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If you like us to be your hand on viral marketing campaign, do drop us an email using the form below. That’s when it occurs to you that maybe you can incorporate that cat video that has 20 million views into your marketing campaign. That will get your company in front of millions of people, you’ll get a raise and high fives all around; or maybe it will fall flat on it’s face with only two views (one view is yours) and one thumbs down on Youtube (from your boss).
Maybe you didn’t market it well enough to actually catch on, or maybe it did get a million views, but it didn’t relate to your company enough to have good returns. Viral video marketing is a great tool for any company or product when done properly and successfully. There’s no reason to list out examples of successful viral video campaigns here because you already know any example I could list and if it wasn’t a successful campaign, then neither of us generally will have seen it or heard of it (unless it failed in an epic ball of internet fire). Instead, let’s talk about what viral video marketing is, why you want to use viral video marketing, and how to do it successfully. Viral video marketing is a marketing technique used to promote brand awareness, products, services, or to achieve other marketing objectives. The general consensus is that a video that gains a large amount of views over a certain amount of time can be considered to have gone viral. Some of the most well known examples of viral video marketing have all broken past 10 million views. One factor that everyone can agree on is that a video can be considered viral if it can remain well known beyond the initial hype and create word of mouth sharing. Generating brand awareness is of course an obvious reason to produce a promotional video, but that’s only one of many great benefits of viral video marketing. The first really big benefit of viral video marketing is the cost, which is often times much lower than standard advertising.
Getting an advertisement play time on television is very expensive, especially if it is during any sort of primetime programming on a major channel. Promotional videos that are going online also tend to cost much less to produce than a commercial production meant for television. Rather than paying to get more plays to reach a large audience with a shotgun effect, viral video marketing relies on targeting a smaller audience to begin with.
This audience is then more likely to share the video with other similar minded people who will enjoy the video and share it as well. Video Marketing as a whole is also a much more engaging promotional tool than print promotion. This can be applied to viral video marketing in the sense that people will be more likely to engage with the company when encountering it through a viral promotional video than if they were to have read a written promotion for the company. There are a million things to consider when creating a video with the goal of creating a viral marketing campaign.
When you write the story you will want to make it strike an emotional chord with your viewers.
Although creating an emotional reaction is a key element, you want to avoid depressing or sad content.
Don’t mistake emotional for sad though, there are ways that you can have your viewers crying while still giving them something uplifting. The safest approach is to create something that is funny, something that evokes a real gut laugh not some light chuckling. If you can evoke some laughs from them just reading it (and even a smirk from the super serious neighbor will do) then you are definitely on the right track. Find someone that can really deliver those punch lines to get the best effect possible; or maybe find the person that is so awkward it’s even funnier. Although it is tempting to push your brand through your video as much as it will fit, you will want to keep the branding to a minimum. There are good ways to have branding appear subtly throughout the video without coming across as overt promotion, but it is best to save the branding until the end. The video should make an impact on the viewer and provide enough branding for them to connect it to your company without feeling overwhelmed. As weird as it might sound, it is a must that you have a marketing plan in place for your viral video marketing campaign. In most cases, marketing videos go viral because of existing social networking followers of either the company or another source that shares the company’s video upon release. The other important marketing effort to make is to create an early hype for the release of the video. Keeping the video under 3 minutes is generally a good length to retain viewers through the end of the video. With how available affordable video tools are, now everyone thinks they are a videographer. People are always looking for web content to consume and videos are most often a preferred source. By creating a video that is shareable, that evokes an emotional response, is relatable for viewers, and has a great marketing plan, you can be well on your way to a great viral video marketing campaign.


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Simply put, it is currently the single-most-important viral Web video ad campaign on the planet. Spider-Man then jumps down to the street as the '90s banger "Here Comes the Hotstepper" begins playing in the background.
The video continues Evian's 5-year-old dancing baby campaign, and follows a video released a year ago that showed adults dancing with their baby-sized reflections. The Spider-Man video was done by the agency BETC Paris and helps promote The Amazing Spider-Man 2, which comes to U.S. I recently found myself with unexpected time on my hands while nursing a sprained ankle so I decided to watch the Kony 2012 video as I hadn’t seen it yet. From a purely production standpoint, the campaign ticks a lot of boxes in terms of effectiveness that I’ll be exploring in this blog post but I’d first like to qualify that statement. So controversy aside, nonprofits can take tips from the conceptualization of the Kony 2012 campaign and how marketing tools can be used to incite passion, draw positive attention and bring awareness to a cause overnight.
Certainly the degree of success of a video and viral marketing campaign will differ from organization to organization but your nonprofit fundraising campaign will be further ahead if these tips are considered and done well. For nonprofit, nonprofit fundraising, CSR business and other news, connect with us on Twitter, Facebook and Linkedin or subscribe to our RSS feed. Miratel Solutions is a Toronto call centre, eBusiness, and letter shop mail house specializing in professional fundraising services including telephone fundraising, online fundraising, lottery services, donation caging, donation processing and other donor management services.
Right, because you are focused on coming up with the next great marketing campaign to promote your company! Even if a video goes viral, it is important to consider what outcome you would like to see. Rather than paying to have the video played (like a regular advertisement), it is promoted to an existing audience that are most likely to be active in social media and will share the video. The number of views necessary to be considered viral varies from definition to definition; in fact there is not a hard set definition for how many views make a video viral.
A specific rule of thumb is that a video needs to gain over 5 million views in a 2-3 week period. Having a viral marketing video generates fantastic brand awareness with huge reach across many audiences.
By having a promotional video that lives on the internet, it is free to host using a service such as YouTube.
Of course some viral marketing videos cost just as much, if not more, to produce than a standard commercial.
If you are want to have Chuck Norris riding a dancing elephant on the roof of the Empire State building, it’s obvious that will cost more than your average viral video marketing campaign video. Generally the initial round of views can come from an existing social media following that actively share on their social media platform of choice.
Customers have a higher likelihood of making a purchase from a company that has video content on their site.
People are much more likely to share a video that makes them have a serious case of “the feels”.
Sad content is much less likely to be shared than something that makes someone laugh or even makes them angry. This video takes the viewer through an emotional roller-coaster only to bring tears to their eyes by the end.
Write your script and run it through some coworkers, friends, and that really serious neighbor that you think might be a robot. No matter why they best fit the role, just make sure that they are the best choice for your video. There are a small few that go insanely viral with no expectation to do so, or effort to do so, on the company’s end.
Most times it is very helpful to enlist somebody that has a larger following on the web to help with the initial push of the video.
Shaky video, bad audio, pixelated graphics, bad acting, etc, will deter viewers and will not generate the number of shares and views necessary to launch your company’s video to stardom. For a video to go viral, it needs to be interesting, especially if it is promoting for something that is generally a somewhat dry subject. Whatever your goal is, you will want to make sure to include a call to action that will make use of all of those views coming in on the video. Even if you have a great script, bland visuals can ruin the concept of the video leaving viewers bored.


Creating a video with a good marketing plan can lead to viral success for the video and your company.
You may study some of the marketing tricks for viral marketing but you will still be scratching your head for not getting the appropriate results. You may not care about the water brand's dancing babies, but this is one of the single-biggest online ad campaigns ever. I had intended to watch it earlier but kept putting it off because the 30 minute time investment always seemed to exceed what I had available. Part of the success of a video and viral marketing campaign is to have a powerful message that sheds light on your organizations cause and will motivate and inspire action.
In a recent post, I outlined steps  to overcome the intimidation factor and create a video.
To attain high popularity through the internet, it’s important to post your video on YouTube and other social sites and encourage all employees, ambassadors and volunteers to do likewise.
Due to cost this is possibly the most challenging aspect of a marketing campaign for most nonprofits to consider. We are committed to our CSR business values in all contact centre services and mail house operations and advancing the missions of the nonprofits we proudly serve. It really is amazing the effect that a single viral video can make for a brand, and the emotional connection with customers truly is a key factor.
Don’t worry as initially I was one of them when I got started.There were few of my friends who got good results for just uploading the videos of their pets, children and some of the funny things they found even though they were from non-IT backgrounds. A sequel, in which people see baby versions of themselves in a mirror and have no choice but to start dancing, has been viewed more than 70 million times on YouTube and was 2013's No.1 most-viewed YouTube ad. Although I had heard some of the controversy surrounding the administration and tactics of the Invisible Children charity and the Kony 2012 campaign, I never took the time to investigate it enough to form an educated opinion. From what I have heard, legitimate arguments have been raised on both the pro and con side but given my limited knowledge that is not for me to debate.
The story should be personal, concise and honest highlighting why it’s important to support your cause.
Once you watched the Kony 2012 video, which was based on the campaign of the same name, those 2 words stuck with you and they reminded you of the who, what, where, when and why of the campaign. Friday April 20th is Kony 2012 day and that date was reinforced throughout the video, website and other marketing tools.
Videos don’t have to be Hollywood productions – they just have to tell your story in a genuine, heartfelt manner.
However, providing brochures, information sheets, posters, etc will ultimately add to the visibility of your campaign. All the hype definitely lent to the video’s must-see value for me though and overall it did not disappoint. The story presented in Kony 2012 of the young Ugandan and his personal plight relating to Joseph Kony was powerful to hear and watch.
Selecting a date will also give your volunteers, ambassadors and supporters a timeline to rally support through their own networks which is an excellent grassroots way to increase the reach of your message.
Consider giving cause-branded products like bracelets, pins, water bottles or pens to donors who meet a certain donation amount. It is really important to know the customers and then connect with them emotionally so that it really strikes them.
That day onwards I felt like getting through this anyhow.See here you need to understand people’s mind if you are doing something for them. I recently wrote about the perfect example of a similar grassroots effort when Miratel participated in Purple Day in support of Epilepsy Toronto as a result of a staff member who was an ambassador for the cause. Think of the video as merely a conduit connecting (potential) supporters to your cause and your message so speak honestly because that is what will reach viewers on a personal level and grab their attention. Try not to be excessive with paper-printed material though – you don’t want to come off as environmentally irresponsible.
If answer is good, then go for it and do implementation onto the web, and just see how easily your information goes viral. I researched a lot on viral marketing and found that videos are the best way to go viral easily. I have seen in many of the videos and great commercial ads for brands that people love to share on their wall. When you are creating viral promotional video for your organization, it should not be boring or irritating.What do you need? You just need to pass a message funny or powerful enough that people will love to share everywhere.Check out a few steps to create a viral video:Choose your Composition Style and ScreenplayI think comedy is a great tool, isn’t it? I am talking about a written script that you find in your promotional commercials ideallyof 30 seconds length. Check what resources you have around your office and your home and then set your script with it.




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