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Cogentis Pty Ltd, based in Sydney, Australia, are specialists in development and implementation of website marketing strategies to acquire new clients for your business. We offer website marketing strategies designed to increase your exposure in Search Engines. The next step in a successful website marketing strategy is researching and testing phrases people actually search on, from databases of actual search results. Do you get qualified sales prospects, who convert into customers - or are you currently just paying for unqualified 'clicks'? With years of marketing and technical experience, we not only understand online acquisition of new clients - we can demystify it for you at board or partner level - and assist you in making your website attract new clients to your organisation. We can offer a full range of website marketing strategies and search engine marketing services, as well as a suite of technical site analysis services. SEO in 2015 is more about accessibility, good website programming, keyword research, linking strategies, and a clear marketing direction. About ten years ago, Marketers mainly used the following methods: telemarketing, e-mail blasting and advertising. OK before going any further, I have to admit that the title of this article is a bit of an exaggeration. If you fancy transforming your website into a Marketing Hub, start by positioning yourself at the strategic spots. Google is fighting Black Hat SEO (Fear the Panda!) and Inbound Marketing is going in the same direction by emphasizing quality content and legitimacy. In France, Inbound Marketing is not yet a really famous topic but in the US a book has already been written about it: Inbound Marketing. Those figures reveal, among other things, that Inbound Marketing enables to increase traffic but more so: to acquire consumers. Like for all Marketing actions Inbound Marketing’s success will be determined using analytics. The final step then is to choose the right metrics, analyze and… be delighted with the results! This entry was posted in News and tagged Blog, Google, Inbound Marketing, leads, Marketing, Outbound Marketing, SEM, SEO, social media, traffic. For the last 75 years products (both durable goods and software) were built via Waterfall development.
In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products.
But businesses are finding that Continuous Deployment not only changes engineering but has ripple effects on the rest of its business model. Smart companies will figure out how to educate their customers and communicate these changes.
In the past both hardware and software were engineered using Waterfall development, a process that moves through new product development one-step-at-a-time.
Customers would get their hands on a product only after it had gone through a lengthy cycle that could take years – enterprise software 1-2 years, new microprocessors 2-4 years, automobiles 3-5 years, aircraft a decade. When customers purchased a product they understood that they were buying this year’s model. As the press speculated about new features, companies added to the mystique by guarding the new designs with military secrecy. With its punctuated and delineated release cycles, waterfall development led consumers to understand the limited rights they had to future product upgrades and enhancements (typically none.) In other words, consumer expectations were bounded. In contrast to Waterfall development, Agile Development delivers incremental and iterative changes on an ongoing basis. Agile development has upended the familiar consumer expectations and company revenue models designed around the release cycles of Waterfall engineering. In a startup this enables deployment of Minimum Viable products at a rapid pace.

While continuous delivery is truly a better development process for engineering, it has profound impacts on a company’s business model and customer expectations. Cloud based products has offered companies an opportunity to rethink how new business models would work. Secondly, in a break from traditional automobile practices, rather than waiting a year to roll out annual improvements to its Model S, Tesla has been continuously improving its product each quarter on the assembly line.
Adobe, which for decades sold newer versions of its products – Photoshop, Illustrator, etc. As many companies are discovering, incremental improvement doesn’t have the same cachet to a consumer as new and better.
While creating a predictable revenue stream from high-end users, Adobe has created two problems. The consequence of discarding low margin customers and optimizing revenue and margin in the short-term, Adobe risks enabling future competitors. Second, Telsa’s elimination of model years and its aggressive marketing of the benefits of continuous development of hardware and software have set its current customers expectations unreasonably high. For example, suppose a SaaS-based business apps vendor rolls out new functionality such as a new UI or a capability that is not approved for broad corporate usage. Per your point early on, smart companies will figure out how to educate their customers and communicate these changes – ahead of the release date. More than 350 UC Berkeley scholars share their perspectives on local, national and global issues.
Our process begins by ensuring that your site isn't built using technology which reduces its ability to be indexed and ranked. This isn't theory and reports - we are 'hands on', with intimate knowledge and extensive experience. If you are unsure of the difference between search engine optimisation and search engine marketing we can explain the differences between the two methods of search engine positioning, and the advantages of each. And that's what Cogentis makes your site - a cogent new client acquisition process - not another pretty online brochure. The traffic sources used by Inbound Marketing are free but creating and managing them requires work and thus human resources. It enables you to attract Internet users, to maximize inbound links and thus get a better page rank. Spend some time on improving your website general organization, page titles (keywords at the beginning, not at the end), page content, URL names and so on. For example, create a fun Facebook page, a LinkedIn Group about an important stake for your business, answer questions on Quora, try to get a first position on Digg or StumbleUpon. This can sound pretty lame but many of us do not spend enough time and energy doing this right.
The more you blog, the more pages Google has to index, and the more inbound links you’re likely to have.
This process forced companies to release and launch products by model years, and market new and “improved” versions. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs.
And these changes may have unintended consequences leading to customer dissatisfaction and confusion.
First starting in the fashion business, then adopted by General Motors in the 1920’s annual model year changeovers turned into national events. For companies already in production, Continuous Deployment can eliminate months or years in between major releases or models. These software changes go much further than simply changing user interface elements on the dashboard.

But more importantly the change from a product sale into a subscription turned their revenue model into a predictable annuity. While it may seem irrational, inefficient and illogical, the reality is that people like shiny new toys. First, not all Adobe customers believe that Adobe’s new subscription business model is an improvement for them. First, Tesla’s unilateral elimination of features already paid for without consumers consent is a troubling precedent for cloud connected durable goods. Web accessibility issues are often due to inappropriate use of technologies - such as content management systems, security systems and even some dynamically generated site technologies. What is true though is that Outbound Marketing techniques mean recurring costs (each new campaign has to be funded) while Inbound Marketing enables to start a virtuous circle where traffic and lead generation costs are paid off on the long run.
The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website.
Using efficient call to action buttons can increase your conversion rate from 0.5% with a lame one (like “Contact us” without a form to fill in) to 5% with an efficient one like a webinar, a white paper or a free trial. Companies can deliver product improvements via the cloud so that all customers get a better product over time. Instead, they may modify major elements of the car from its suspension to its acceleration and handling characteristics. If customers stop paying their monthly subscription they don’t just lose access to the Adobe Creative Suite software (Photoshop, Illustrator, etc.) used to create their work, they may lose access to the work they created. We can help you dramatically boost the number of qualified new prospects and sales leads generated by your website. These technologies can sometimes hinder site access for both search engine spiders and human users.
Then interact with them by commenting their articles and when it is appropriate mention your own blog: “We also had a passionate debate on this topic, see this article”. And they want to be the ones who own them, control them and decide when they want to change them. To do so many tools were developed: spam filters, Caller ID or Do Not Call Registry and so on. It is one of the first developed server-side scripting languages to be embedded into an HTML source document rather than calling an external file to process data. The code is interpreted by a Web server with a PHP processor module which generates the resulting Web page. It also has evolved to include a command-line interface capability and can be used in standalone graphical applications.
PHP can be deployed on most Web servers and also as a standalone shell on almost every operating system and platform free of charge. A competitor to Microsoft’s Active Server Pages (ASP) server-side script engine and similar languages, PHP is installed on more than 20 million Web sites and 1 million Web servers. Choose Domain nameA domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS).Domain names are used in URLs to identify particular Web pages.
Choose Web hostting.A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center.

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