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They are many ways to market your website, one of the best thing to do is optimization of your website, with out optimizing your website you will not be found or indexed by search engines, Google,Yahoo etc. Google + will help your website and Google places for indexing, just sign up and add all you information and your done. We will design your Facebook Fan Page and brand it to match your website, and help you get found on the Internet.
Many visitors to Facebook like to stay on Facebook and not be sent off to and outbound link, like your website, so it is best to have both links.
Google landing pages can be used on any search engine, they are optimized to be indexed quickly, and to be found much easier then websites. Our landing pages will be made to match your website with contact form, click able links, and social media. Your should have your mail campaign set up first; and have all landing pages set to land on the correct page on your website and not just your homepage.
Craigslist has become one of the best ways to advertise you business for free, with over thirty billion visitors per month.
Most Craigslist advertises run one ad every five days, and must be a custom click able image ad for best results. How our Craigslist lead capture system works with click able flyers. Our Craigslist Flyers have been formatted to run on Craigslist, standard websites will not run on craigslist. How our Flyer system works, we create a mini website flyer, that is a one page website, with links to your website, then on your flyer it will say Click Here or Go Live, once they click, they will be connected to your website or any landing page of your choice.
Using Image Flyer vs Text ads, your image is everything, if you are using text ads on Craigslist to connect with new prospects for your business, you are missing many leads. It is best to make a YouTube channel and upload many videos; we can also add YouTube videos to your website. One of the best ways to market your website using YouTube, is to make a video about your website, for example, start off by making a video that talks about how to navigate your website, next you can make a video about each page and what the page is about or products.
The way Google adwords works is, you pay for keywords that are placed on Google adwords system, also an ad is made to link to your website, please see picture of sample on this page. It is best to choose a landing page on your website for best results, let’s say you have an ad set up, for example lets say you have a pet store, and you are selling dog beds, one of your ads should have a title description and landing page to dog beds and not your home page, if you are trying to land on your home page, then it is best to have an ad that is made for what ever is on your home page. Your Start-To-Finish Website Design, Graphic Design, Internet Marketing, SEO, Social Media Management, Online Advertising, and More! As a business owner it is imperative to stay competitive in today’s marketplace by promoting your business online via a combination of online marketing, social media marketing, and a well-designed and highly effective website.
Too many businesses hire multiple companies to provide their online business needs—but that is not necessary for the valued clients at BlackStorm. If you are ready to finally achieve success with your online endeavors, place your online business needs in the hands of the pros at BlackStorm today! While we may look like average or ordinary guys, we are self-proclaimed reformed nerds—who possess the ability to make your online dreams and goals come true! Our mission here at BlackStorm Design is to bring affordable Internet Marketing Solutions to people and businesses everywhere, in order to help them reach their business goals and achieve their dreams. This service will suit the needs of clients needing to attract advertisement on their website. For an Inn or Bed and Breakfast, a website is the most important marketing tool to attract new and returning visitors. Consumers are very image-centric and will rely on photos as an essential factor to determine if they are ready to make a reservation.
Consider using a professional photographer to portray your inn’s features in the best possible light. In addition to highlighting your rooms and property amenities, also show action photos with people in them. Front and Center Contact Info: Include your contact information on the home page and make sure that your phone number is prominent. Make it easy for your prospective visitor to make a reservation even if you take reservations by telephone only. About – This page can include information about the inn’s amenities as well as a quick bio of the innkeepers.

If possible, use a separate page for every room or room type as part of your accommodations sub-menu. Little things mean a lot: Point out the features of each room that make your guests feel at home, such as a 4 poster bed, bay window reading, a hand laid stone fireplace, or a 12’ vaulted ceiling. If you have various types of lodging, such as lodge rooms and cabins, make separate sub-navigation menu pages under the “accommodations” menu. If you provide online reservations and availability or require that a reservations request form be filled out, place this information at the top of this page.
Your reservations and Inn policies can (and should) be included on this page, however place this information below the reservations and availability section. Breakfast (optional) – If you provide a complimentary breakfast, consider allocating a separate page to highlight your culinary delights.
Mary Anne Baker is an industry expert and the owner of Innsights Internet Marketing, specializing in websites and social media management for the destination and hospitality industries. Social online marketing has took off and is here to stay, it is a must to have social media, we will add all your social media to your website design, this will give your website a very quick jump start right from launch date. You may also add any social media buttons to you fan page design; we can custom design a fan page just for you, many Fan page designs have social media built in to the design, this will help in optimization, it is best to have outbound links to your website as will as inbound links, I will explain, inbound links keep your Fan page visitors on your Fan page, they can click and land on different pages built into the Fan page.
We can set up your website just for that, once your prospect lands on your page, you will have content and a contact form, that will capture the visitor’s information and sent to e mail campaign that has been set up on your website. For best results you should optimize each landing page just for specific content of that page, and not all pages of the website, this will help in page ranking in search engines. Not bad for a free advertising; one thing to know about Craigslist rules, they allow no spamming and will flag you or ban your account if you try. Once you get the hang of it, you can start adding videos on many pages of your website, and voice audio if you rather not be on video, which ever way you choose is fine, the more things you add to your website the better, Google and all search engines, looks for optimization on every website, if you don’t optimize you wont be found, YouTube will help in optimization. You may also tell prospects on your video that a link to your website is below your YouTube video from your YouTube channel.
You may set as many ads as you like and keywords, you will have to set a budget for cost per click, lets say your cost per day is ten dollars, then that’s what is set in to the system, once you have all your keywords chosen and ads made, you will be able to start your campaign. Try to use keywords in your ads, this will help in cost per click, also if your budget is small, then try using keywords that are not as high is cpc as other words, you will still get many clicks and new customers just not a high cpc bill. What’s a little harder to find are creative thinkers who understand business – what drives consumers to buy, what makes brands compelling, and how small strategic decisions today can have huge ramifications to the bottom line down the road. However, you may lack in the skillsets, or time required to successfully achieve your online business goals—which is where Black Storm Design + Marketing comes in!
BlackStorm Design + Marketing is pleased to present our clients with all-inclusive, start-to-finish, and highly effective graphic design and online marketing solutions!
Then we take things to the next level by managing your social media accounts, search engine optimization to increase your page rank, and marketing your business online to drive more traffic to your website.
Years in the field have enabled us to build a network of potential advertisers for your site. While verbiage and keywords are critical for search engine visibility, balance your text with photos to increase the likelihood that visitors will be able to clearly see the best features of your inn and be captivated enough to make a reservation. If your budget does not allow professional photos, make sure that your photos include plenty of natural light.
The best option is to place all of your contact information in the footer; this allows people to contact you from any page they happen to be browsing.
Therefore it is essential that you integrate your social media icons on page one, either in the header or the footer. Even if you don’t provide a link, there is a good chance potential visitors will have read reviews about your property even before they get to your website. For example, if you have lodge rooms and cabins, make a separate sub-navigation page for the lodge rooms, and another for your cabins. This avoids the need for the visitor to switch back and forth between your accommodations pages and a rate schedule on another page. This can be as simple as shopping and dining districts, historical landmarks, or an events calendar.

Include photos of a sample breakfast, and point out specifically what guests should expect, whether it is a buffet, a sit down breakfast, a Continental breakfast, or a cooked-to-order meal. Many innkeepers provide event space for small gatherings, including family reunions, corporate retreats, baby showers, bridal luncheons, and weddings.
There are many social media to choose from, once you have your favorites buttons adding to your website, then add a custom page design for each one, like Facebook, Twitter, Linkedin and more, this will help in making sure prospects spend more time on your social media and link to your website.
Optimizing your website and landing pages should be done with a thought out plan and not just keywords. You will start to get many prospects right from your YouTube channel. Always have a channel set up for leading them to your website. Dark and dimly-lit rooms are a turn-off and could be a deciding factor for the visitor to move on to another property’s website. Visitors can quickly determine whether they need to call you or if they can check availability and rates, and make an online reservation all on one page.
TripAdvisor has widgets available that list your most recent reviews, making it easy for the visitor to stay on your website and not click over to TripAdvisor where they can view your competition. Include amenities such as free Wi-Fi, even if this is already listed elsewhere on the website. If your property is configured with multiple lodging types, you may be better off listing the number of sleeping rooms as part of your sub-navigation.
Include as much as possible, even if you have to include a neighboring (yet nearby) town or city.
Include information about how many people you can accommodate for each type of event, and include photos of the space to be utilized.
Your drip e mail system and email responders should also be set to a specific landing page, and content for that page.
If you don’t have a website, you may also use our mini website flyer, as a stand alone website, and can be used on the any search engines like Google, Yahoo, MSN, and so on.
We’ve got crazy-talented creatives who also know a thing or two about making you money (lots and lots of it).
Or if you’re on a tight budget, get online and surf the web and try one of the online logo builders.
You really want people visiting your site to be able to ‘like’ and ‘share’ your website content on social media. And guests often comment that one of the primary reasons they select a particular inn or bed and breakfast is because they felt warmly welcomed by the innkeeper.
Visitors want to know if they’ll have internet access from their room, and not just from the lobby or common areas. Guests need to feel as though your inn is their main hub, with multiple adventures to choose from. Try reaching out to guests who have held events in the past and ask their permission to use their photos.
Once you have your website setup, and all the tools that we offer, your website system will run Automated. An “about” section should describe the history of the property and how the current innkeepers came to be owners (or managers) of the inn. Add a quote or two about the innkeeper’s hospitality philosophy and why visitors come back again and again. Contact a local florist and ask if they can provide some table centerpieces to for a photo shoot, in exchange for listing them as a special event resource on your website.

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