Viral video advertising campaigns zoho,presentation software is organized around which of the following concept,free church presentation software comparison,video editing effects free download games - Plans Download

Everyone knows what a virus is and hates it: is it a virus of sickness or the internet virus. Nowadays, people are sharing everything what is happening in their lives with others and it does not matter if those people are your friends or your friends’ friends.
We can find a lot of different created viral marketing strategies, campaigns and of course a lot of different results: one of them succeeds, one of them not.
At first, analysing how to make a good viral message is important to mention that marketers before making viral message has to know their target audience, their business goals and in which media they want to dive in.
This was a theoretical part and now it is time to see in real life the best practises of viral marketing and the best viral marketing messages.
The key point of viral marketing success is that in short time a lot of traffic is rapidly generated.
Dove campaign “The real beauty” where marketers used motivational appeal and raised the problem of confidence.
The Old Spice Man commercial was watched over that 50 million times on YouTube and was subscribed of more than 43 thousand people. However, the crucial aspect for creating a good viral message is the content of that message.
Indeed, since the days of Wanamaker, people gradually lost the curiosity to know what is in the advertising mediums (whether it is printed, online or on TV), that’s why advertising companies had to innovate and impress in-order to retain the attention of the end viewers. People nowadays have a tendency to ignore advertisement in all its forms, if you are distributing flyers for your business, I can assure you that more than half the flyers distributed will be in the nearest garbage can from the distribution point, the remaining will be in the next one! Advertising companies and Brands have realized that they have only few seconds to grab the attention of their target audience, whether it is printed ads, tv ads or online ads.
But a new advertising format, shuttered the concept that ads needs to be interruption, allowing the brands to retain the full attention of the potential customers, this new format is the viral video ad, the viral video is the heart and soul of viral marketing, and even though it shares a lot with standard TV commercials, many more characteristics differentiate it from TV ads.
For commercial advertisements on television, the clients are paying according to the number of viewers that are expected to be watching the tv channel at a specific time (when the ad spot will be aired). On the other hand, for viral videos, the clients are paying for the consulting, production and initial viral seeding, the consulting and production is basically a little bit different from the production of a tv ad spot, but that’s where similarities stop. Unlike TV ads, people actually enjoy watching the viral videos, thus they share them through social media, something that is not done with TV ads! Because a Viral ad is watched by choice, it creates engagement and buzz around it, the brand or companies advertising have direct results which can be observed on the company online presence by an increase of fan base, subscribers, followers and sales (if the products can be bought online).
I expect you would ask, if Viral video advertising was such a great way to advertise why it haven’t taken completely over TV ads so far? 1 – It’s a relatively new branch, let’s not forget that online videos started to be accessible to the masses only 8 years ago! 2 – The vast majority of advertising agencies and production studios do not really understand what viral marketing is, and those who do understand it have no idea how to get it done. 3 – Very few experts in this advertising branch, during my 6+ years working in the viral videos domain, i have seen many so called experts, who thought that applying the standard marketing techniques on a video is what makes it go viral, these false expert represent more than 99% of the so called viral marketing experts today!
Social marketing is all about sharing content that your audience shares in turn, expanding your reach and getting your message out to more and more people. So marketers shouldn’t necessarily be jumping on whatever they think the next hit Internet meme is — but if not, then just what is it that gauges a video’s potential viral success? The video — which featured patients, nurses, and doctors dancing, singing, and laughing — was a hit with viewers. What translated into success for Children’s Healthcare of Atlanta could translate into success for other companies, too. As to where to share, while CHoA used Twitter, Facebook, YouTube, and traditional media to promote its video, there’s no right or wrong answer.
While we may have made the path to viral success sound straightforward, it’s not as simple as getting the most-shared video.
Sprout Social is an advanced, collaborative social media management platform for teams of all sizes. This is a continuation of an article about viral marketing. The first part of post you can find here PART 1.


Today there are many examples of successful and not so campaigns attempt to use modern information technology.
One of the most successful campaigns which were held recently is the advertisement of Old Spice Company, which advertised shampoo for men. Another interesting example, different from the previous one, is the story about web site million dollar homepage, which helped its creator without significant efforts to earn over one million dollars. Also, to outline some principles of viral advertising it should be mentioned unsuccessful examples of viral campaigns. Another example of failed viral advertising is the campaign of Lipton Ice Tea, which Internet-video could not gather even hundred views per working week. Marketing message should be formulated in order to receive the least number of attacks or negative audience feedback.
Using social network for its own purposes, campaign should not try to limit comments on its page, but conversely, it should create a topic for discussion for more effective and dynamic bilateral communication. Viral advertising should be an integral part of the campaign, because the effect will be lost if the reason of its conducting is caused by trend or actions of competitors. The launch of viral advertising better to entrust professionals, because viral marketing needs a special approach, and therefore experience and skills to use it. In conclusion it should be said that idea of viral advertising first of all must be fresh and should use humor to improve its effectiveness, because people perceive such advertising better and it is also better promoted through social networks.
But why then marketing virus which is sometimes called “word-of-mouth,” “creating a buzz,” “leveraging the media” is so popular nowadays?
So viral marketing is: “a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or e-mail“, “a direct marketing technique in which a company persuades internet users to forward its publicity material in e mails (usually by including jokes, games, video clips, etc). One of the most ultimate goals of marketers in creating viral marketing campaigns is to create good viral message.
Of course you must create something that appeals to the audience and it is worth talking about so people want to share it with their friends by internet. So which messages are good examples of viral marketing? I will show some video messages which show clearly the best viral marketing examples.
This video has everything what a good video has to have: fantastic writing, novelty, simple humour and sex-appeal to both men (the humour and knowing smiles) and women (Isaiah Mustafa’s chiselled abs).
The content attracts one person, then that person shares with his friends that video, and those friends shares it with others and so on. The best case scenario is that these few thousands, hundreds of thousands or even millions of viewers will notice the ad when it is aired … in reality half will be away when the commercials starts (kitchen, bathroom, feeding the cat …) and most of those who sit through commercials activate their zombie mode. You pay once to produce & launch the video, and then not only the video reaches the viewers for a fraction of the cost, but also it never stops reaching more and more people, basically it is the “Perpetual Motion” of advertising.
Any expert or company that would reply “no one can guarantee if a video will go viral” do not know how to make viral video go viral! But guessing — and second guessing — what the next viral trend will be doesn’t get you any closer to social success. We spoke with both content marketers and content creators to get their perspectives on the process. To achieve viral levels of success, you have to be sure people are watching it and sharing it themselves. People are more active on social networks than ever — which also means they’re sharing more than ever. Compiling data from its Viral Video Chart, Unruly reports 10% of shares occur by day two, 25% of shares occur in the first three days, 50% of shares occur within the first three weeks, and 66% of shares occur in the first three months. You need to be sure the right people — the people you’re trying to reach — are watching and sharing your video as well. We can consider successful examples of viral project implementation for better process understanding and following rules formulation for promoting such marketing campaign. That is why various annoying things were popular in the Internet, but consumers tired from them. For instance, Starbucks and their ads of free iced coffee for friends and employees’ families is one of such examples, when the effect of advertising was unexpected.
After an extremely successful dance movie with Hollywood star Hugh Jackman, the company decided to develop a new object – dances.


Besides, the company, which uses viral advertising, should always control the outcome of its actions, as the final outcome can depend on it. One of the main points to make your company known, acknowledged and popular is to act actively in social media. Here’s what they advised when it comes to creating and marketing that all-elusive viral content. So, in addition to sharing the video over its social channels, CHoA spread the word by getting fellow members of the Stop Childhood Cancer Alliance to help spread the video on Facebook and Twitter.
Of course, if you’re thinking about making your own viral videos, you need to make sure that video as a medium makes sense in your overall social strategy.
In promotional videos presented by company were o lot of fun, incredible transformation, but the basic idea was to show that scent of shower gel and deodorant Old Spice can transform beloved man into true embodiment of woman dreams.
Starbucks was aimed with the help of chain reaction to encourage friends and employees’ families come to the coffee house and take free iced coffee. The video, which appeared on the network, was obviously created to get a viral effect: it shows a man at the bus stop, who after drinking Lipton Ice Tea starts to dance startling others.
Yes, about viral marketing that is sometimes defined as a virus which spreads faster and faster, and makes more and more profit for creators. The other types of viral marketing are – emails, newsletters, blogging, chat rooms, feel-a-friend script and flash games. So in order to make people want to share the message it should contain one or couple of different advertising appeals. Also, the campaign created accounts in popular social networks, where they gave in the form of video answers to the fan.
In combination with a very law barrier to entry for advertisers who aimed to capitalize on fame, this is one of those ideas that sound humorously, but works. But when advertising spread beyond the campaign output was greater than expected and the corporation had to revoke the promotion. However, after some time only 91 persons watched the video, so the effect of the advertising is almost missing, not to mention its viral nature.
In this blog, I will explain what viral marketing is, what the key points for making a good viral message are and of course I will give some examples of really successful viral messages. All those types are used by marketers to share their message through internet which gives perfect possibilities for instant and inexpensive communication. The first and most attractive is humour – we all like videos or pictures of funny people doing funny things. Fast forward to 2013 and the number one videos on average attract more than 60,000 shares a day.
As a result, this advert has brought the brand not only the first position among sales, but also Cannes Grand Prix in advertising. The blog articles or videos of how to make your life better, how to achieve goals and believe in yourself often go viral and for really wide audience. That is how the message would have a specific audience from the beginning which of course would grow with shares. However, this appeal should not be used alone, because then most likely it will not go viral. This element is used to warn about some danger and the content should be really reliable and genuine. To watch attractive and young people is more enjoyable than seeing old and ugly people in videos but this fact is one of the last points which audience consider watching advertisement. Thus, of course a good message is not the only factor of success but it is for sure the base for that. All those commercials stuck in my head and I think those are one of the best examples of really good messages of viral marketing.



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