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In the last 18 months, I’ve moved twice to new and unfamiliar places—no friends, no family, no connections. Before moving, I looked for area churches online, checking out their websites, programs and staff.
While friends recommended a few churches, nearly every church I visited was found via Google search results.
A website is created first and foremost for customers and usability should never be sacrificed for the sake of a search engine.
Like a clean filing cabinet or an organized hard drive, having clean structure for your website is equally important for both a user and a search engine. I’ve visited websites where I’ve had to click through multiple tabs to find service times—information that should be clearly on the home page.
For a user, the layout of your site is visual—but for a search bot, it’s the URL structure and how each page is categorized by directory. Besides the URL structure, another important on-site ranking factor are the title tags and meta descriptions you assign to your website. The headline is called a “title tag.” There is one for every page on your website and they all should be customized with keywords—otherwise search engines just pull the top line from the site or something similar.
Title tags over 55-70 characters are often truncated, so it is important to keep them simple. For your home page, a good title tag will typically follow the pattern of your church name followed by the location, separated by a dash or vertical line. Historic Christ Church on the other hand looks as if a meta description was not customized.
For any other content management system, you can typically find page titles and Meta descriptions just by editing a page in ‘settings’ or something similar. Broken links aren’t just frustrating for users who can’t find the content they want, they’re also frustrating to search engines. You can find broken links with the Internet Marketing Ninja’s free tool just by entering your URL. For broken links or re-directs, make sure you’re implementing a server-level 301 redirect file on your website.
Did you know the “I’m New” or “Visitor” page is the most frequently accessed on your website? Gone are the days of “keyword stuffing” where every other line contained poorly written verbiage and keywords were hidden behind images.
Optimized content is typically a minimum of 300 words although I’ve seen pages rank for as low as 150. Audio or video content is not “crawlable” by a search bots, so including a short summary or transcript ensures better visibility. If you don’t already have a dedicated page for visitor information, consider creating one to meet their specific needs.
This means writing pages about your ministry programs, offering insight into how many women’s bible studies you have, how to get involved, what they’re studying, and when they meet. Not only does this information make for a more detailed page that will rank better, it also gives visitors a clear idea of how strong your women’s ministry is. Web design is an oft-discussed topic on Church Marketing Sucks, so I won’t go into detail here. If you’re using WordPress, just choosing a new theme or layout can be a simple but effective upgrade. As many churches don’t understand the concept of SEO or how it works, implementing these simple changes on your website can help you start ranking for your keywords and hopefully encourage more visitors to join you for worship.
Next, let’s move off your website and explore external SEO marketing you can do to boost your search engine rank. Having grown up as a pastor’s kid, Caitlin Dodds is passionate about helping churches make the most of their online presence. The internet is a truly wonderful thing and making the most of it can help your company profit margins soar.
Ten years ago the internet was only a dot on the map compared to what it is like now and companies are increasingly realizing that you have to have a strong online presence if you are to compete.


If your website appears on the first page of the Google search your advantage over the rest of the market is incomparable.
There are many ways in which you can get your website to shine online and this is the most efficient and cost effective way.
In the internet age there has been a marked rise in the number of companies out there that offer services to aid internet prominence. This sounds all very technical but to them this is all they need to propel your website to the first or second page of a Google search engine results page and after all this is what you need. Optimization is the most cost effect way to do it and you will almost certainly make the cost back of the service within a few weeks. The market these days is often very saturated and separating yourself from the rest is essentially very important so spend the money and get your company out there for all to see. Social media is so important to many of our lives and almost everyone has access to it daily. Set up a Facebook page or a twitter page and make sure that you people know who you are and what you have to offer.
It is important to be different and separate the service you have from anything out there on the market, if you can do this then you are half way to success.
The navigation of a website is important in helping visitors quickly find the content they want.
A sitemap (lower-case) is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site.
An XML Sitemap (upper-case) file, which you can submit through Google’s Webmaster Tools, makes it easier for Google to discover the pages on your site.
Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name.
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Families and singles are increasingly mobile and staying fewer years at jobs, in homes, in cities. It stands for “search engine optimization,” the art and science of getting your website to rank in the top search results for specific search queries. The first half of this guide will cover the essentials for your website, while the second half will focus on marketing your church with SEO.
I suggest including the location of your church in the title tag if it is not already in the name of your church.
It is limited to 155-160 characters and it is your best chance of securing clicks to your page.
Why not use this opportunity to include your service times, a contact email or phone number? In WordPress, you can add an SEO plugin and fill out the fields—or fill out the available fields on each page. Ideally, written content is clear, organized and conveys your church’s messaging while satisfying users’ needs.
A study done in 2013 revealed that visitor information is one of the most popular pages on church websites. On this page you can add “what to expect” information so visitors know how to dress, whether you have a traditional organ or a full worship band, or if you have a unique parking situation. This means having a page for your ministry staff that includes bios and contact information rather than just names and phone numbers. You don’t have to have the most cutting-edge design, but if your site looks like it was developed in 2002, consider updating it. Caitlin is a writer and digital marketing specialist, and you can find her blogging and tweeting about social media and SEO.
We live in the internet age and almost anything can be done via the internet so it is important for your company to utilize what there is on offer.


Much like anything that advertises frequently the service they have fundamentally is pretty good and effective. Everyone needs to adapt to the changing face of our technological world and companies above all need to in order to ensure they continue to make the profits they desire. Being prominent online is the most important thing for a website that is looking to sell their product their and it is understandable that you will have to spend some money getting what you want.
It is the perfect place to raise your company profile and spread the word to the world about what you have to offer everyone. He studied computing at University in Manchester and has over 10 years programming experience. It can also help search engines to understand what content the webmaster thinks is important. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Add navigation pages when it makes sense and effectively work these into your internal link structure. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript.
Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right.
Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site.
For example, instead of using the breadcrumb links on the page, a user might drop off a part of the URL in the hopes of finding more general content. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user’s experience. You can tell the rest of the site is optimized as well since it has some quick links to other pages on the site. With thousands of websites offering similar services, it is visibility that regularly proves to be the game changer. Bough SEO for example has a three stage approach that involves; SEO Audit, Network mapping and External Link building. He decided after that to pursue his writing career and now has over 5 years industry experience. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it’s mainly aimed at human visitors. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. If they don’t have anyone recommending your church to them, why would they give you a chance? Google helped create the open source Sitemap Generator script to help you create a Sitemap file for your site. Is your site prepared to show content in this situation or will it give the user a 404 (“page not found” error)? Google provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features. Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? To learn more about Sitemaps, the Webmaster Help Center provides a useful guide to Sitemap files.



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