, the fliers get everything they asked Santa for and the airline gets brownie points like no one else.
Stay in the know about the best in men's health, relationships, fashion, power, money and more with India's largest men's lifestyle platform. While walking on the street, eating in a restaurant, or watching movie at the cinema, no matter where you are, you can only escape from them in your dreams.
Although there is no number to define when a video is considered viral, it is generally agreed that it happens when a video reaches 3-5 million views within a few days. Just ask Soda Stream whose ad was banned by CBS from the 2013 Super Bowl because it mocked Pepsi and Coca-Cola (Super Bowl sponsors). Three’s dancing Shetland Pony has over 6 million views and thousands of shares, making it one of the most viral videos of 2013 so far. This is fun, cute, and exactly what we’ve come to expect from Evian; we recognise right away that the advert is from them, but we can see that things have moved forwards.
This sweet advert shows the dad through the son’s eyes and is bound to be one of the adverts we remember from this year. The only criticism we have is that there is no mention of drink-driving, so wouldn’t tell the general public the point of the viral, guerrilla campaign. He sketches them without seeing them, and then draws a second image of the same person but when they are described by someone else. Not just this, Pantene also launched a movement called WhipIt to beat gender equality in the workplace.
Invariably, the latter's version makes for a better sketch than the one in which the women describe themselves, thereby telling women that they are more beautiful than they think.
The back story of the family and the emotional reunion between mother and son is sure to touch a chord in your heart as well. If so, how about let’s take 10 minutes to look at the Top 10 most shared video ads in 2013, we bet you will enjoy them a lot.
It’s considered gold, not just for ad revenue on YouTube, but also for the poster who most often enters into a revenue sharing contract with the video sharing site. They did release another generic version of the ad that did not call the two soda behemoths out by name.
Because they get shared via social media, and email, and text links, they essentially come from friends.
The campaign, says chair of the PR Lions jury David Gallagher, “built on our human insecurities with a creative strategy that was simple but effective.”The video features a forensic artist showing different women two portraits of themselves – one based on their own self-description and another drawing based on a stranger’s point of view.
These are the usual reactions when a commercial comes on TV.  Nobody likes getting interrupted watching their favorite TV shows. But what matters is the successful message – that you hit pop culture markers and create either humor or a sentiment that your audience will want to consume. In fact, two of the campaigns on this list are vine videos that were produced at a negligible cost. Likeable, shareable, and catchy, the Dumb Ways to Die video has spawned several parodies online.

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