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Standout and generate predictable revenue at a low cost with an ongoing focus on keyword strategy, SEO, content development, and conversion optimization. Let the eCommerce SEO and marketing experts at Web Shop Manager focus on achieving your business goals. Search engine optimization (SEO) is a system of guidelines, activities and techniques aimed at improving visibility and traffic for keyword searches related to your website’s target market. Pay-per-Click (PPC) is a form of targeted advertising in which the advertiser pays a fee per ad clicked on. For eCommerce website managers and teams that need the support and guidance of our marketing and SEO experts we offer a wide range of custom consulting solutions. It is imperative to the success of your online business that your eCommerce website is able to convert the visitors to your website into paying customers. Si eres un Community Manager de un cantante, al igual que pasa con cualquier otro tipo de cliente (artistas, empresas, pequenos o grandes negocios,…) lo primero que hay que tener claros son los objetivos que queremos alcanzar. En el ejemplo con el que explicaremos las tareas del Community Manager supondremos que nuestro artista es un joven con buenas dotes para cantar rock. Otro de los objetivos que quiere es tener una comunidad grande y activa en sus redes sociales.
Como objetivo offline nos explica que quiere intentar hacer alguna colaboracion con algun grupo o cantante de rock. Como ya sabemos de donde partimos y cuales son nuestros objetivos, ahora podemos definir nuestro Social Media Plan.
Si queremos obtener muchas visualizaciones de los videos de nuestro cantante debemos crearle una cuenta y un canal de YouTube. Pero, ?de donde vendran las visitas al canal de YouTube para conseguir esas visualizaciones?
Pues (independientemente de que algo de trafico se puede conseguir simplemente con el posicionamiento de los videos en el canal) necesitaremos que desde Twitter y desde la pagina, blog o sitio web del cantante, enviemos visitas hacia los videos colgados en YouTube.
Ademas, es necesario que preparemos dentro de la web un apartado (blog) donde iremos alimentando el sitio web de contenido original, fresco, actualizado, que guste a nuestra comunidad y que nos va a dar la posibilidad de trabajar esos contenidos en el propio sitio web con comentarios de nuestros seguidores y tambien en las redes sociales. Seguir Followers de otros cantantes o grupos musicales con quienes por cuestion de estilo, podriamos compartir seguidores. Analizar con herramientas de Twitter los referentes en ciertas comunidades para conseguir llevarnoslos a nuestro terreno y que aporten positivamente en la construccion de nuestra comunidad. Analizaremos los Hashtags alrededor de los que hay mucha actividad en los contenidos relacionados con nuestros seguidores. Como explicabamos anteriormente, Twitter lo vamos a utilizar para pasar conseguir seguidores nuevos, pasarlos a otras redes, pero fundamentalmente pasarlos a nuestro sitio web y a YouTube.
Segun ha ido la evolucion de la red social Instagram en 2014, creo que en 2015, para un cantante es muy recomendable utilizarla. En Facebook tenemos que gestionar nuestra comunidad para que sea activa participando en los contenidos que les propongamos.
Entre otras cosas, el exito del trabajo del Community Manager de un artista tambien puede depender de su imaginacion. Si no, tambien os recomiendo que consulteis con una agencia de marketing online especializada que os puede llevar a cabo este tipo de trabajos.
Consultor de Marketing Online y Community Manager especializado en Posicionamiento Web (SEO), Redes Sociales, Marketing de Contenidos y Publicidad en Buscadores (SEM). El exito, ademas del trabajo que se dedique, habitualmente tambien depende de la estrategia que se utilice. Utilizamos cookies para asegurar que damos la mejor experiencia al usuario en nuestro sitio web.
Today, KMA has earned hundreds of ADDY awards as a strategic advertising leader across the gulf-south through a small team of professionals where we challenge conventions with engaging stories and standout design.
The perfect candidate for this role must be passionate about customer-focused web development and digital marketing. To apply, email your resume, cover letter and examples of your work to [email protected].
Diennea – tramite la piattaforma MagNews, e una delle principali aziende  italiane che forniscono servizi di email marketing in Italia. MagNews, in collaborazione con Human Higway, un isitituto di analisi online italiano, presenta la ricerca Email Marketing Experience Report 2015.
Grazie al panel di ricerca Opline, sono stati intervistati 1001 utenti internet dai 15 anni di eta, che utilizzano la mail e gli altri sistemi di messaggistica offerti dai social. Generalmente gli uomini utilizzano piu caselle di posta rispetto alle donne (2,7 contro 2,2) e i giovani dai 25 ai 34 anni hanno il numero piu alto di indirizzi: 2,8 ognuno. Il resto degli utenti italiani sceglie Hotmail di Microsoft o i tre indirizzi di Italia Online (Libero, Wind e IOL). Come leggiamo dal grafico, la maggior parte delle persone  crea diversi indirizzi di posta elettronica a seconda degli argomenti d’interesse. Come spesso capita, molte persone continuano ad utilizzare caselle create nel tempo, seguiti da quelli che utilizzano alcuni indirizzi per convogliare mail non interessanti. Non sono in molti a scegliere di proteggere il proprio anonimato, e pochissimi condividono l’indirizzo con altri. La maggior parte degli utenti (il 55,3%) consulta la casella mail ogni volta che accende il pc, sia per lavoro che per divertimento. Ogni giorno per ogni utente vengono spedite circa 7 mail commerciali, per un totale di 220 milioni di email al giorno. Tra i destinatari, le donne preferiscono leggere avvisi di sconti, moda, salute, lavoro e food.
Gli uomini ricevono un maggior numero di messaggi dalle banche e Newsletter di tecnologia, gioco on line, auto, moto, sport.
Gli uomini superano le donne nelle iscrizioni a Newsletter che parlano di meteo e le donne superano di pochissimo gli uomini per gli oroscopi.
Le donne apprezzano che la grammatica sia corretta, gli uomini sono attenti alla concisione del testo. WhatsApp e Facebook nonostante siano ritenuti assolutamente irrinunciabili rispettivamente dal 48,7% e dal 30,7%  degli utenti (seguiti da Skype e altri sistemi di comunicazione) non riescono comunque a sostituire l’utilizzo della posta elettronica.


Tra chi salverebbe WhatsApp sono in maggioranza le donne (51,2%) rispetto agli uomini (46,6%). Come per tutto quello che riguarda il digitale, anche per la posta elettronica i cambiamenti sono molti: sia per quanto riguarda la tecnologia, sia per quanto riguarda le abitudini. Cambiano le modalita di accesso, aumentano le piattaforme su cui comunicare, si aprono e si chiudono indirizzi di mail, ma la posta elettronica conserva la sua importanza per tutti i tipi di comunicazione.
WhatsApp e Facebook svolgono un’importante funzione per le comunicazioni personali, ma per tutto il resto (bollette, offerte commerciali, comunicazioni bancarie, ecc) le caselle di mail rimangono lo strumento piu utilizzato. Occorre pero ricordare sempre, che l’utente ha sempre la facolta e il potere di scegliere quali mail ricevere e quali mail leggere, privilegiando le comunicazioni che ritiene importanti.
Consulenza e formazione sul web marketing ovvero come far diventare produttivo un sito internet. Internet marketing is the most challenging form of marketing because “strategy” is no more than a disposable item; we create internet marketing plans that are only good for 3-6 months.
An online marketing manager formulates internet marketing strategies, designates tasks to co-workers, and makes sure that the online campaign plan is efficiently implemented to deliver desired work output and results to the client. SEO – making sure that the business website is search-engine friendly and important keyword-based pages have higher chances of ranking on the first page of search engine results. PPC & SEM – making sure that the campaign is bidding the right keywords on search engine paid advertising that will generates leads and sales. Social Media – making sure that the brand has reached the target market on major social media like Facebook, Twitter, Google+, LinkedIn, etc.
Content Publishing – making sure that contents being published can be considered useful for the target customers.
Link Building – making sure that links are visible from other authority websites, niche-related online communities and forums, and other relevant link networks.
Email Marketing – making sure that the subscription list is constantly growing with potential customers, and that every marketing message has reached accurately to the subscribers’ email. An online marketing manager is not satisfied with the number of traffic a website garners every month. Analytics – dealing with visitor profiles and behavior then discover marketing recipe for the modification of the digital marketing campaign. Conversion Optimization – putting the right elements on a particular page wherein a potential customer can hit call-to-action buttons. Public Relations (PR) – delivering the right message to the public for any business updates and keeping target customers regularly posted. Online Lead Generation – deals with combining sales knowledge with website usability testing and strategy to attract website visitors, and eventually, convert them as buyers. Usability – ensures implementation of website design and development are aiming towards a great user-experience for visitors while on the website.
Local Optimization – building local reputation of the business even in online terms and help target customers find the business location should they want to visit the business and see for themselves personally. Mobile Optimization – dealing with great website experience for mobile device users and making sure that the business website is compatible across different device screens.
Account Manager – handling all official online accounts of the business – for SEO, PPC, Social Media, Email Marketing, etc. Quality Assurance (QA) Supervisor – checks contents and work output to be at least within the standard of what has been expected in the digital marketing strategy implementation.
Digital Marketing Strategist – formulates contextual strategies with higher chances of reaching the goals and objectives of marketing a business online. With the changing online marketing landscape, the path of an online marketing manager may not be a straight and easy one. Marketing department will be dissolved; integrated online marketing will eventually come up.
SEO and social media should go hand in hand – supporting each other to achieve the common goal of generating sales for the business.
Balancing both work and play, James is a full time online marketing specialist from Monday to Friday and an adventurer on the weekends. We believe and practice honest SEO, an ethic grounded in accurate expectations, transparent reporting, and truthful communication.
Done right, strategically optimizing your website for the products and services you offer will enable your website to occupy valuable organic positions on the search engines.
These types of campaigns are ideal for driving targeted traffic directly to your website from the sponsored sections of the search engine result pages. Engaging your customers through Facebook, Google+, Twitter, Instagram and other social media outlets can create a valuable community that supports, shares and interacts with your brand. Ongoing consulting services provide a go-to solution for all your SEO services and website marketing needs. Our team will help you define your buyer personas and build a customized strategy designed to sell potential customers on your products, shopping experience and brand. Ha grabado varias canciones e incluso, aunque de forma no del todo profesional, ya tiene varios videos.
Este realmente es un objetivo generico, ya que casi es la definicion de las actividades que los community manager llevamos a cabo.
Lo logico es que como llegar a conseguirlo con grandes estrellas es muy complicado, lo intentemos con algun artista que todavia sea mas accesible. Debemos hacer una configuracion completa del canal y debemos incluir enlaces hacia su sitio web y al resto de redes sociales. Esta es una de las claves del exito del trabajo del community manager (conseguir trafico hacia el canal de YouTube). Pues bien, para eso Twitter es genial porque es la red social mas recomendable para captar seguidores.
Participaremos en ellos y conseguiremos que nuevos Followers se fijen en nosotros y se incorporen a nuestra legion de seguidores. Debemos buscar siempre la interaccion en forma de preguntas o simplemente dejando la opcion de que los fans aporten su opinion. Podemos ayudarnos de herramientas como Hashtagify.me, como Tweet Cloud, o por su puesto como Hashtracking.


Si quereis una formacion avanzada sobre el tema, os recomiendo el Curso de Aula CM para Community Managers.
That’s the way founder, Jack Kerigan, has approached our work for more than a decade after serving 12 years in the brand management group of RJR Tobacco and as Marketing Director for Community Coffee. Our client group includes a mix of regional organizations that select us over competitors when they are ready to grow to the next level through experienced brand management along with an infusion of small, local businesses we enjoy helping to succeed. You’ll work closely with clients and our Creative Director as well as our existing web developer.
This is a full-time, on-site position in our Mexico Beach, Florida office where the ideal candidate shares the passions of our team, appreciating the small town pace of a beachside community that recharges your creative energies to produce great client work. La prima distinzione avviene tra le mail di lavoro e quelle personali su una casella privata. Microsoft e Italia Online si dividono gli indirizzi attivi in 12 milioni il primo, 11 milioni il secondo. Le mail e le Newsletter si aprono quasi sempre quando si e intenti in altro e devono catturare l’attenzione ed essere chiare. Se si prepara una campagna di Email Marketing e necessario essere sempre molto attenti a cosa si comunica e a come lo si comunica, per evitare di essere cestinati senza essere letti.
If print marketing dominates for over 400 years, and pre-digital marketing (telemarketing, TV, and Radio Ads) reigned for 50 years, the digital marketing landscape is changing year after year. And an online marketing manager should be responsive enough to keep his strategies into context.
When discovering marketing opportunities for the business, an online marketing manager must focus on leading drive qualified traffic to the website and acquire leads and sales.
He must see to it that qualified traffic is flowing in and out of the business website and nurture qualified leads. An online marketing manager is an analyst, specialist, director, internet ninja, internet rockstar, and everything else! Campaign can be strategic but passive, while direct engagement can be so active and can easily keep up the pace. This would mean discouraging visitors generated from spams and even competitors who would likely just steal your contents. Key performance indicators (KPI) should be changed and making revenue as primary indicator.
Target customers should know the official social media profiles so they can still be connected whether they are on Facebook, Twitter, Google+ or LinkedIn. Just as the website should have a mobile version, every aspect of online marketing should also be compatible in mobile platforms. Data can flow in and out of every internet marketing process, and could go bigger and bigger. Gone are the days of keyword-based contents hoping to fit to the loopholes of search engine algorithms.
Just as branding represents the reputation of a business, other aspects of internet marketing should aim to mimic how direct marketing agents do marketing to their target customers. Tools and devises can change from time to time and some marketing styles might become obsolete giving rise to the new ones. Their opinions can provide rooms for improvement and at the same time generates genuine user-generated contents that search engines love. Although outbound marketing proves to be the primary tool in the past, inbound marketing is getting more popular because customers find it not annoying – if you know what I mean. Our team will develop a customized SEO strategy incorporating the necessary elements to meet and exceed your online business goals. Integrating PPC with organic SEO can provide an immediate traffic boost or extended stream of visitors depending on how long the campaign is funded. Our team will guide you through the process of setting up your accounts and coach you in the best ways to utilize social media for your unique business and goals. Having our specialists on-call is a sure fire way to keep your eCommerce website aimed at success. Este sera nuestro esquema de trabajo o nuestra hoja de ruta que debera contener las acciones de diferentes tipologias de marketing que vamos a llevar a cabo. Facebook por si solo no es facil que crezca, por lo que nos debemos ayudar de otras redes y de nuestro sitio web para que cada vez sea mas grande. Due to our growth we are seeking a second web developer with the ability to handle programming duties, Content Management Systems and management of SEO & SEM including responsibility for our search campaigns.
Il servizio di Google e ritenuto indispensabile ed e tra gli account personali consultato piu spesso.
But experience and decision-making skills based on accurate information can help him cope with these challenges to bring forth success to the business he is representing.
Every department in a business can have important impact in designing the internet marketing strategy – more like a collaborative cross-department marketing approach. Data needs to be carefully analyzed and be distributed to the right department that actually needs them. But if it will be re-design to people that will actually need the product being endorsed in the email message, then email marketing is still a big in! Our team will initiate, manage and refine your PPC campaign on Google AdWords, Bing Ads and even Google Shopping (product listing ads). In addition to hourly consulting, regular reporting and strategy enhancement suggestions, you will have access to our full complement of website marketing services at a discounted rate. Me gustaria saber vuestra opinion sobre estas y otras estrategias que se pueden llevar a cabo. By integrating the right marketing elements with your website's turnkey shopping cart solutions our goal is to ensure the long term success of your eCommerce business.




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