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The initial design and call for feedback appeared on the current home Web page in the Front and Center feature, Inside Illinois, On Our Watch, a mass email sent to all students, an email sent to parents, briefs sent to the Daily Illini, and in independent news coverage in the News-Gazette, the Daily Illini, and the Quad Blog. Feedback was solicited when the initial design was presented in-person to chief communication officers, Webmasters, the Illinois Student Senate, faculty and staff, DRES staff, the Student Portal development group at CITES. The data analysis page was viewed 32,000 times, this design page was viewed 23,227 times and the mockup image of the initial home page design was viewed 20,226 times.
Institutional Review Board policies only permit the discussion of the survey results in very general terms.
Comments about the colors used in the design were split, with half strongly in favor and the other half suggesting changes.
We invite you to watch a video explanation of the initial home page design (Flash player needed).
The most common questions we've been asked are on this page; we'll add more as feedback from users continue. Sets a clearly positive tone for the site, compared with our existing sitea€™s tone, which is set by unreliable front + center images.
Large images are available because more than 97% of visitors are viewing the site via a broadband connection.
Traditional, bold palette of orange and blue will appear in the main imagery, Here and Now, and the Campus Highlights sections.
Site width based on data that support more than 90% of users browsing with screen resolutions of 1024x768 or larger. E-mail is the number one hit on the site, thus it becomes the very first link on the site. Find people and info a€“ search the campus online directory for people and use a Google search to find Web pages. The weather, a very popular feature, which will take advantage of campusa€™s own resources by linking to the Department of Atmospheric Sciences for more details. The number is based on The Principle of Seven, meaning the average human can comprehend about seven items in a list at any given time.
We moved a few items, like Administration, Arts & Culture, and Community, into a new link called About Us.

The new design prominently displays the Illinois Mark, as directed by the Graphic Standards Manual. Controlled by RSS feed, the top announcement section is for the Chancellora€™s special announcements, with the area below for campus-wide announcements. A drop-down menu provides a complete list of colleges and schools without taking up as much page real estate as on the current site. According to our Google Analytics data, the A Minute Witha„? feature is extremely popular. A place for the sitea€™s users to self-identify as they seek audience-specific information. Prominently placed, the Campus Highlights will carry the weight of displaying important campus events and highlights. With this new layout, occasional poor image quality will not have a negative effect on the site, but will rather add a splash of color and interest to the whole design. Links users directly to the News Bureau and campus calendars, rather than listing news and events.
The Featured Resources area will be a niche for specialized seasonal content; for example, in the summer it would include a link to iStart. Will allow students, faculty, staff, and possibly anyone to submit images or video about Illinois. Gives users an authentic view of campus from the average persona€™s perspective, rather than administrationa€™s. Is also a place where researchers can publish animations of new findings, or other great discoveries in image or video form. Mousing right or left will make the a€?film-stripa€? pan to the left or right, revealing up to 20 or 30 recent images. Clicking will take user to an intermediate aggregator page, showing thumbnails of all current photos and videos. A basic footer a€“ all University campuses will be linked, including the Global Campus. Will ideally run on servers that can handled the increased traffic that comes with AJAX programming (approval pending), so that the message will pop-up without a refresh.

Text, audio and video files explaining how the initial design reflected the data gathered appear below.
Of those who suggested changes, half suggested deeper colors, and the other half indicated they preferred the traditional orange and blue palette. Data indicate that students prefer to see the campus community in all seasons, rather than only in sunny summer shots. A survey of 26 of our peersa€™ Web sites showed that more than half include these types of subjects within a general a€?About Usa€? link, a practice our users will be familiar with. The design allows room for this so that the page layout doesna€™t break when the font size is increased.
This space is flexible to allow for the ever-changing number of total announcements at any given time. The a€?timea€? icon will appear, and the image of the person interviewed will appear on an intermediary page. As the portal becomes more comprehensive, we envision the Current Students link taking users directly to my.ILLINOIS.
Site info, accessibility, contact info, employment, emergency information and a site map will also be available here. A project overview also is available, as is the new policy for content on the home page approved by the Chancellor and Provost.
The strongest responses indicated that the new design successfully reduced the number of links on the home page, matched current user technology, and matched user behaviors. For students, for instance, this would mean registration, class schedules, Course Catalog, Illinois Compass, Banner UI Integrate Self-Service would appear when the user hovered on the Current Students link.

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