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In addition to improving the two websites (London and Birmingham events) from the visitors and CMS users perspectives, business objectives included increasing exhibitor participation at the show and online visitor ticket sales. Wickedweb designed a stylish, premium website design, catering for the various visitor groups attracted to the website for information on luxury trips to exotic locations, gap year travel inspiration, holiday ideas, honeymoon offers and a greater understanding of the world's continents.
Using Wickedweb's CMS (Content Management System) and suite of event specific modules, Wickedweb delivered value adding functionality for all the exhibitors and visitors alike – enhanced exhibitor listings with detailed pages for Gold sponsors showcasing press releases and special offers help to raise exhibitor profiles and a speaker timetable, countdown timer and podcasts aid the visitors in planning and making the most of their day. Through planning and implementing an on-page and off-page search engine optimization strategy, Wickedweb improved the website’s organic ranking performance and the significantly improved consideration given to usability has increased conversion to sale via the online ability to book show tickets. El webrooming por tanto nace de la necesidad natural de evitar los riesgos asociados a la compra.
Para cuantificar cuanta gente llamaba a su amigo Webrooming a la hora de comprar, Google encargo un estudio para conocer el papel de Internet dentro del proceso de compra en Espana.
Aqui juega un papel fundamental el gran crecimiento del e-commerce que deriva en una reduccion de costes unida a una competencia feroz en los principales sectores. Para los e-commerce evitar el webrooming pasa por ofrecer toda la informacion posible sobre sus productos para que el usuario tenga la maxima confianza y no acabe comprando offline. Cuando se habla del fenomeno del showrooming hay quien vaticina el final de las tiendas fisicas en un ejercicio de prevision apocaliptica. Estos datos reflejan como las companias adaptan sus estrategias a los habitos de compra de los consumidores y en lugar de poner trabas a estas tendencias intentan facilitar tanto la consulta como la compra online, incluso desde la propia tienda fisica.
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How are you getting your leads, letting your specific audience know about your services or products or staying on top of your competition?
Productiveness- Search management is a time-intensive activity.  Is this what you want you or your staff spending their days doing? Speed to Market- Most agencies have an arsenal of big-gun technical resources available to them, letting them implement the most strategic campaigns, quickly.  Through leveraging bid management tools, the competitive landscape and the ability to make the impactful changes at a moment’s notice, your online marketing efforts are that much more effective and robust.
You are the expert at your job, let the PPC gurus ply their expertise- Paid search, when done well is more than bidding on keywords.  By outsourcing to a team dedicated to understanding and implementing geo-targeting, remarketing, quality score, device segmentation, ad builds and more. Results- Letting a firm specialized in paid search create a customized campaign based on your marketing goals will yield positive numbers.  Investing your dollars into a purposeful and customized digital advertising strategy can catapult your online initiatives to its fullest potential.  Isn’t that what you ultimately want your online marketing campaign to do?
Clearly, it’s time to reassess your online marketing efforts.  How is it working?  Do you have a plan?  How are you being found online?  Working with a PPC marketing agency will certainly add to your digital bench strength and should be a vital component to your advertising mix.
We’d all be richer than Bill Gates if we could figure out how to make a website appear number one in Google, but there are several basic SEO rules that that give your website a fighting chance. After the page title, the next bit of web page text Google typically reads is the heading of the first paragraph. Google reads your page looking for validation of the first two instances of your keywords (Page Title and Heading). Equally important as titles and keywords are the relevant “inbound links” (other websites that link to yours). Email marketing is an extremely effective CRM strategy to communicate and build relationships with a diverse database of contacts.
A refined mailing list distributes information to a wide range of specific, potential customers at a relatively low cost. Compared to other media investments such as direct mail or printed newsletters, it is less expensive. Email marketing is often reported as second only to Search Marketing as the most effective online marketing tactic. These can be used to measure open rates, positive or negative responses, correlate sales with marketing. Specific types of interaction with messages can trigger subsequent messages to be automatically delivered. Online marketing offers many new channels for finding and growing potential new customers or clients—from 2.0 websites, email marketing, and video to social networks, micro-blogging, RSS channels and applications. This form of search engine marketing requires advertisers to bid on keywords they expect a target market will use as search terms when looking for a product or service. When we develop PPC campaigns, we start by looking at the specific products or services our clients want to promote. We start by putting some conversion goals in place for the type of behavior we want to measure, i.e. PPC is not the only way to drive traffic to your website, but it is one of the most measurable forms of online marketing. Create a comprehensive Online Business Optimization Program to increase higher traffic and awareness via searches, links and target engagement. These are the questions a sound online strategic plan will answer and help you decide which online marketing tactics make sense for your business. If done right, organic optimization will help increase the number of times your site appears via search engines like Google and Yahoo. Organic SEO is an ongoing process that can take more than six months to yield increased traffic to your site, but in the long run it can be the most effective.
Linking your website via directories, blogs or other relevant websites is key to driving your organic search rankings. You can also trade links with business partners, share blogs you like, or provide a link from your blog to your web site. Email marketing is the most cost-effective way of engaging and activating your existing customers and clients. Blog Marketing can reinforce your position as an expert in your field while increasing links and raising your visibility in organic searches.
While there aren’t many strict rules about using social networks, there are do’s and don’ts, as well as strategies to employ to get ahead.
So if your small business is looking to grow by stealing market share or protecting what you have, optimize your business online. Bookmark this blog now or sign up for our RSS feed, as we will be doing deeper dives on each subject later this month. So… how can your business use the power of social networks for a competitive advantage and maximize your exposure and connect with your customers, clients and employees where they interact, network and commune everyday? Now that things like Facebook and Tweets are household words the question is how to make it work for your business or company. By effectively engaging your audiences within these communities you can increase dialogue and participation with your brand and company significantly impacting your business.
You can search for your name or by topics that you think your customers may be involved with. If you hear someone comment negatively on your business, you have a chance to dig further and maybe resolve the issue.

Start a Facebook page or LinkedIn group around your company’s passions and those of your employees, clients, or customers. Not too many companies have the brand affinity of a Nike or Starbucks where you can naturally attract and build a community. If you are active in local or regional community causes, Facebook is a great way to share the passion. About UsPartners Tom Casale and Bill Kamper come from two different worlds; Tom is a former CNN Interactive Producer and Enterprise Software Guru.
CloserStill Media, organisers of the Pharmacy Show, appointed Wickedweb following a competitive pitch, a decision based on the strength of the agency's web design expertise and impressive Content Management System.
The Pharmacy Show brings together pharmacy professionals from across Britain for the country's largest sourcing, training and education conference and exhibition, which is held at the NEC in Birmingham. Taking the new brand guidelines for the Pharmacy Show, we created a website that was fresh, vibrant and professional, and integrated the templates with the Wickedweb CMS platform and our event specific modules including the countdown clock, seminar and conference timetable and book an appointment facility. The success of The Pharmacy Show in 2009 is hugely significant, given the current economic climate, and Wickedweb is proud to have been a part such record breaking achievements. The London Vet Show, launched in 2009 by CloserStill Media, enjoyed packed lectures and delegate attendance in excess of all targets in its inaugural year; a result that really stands out given the economic climate at the time. We are proud to have been involved in the London Vet Show’s launch year and worked hard with CloserStill Media to develop the exciting campaign visuals for application in the online marketing environment. The London Vet Show helps veterinary professionals to enhance their clinical and business skills and the success of the 2009 event sees a move to a bigger venue for more room and more content in 2010, an improvement we hope to reflect in the website.
The show also attracts fans of explorers and travel writers, and those wanting to 'meet the experts' so the content is broad, but the aspirational images have mass appeal and set the website apart from even the closest rivals. Y que bien sienta leerla sabiendo que si abrimos una pestana nueva en el navegador o sacamos nuestro smartphone del bolsillo podremos acceder rapidamente a esa informacion en grandes dosis. Tambien se conoce como ROPO (Research Online, Purchase Offline) y es algo tan sencillo como logico cuando hace unos anos comenzamos a darnos cuenta de que a traves de Internet podiamos conseguir multitud de informacion sobre los productos que teniamos la intencion de comprar. Y como hemos visto la informacion es poder y ese poder reduce el riesgo; el riesgo a equivocarnos, el riesgo a descubrir que habia un producto mejor, el riesgo de sentir que no hemos tomado la mejor decision de las posibles.
De este estudio con datos de 2013 observamos que en los sectores de viajes, moda, belleza (premium), hogar-jardin y seguros, el 35% de los compradores uso informacion previa de Internet para realizar despues su compra.
Esto ha repercutido a la baja en el precio de los productos que se pueden adquirir a traves de Internet y los usuarios lo saben. Las tiendas fisicas por su parte pueden aprovechar esta tendencia y ampliar la informacion de sus productos en Internet (web propia, blogs, medios sociales) para despues vincular la compra a su establecimiento.
Pero del I Estudio del Retail Digital en Espana se obtienen datos que muestran como las companias se adaptan a las tendencias. Outsourcing to an agency allows you to do what you do best-focusing on your business’ big picture. An online marketing agency knows how to manage the details of maintaining your PPC budget, crafting ad copy, keyword research and the many other factors involved to optimize your online advertising successes. Do you really want to try and do this in-house?  Consider the time and financial resources of keeping up-to-date on the most recent trends and analytics associated with paid search. It’s important that you play by their SEO rules to get your website ranked and indexed properly. Make sure each of your pages has a different title that begins with a keyword related to your business. Most inexperienced web writers would write something like “About Susan’s Designs” as the first paragraph or topic heading.
Make sure you include the same keyword or key phrase a couple of more times in the page especially in the first paragraph. The easiest way is to pull from your list of keywords and use a different one to start the title of each page. The more relevant inbound links that point to your site, the better your site will get indexed by Google.
It is the most efficient way to push out targeted, timely and impactful messages to your customers and consumers on a regular basis.
You are bidding to have your ad appear in the “sponsored listings” section of search engines like Google or Yahoo.
For example, if you are selling tax services, make sure they land on the tax service page versus a page that lists all your accounting services. If you want to be successful in PPC, you must let the keyword research and analysis tell you which terms are most relevant and produce effective searches for your services or products. It is best to create multiple text ads per group to see which will perform best before we narrow it down.
And if you need some action fast, PPC can be extremely effective for driving traffic, leads, and sales for growing your business online. This means you have to correctly align your page titles, headlines and copy on each page using relevant keywords. Maybe it’s time to supplement your traditional PR efforts with digital or online PR strategies. You can create a blog for maximum exposure and impact, adding features like RSS channel news feeds, email sign-ups, links to your business website or social networking communities.
All you have to do is write about what you know on a regular basis and promote it a little. During key sales periods, or for breaking news events, a PPC program can drive substantial qualified traffic using specific search terms.
This offers you several micro opportunities to target customers with specific niche interests. It may just be the answer you are looking for as you think about your marketing plan this year.
If we are talking about a blog or a forum, maybe you can offer expertise or comment on a subject you are passionate about. On a site like Yelp you might even want to thank customers for their favorable comments with a free offer. So what are your options if you’re a local retailer, real estate firm, bar or staffing agency? To make it work, you really have to understand your audiences and how your business and culture fit in on Facebook. In 2009 the show saw a complete revamp following CloserStill Media's new involvement and a drive to grow the exhibition, maximising its potential, in the coming years. For exhibitors, the CMS offers an online showguide entry facility and easy access to the show manual, improving their experience also. The Pharmacy Show has just announced the highest attendance figures to the UK's leading two-date training and education event, celebrating an increase of over 78% on last year. We delivered the fresh and modern web design and integrated the templates with our Wickedweb CMS so that CloserStill Media could benefit from the suite of exhibition specific modules that we have developed.

For 2010 we will be enhancing the visitor’s experience further, adding clearly defined sponsorship packages for exhibitors, a viral send-to-a-colleague element, fully trackable banner management facilities for onsite advertising and updated creative to continue impressing visitors from the first glance, positioning the event a must for the industry and promoting the exciting new format for veterinary conferences. Pero no te empapes de poder todavia porque antes quiero presentarte a unos amigos tuyos a los que llevas de compras y que tienen mucho que ver con esto.
Entonces decidimos hacer webrooming y buscar online los productos que despues adquiririamos en las tiendas fisicas.
For example, a website for a home staging consultant with a homepage title of “Susan’s Designs in Tampa” tells Google nothing about what the business does.
Write down 5 or 10 of these search terms or phrases and use them throughout different titles and pages in your site. The more Google Friendly text should read “Real estate staging in Tampa for more than 15 years.” This way Google is beginning to understand that this page must be all about real-estate staging in Tampa (after reading the page title and first paragraph). Try, “I have been doing real estate staging in Tampa since 1995.” Bingo… Now Google correctly assumes what this page is about and is more likely to index it properly.
For example, you can create a separate blog that talks about trends in your industry and links to your website. But if you rely on a company website to showcase your services, an e-commerce site to sell your products, or you just want to be found, period, search engines are still king. So if you budget $500 for month for your ads to run Monday though Friday, and the cost per click is $2 to be in the fourth position, we would set a daily budget of $30 per day. It’s more of a science than an art so consider hiring an agency that has paid search experience to deliver better results.
Pay Per Click requires you to bid on keywords you anticipate a target market would use when searching for a product or service. We recently implemented a Facebook PPC program targeting students at the top small universities around the county, with school-specific messages. But in today’s hyper-connected world, Social Marketing should be part of your integrated online marketing plan.
But the ability to influence discussions, manage your online reputation and spread the word virally, and even generate leads, can return rich rewards.
Is there a place for your business to get involved and engage with social networks such as Facebook? Once you’ve figured that out, you can turn your attention to recruiting people to join your Facebook page. The CMS provides intuitive administration control to the event organizers and even allowed a variety of users - the keynote speakers, clinic consultants and exhibitors – to manage their own pages too. The list includes exhibitor listings and exhibitor benefits including online show guide entry and the ability for exhibitors to manage their own pages, show countdown clock, conference and seminar timetable and latest news. Son unos amigos que te dan informacion, te aconsejan y te dan tranquilidad a la hora de comprar, se llaman: webrooming y showrooming. Another good source of an inbound link can come from a listing in a directory or through membership in a professional association. Because there may be less advertiser competition for keywords, some of these engines can actually cost less and be quite efficient. For example, you would have one campaign for your video production services and another for website development. PPC text ads limit your characters (25 for the headline and 35 each for the next two lines), so think about using keywords liberally in the copy that match specific searches. Then several times a week we monitor how the ads, keywords and bids are performing against each other.
Your competitors may already be networking and micro blogging their way to a stronger Web presence, enhanced credibility, and more customers. Basically, you pay to have your site appear in the “sponsored listings” section of search engines like Google or Yahoo. Don’t just talk about your products or services, but provide clear and objective answers or feedback. You just have to be patient and gain an acute understanding how to make it work for your business. Using a combination of search engine and PPC programs can help you achieve your goals in a more cost effective manner and deliver better ROI. Everyone wants the main terms so they cost more and in some categories like “insurance,” a lot more. The key is to find a mix of popular and niche words to keep your cost-per-click at a reasonable rate. By comparing effectiveness and efficiency of each of these key factors we can make adjustments to optimize performance. We distribute keyword-targeted news articles and information, including images and video, through syndication channels for many of our clients. Also try starting a discussion to generate a dialogue around something you have a passion for.
Yelp, a peer-to-peer review site, has become a very popular site for folks to weigh in on everything from companies to their favorite places.
You want to learn who the big influencers are and to get a sense of the tone and tenor of the dialogue. Para resolver estas dudas necesitamos probar y ver el producto in situ en la tienda fisica (o quiza crearnos un prototipo en casa con una impresora 3D…). Google Analytics code should be added to each page and order confirmation to track results. Bids on Google are higher than some of the other search engines, so we recommend a mix of ad platforms to average out your bid prices.
Y luego podremos comparar en Internet donde esta mas barato y comprarlo, haciendo esta compra incluso desde la propia tienda con nuestro smartphone. Our goal is to have a reasonable cost-per-click (CPC) or cost-per-impression (CPI) measured against a reasonable cost-per-acquisition (CPA). Create a list of objectives and then decide what is the best social media strategy for your small business.
You might actually be surprised what word combinations and phrases people use to search when they are browsing versus buying.

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