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It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around two pence per recipient. It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates.
We employ groundbreaking new software to manage all aspects of your email marketing campaign.
Whether you want a one-off mailshot, the odd promotion, or a full-featured weekly newletter, we can take away the pain of email marketing, and help bring you closer to your customers. Have you ever invested valuable time and money creating a great email marketing campaign, only to be let down by the "after-sales service"? We'll provide you with your own reporting system account so you can log in and see a comprehensive range of results on each campaign we send when it suits you. Campaign SnapshotOur campaign snapshot lets you easily gauge the results of the campaign from a single page. Opens Over TimeOur simple Opens Over Time Report shows exactly who is checking out your email, how many times they're doing it, and when they did it. Recipient ActivityOur recipient activity report lets you get down to some serious detail on your campaign. Link ActivityThe Link Activity Report makes it easy to guage what your subscribers are interested in.
Forward to a FriendBy including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and who they're forwarding to.
Unsubscribes and Subscriber Complaints Over TimeWhile we automatically process all unsubscribe requests and spam complaints for you automatically, the Unsubscribes and Complaints Over Time reports makes it easy to see exactly who, when and why each subscriber left your list. Bounce ActivityAs well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Bounces Over TimeIt can sometimes take days for a recipient's mail server to let us know your email to them bounced. There are many more areas you can measure and evaluate depending on your specific priorities e.g. The most popular pages within a given time period, with data summarised and also displayed in a pie graph. As an example, this is the reporting provided by Google for their pay per click advertising, enabling you to ensure the most effective use of your marketing budget. Ace Web Marketing (UK) Ltd is registered in England & Wales, whose registered office is 103 Bridger Way, Crowborough, East Sussex, TN6 2XD.
Excellent graphics designer to put it mildly, this service makes good use of how long it took to master Adobe Photoshop and Illustrator applications.. Graphic design Chicago services is something that artist like us dream of when we were growing up. Whether it be banner ads, user interfaces, advertisement ads, icons, book covers, or just plain art its always fun to design. Our graphic design Chicago service can help your business get the right marketing materials for an amazing price. Here is some recent work, this is just a few of the different types of graphic design Chicago services we provide to our client. UPDATE: A new 2015 Version of the Marketing Technology Landscape Supergraphic is now available. Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is.
Many companies could make a case for being in multiple categories, but in the interest of diversity, there are few duplicate entries. Three notes: First, my own company, ion interactive, is included in the graphic in the landing pages circle (which is part of the testing and optimization sphere, which is part of the broader web site constellation). Great infographic, some estimate that Marketing in the next decade will be bigger spender on Technology that IT groups within companies. According to our knowledge we define that the marketing automation as, It is the Software solution that designed to simplify the online processes by repeatation of tasks.Can u briefly explain about technologification.
Thank you for the monumental piece of work, which you thankfully just had to update this year! A labour of love, no doubt, buddy media and radian6 are now merged to be the Salesforce Marketing Cloud. I have been following your infographic for a while now and this the IInd update I am looking at. Hi Mark – Where is Epsilon in this Landscape – I wanted to explore them as a potential player in the marketing suite for my company? Couldn’t agree more with the sentiment that strategy (and for that matter people and culture) trump tools. You have done an amazing job in putting this together, I took on the task recently in our company to undergo a complete market analysis and I will be using this as a boost in the right direction.
I think our company fits in on this to date, we have been laying low up until now, but we are rapidly growing and find that nobody meets the demand of the market quite like us! Thank you again for the valuable insight into the market, please feel free to reach out to me I would love to chat about this topic with you!
Hi Scott, do you have an updated 2013 version of the Marketing Technology Landscape you did back in Sept 2012?
This is such a great overview of the marketing landscape, I’m wondering if anyone (or you Scott) have come across one for the IT Landscape in general?


When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing.
Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure of this diverse marketing technology ecosystem. The categories are defined with the rounded boxes, containing logos of representative companies.
Many of the challenges I faced in assembling this infographic felt like a metaphor for what marketing technologists wrestle with every day — given time and space constraints, I could only address a subset of possible categories, and in each category, I could only include a fraction of the vendors offering solutions in that space. There are more categories of marketing software, but I strived to capture the major ones that would be applicable to the largest number of B2B and B2C marketers.
Finally, I must give a nod to Terence Kawaja of LUMA Partners, whose LUMAscapes gave me inspiration for how to arrange this landscape. Hard to conceive the work and thought that has to go into something like this but, as a representative of TagMan, we have to say we always find them uncomfortable. Tags enable almost all the things on this chart – managing the tags means better ability to manage all those things. Your slide impressed upon me the embedded complexity in Marketing, and the many different decision check points customers have to evaluate regarding which assortment of capabilities to leverage for their organization.
This slide strikes me as incredible investment in time, before any customer can begin to build a defensible business case to present to their leadership team.
I just poised a question to a few of the groups I belong to on LinkedIn on how much time would practitioners estimates it takes a company to review, evaluate, acquire, and then deploy any, or all of the 40+ capabilities and I would welcome feedback from this community. Great picture but it should be a one page website on its own with regular updates and addition (e.g. Indeed, this information is effective for marketers and those who are interesting in marketing technology, Just like me.In above list there are very few of them who are belong to 5 star category. Based on research conducted by the Direct Marketing Association in the US, email marketing has returned over $50 for every dollar spent in recent years. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more. Easily see who opened your email, who clicked a link, who forwarded it to a colleague, and much more. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times.
Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn't get your email and we'll tell you why. The Bounces Over Time report explains any sudden spikes in your bounce numbers and lets you drill down to exactly who bounced out of your list, and when. Our subscriber reports let you easily keep track your subscriber activity from a month-to-month level right down to each and every minute. This report includes new subscribers, those that have bounce out and are no longer valid, those that have unsubscribed as well those you have manually deleted yourself.
When I personally figured out that a job like drawing or designing graphics could be something that I got paid to do, I was all in. You can have your imagery photographed, photoshopped, manipulated, and put into a print or web format with this service. For only $99.00 we will give you business cards, flyers, square banner ad, leaderboard banner ad, and skyscraper banner ad design, plus make it print and web ready. It includes over 350 different companies, from small start-ups to Fortune 500 giants, across 45 different categories, from agile management to video marketing.
Under constraints of time and space, there are many companies and categories that weren’t included and that no doubt deserve to be. As a result, for instance, you could implement analytics solutions from Chartbeat, Clicktale, ClearSaleing, and Compete with almost no overlap in functionality. Second, the inspiration for this came from the wonderful LUMAscapes produced by LUMA Partners. I’m confident that in the long run the profession will get over the learning curve of mastering these many technological tools necessary for Marketing.
However, I am thinking about some options to make this more systematic and database-driven in the future. Almost frightening to see all the logos and equally frightening to realize how many I know or use! Without eZ in there you are missing the largest commercial open source web content management development platform. Much appreciated and yes this piece of work will be shared and rightly credited to you as your expertise and altruism deserves to be known on both sides of the pond!
It certainly demonstrates just how many tools and applications there are out there to choose from; a choice that can be quite overwhelming! Nice work and don’t mean to be negative but there are tools and then there is strategy. Local business can’t get straight another piece to the puzzle, which is why we are building this automated system to manage everything in one place, with one entry. This is just a subjective sampling, of primarily web-based, SaaS, and digital-centric applications. Some entire categories are intermingling, such as Search Ad Management and Social Media Ad Management, which I indicated with adjacency and occasionally small arrows.


For instance, Integrated Suites includes both Hubspot and Unica (now a part of IBM), which serve two very different extremes, from SMBs to large-scale enterprises. I chose logos over a list of names because I felt it was a better reflection of their respective differentiation. Terence’s graphics are much more complete than mine, especially because each focuses on a more narrow slice of the industry.
This task is particularly difficult when the lines are being blurred with new innovation (Eg.
This can be an invaluable resource when people are looking for marketing solutions but are not specific about what they may need. I think specifically about predictive and adaptive analytics models that use customer data to drive very personalized and customer-centric marketing campaigns. While pleased to be on the chart in the first place, tag management is so fundamental as to never fit in one bucket.
So, given these buckets, we ourselves would find it almost impossible to pick one to sit in. I can imagine that took quite a bit of effort to get the logos arranged correctly Well done!
I have looked and dissected this infographic rich on so much information and even more than that: it captures the complexity, diversity of this digital ecosystem, which truly popped up in the last 5 years! To put this in perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogues. You can even search for a specific subscriber to see exactly what they did with your email. You can even search for a specific recipient to see exactly why your email to them bounced.
Also as part of our web design promotion service, we provide advanced enquiry & sales conversion tracking.
My art skills were developed in the 90a€™s and progressed until about 2005 when Photoshop and flash animation started to come out.
We design logoa€™s, icona€™s, book covers, banner ads, social networking ads, business cards, flyers, and more. We will make your ads and make variations so that you can have many different styles and colors patterns to choose from. The labels in our industry are in flux, as are many of the companies themselves, which are constantly adding new features, acquiring new products, and pivoting to new positions. Where I go broad, they go deep, with several amazing and thorough diagrams of subindustries within marketing. Possibly a solution to make it more comprehensive (and easy to update when I realize I left someone important out!).
But I find it fascinating to get a glimpse of the breadth and depth of marketing software out there. However, Eloqua might make the case that they should be in a Revenue Performance Management category instead of Marketing Automation. Alas, some cross-pollination defied my ability to show it cleanly in two dimensions, such as the intersection of CRM and Social Media Marketing Management into a new generation of social CRMs. Two products; WebManager which is core website, and BlueConic, which does online customer engagement. Another key area to put into the diagram that is related to MRM, marketing automation, and integrated enterprise marketing is Business Process Management. One of the fundamental questions for marketers is how to get the best return from their budget. There is something for every size company on the lists whether you work with enterprise size business, mid-sized or small businesses. I remember knowing more about some of the applications we used in school then the teachers did. Please, take a look to Equifax value proposition, it could fit in some categories (analytics for sure). New marketing technologies are being released every week, so any static snapshot like this is bound to be out of date the moment it is published. Companies that apply a process-centric approach to marketing can empower marketers to be very adaptive to customer needs.
The diagram is missing an important disruptive technology – Customer State Marketing.
We even will put in the quarter inch bleed while delivering it in .tiff format, that way an email from us can go directly to the printers.
For most hybrid companies, I placed them in what I perceived as their primary category, although I put a few in multiple for clarity.
For years, that sort of work was the domain of consultants, but now there are software-as-a-service offerings that combine market data, consumer behavior data, company data and other factors so that marketers can simulate the results from various marketing plan alternatives and allocate resources across the categories in the diagram in the smartest way and quickly run new scenarios as new data comes in and adjust the plan if needed.
Understanding how channels affect one another and impact a campaign overall is key in maximizing resources to ensure positive ROI.



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