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Social media marketing effectiveness is improving, though ROI proof remains a top challenge, according to a survey of almost 300 marketers and salespeople around the world, the majority of whom sell B2B. Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage. The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report from Ascend2 and its Research Partners.
Share on Facebook Tweet LinkedIn Print E-mailWe all face the challenge of working smarter, not harder.
Healthcare marketing professionals know the struggle to deliver maximum results from limited or shrinking resources.
Looking at the ratio between “most effective” and “most difficult” digital marketing tactics, marketing professionals say the answer is…a near tie between EMAIL and WEBSITE. Email has a slight edge where 61 percent of survey respondents consider it effective, while only 22 percent score it as difficult.
Healthcare and medical marketing professionals might agree with this data, although the survey participants were slightly skewed toward B2B.
Video, a popular digital marketing tactic for hospitals and group practices, is presented separately by Marketing Charts, noting that video marketing effectiveness is growing.
Marketers are increasingly using outside resources for video creation to assure quality and connectivity. As additional reference, the 2016 State of Digital Marketing Summary Report is available on request from Ascend2.
Stewart GandolfChief Executive Officer and Co-Founder at Healthcare Success StrategiesStewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency.
Brajeshwar believes in simplicity, pushes the envelop and envisions the betterment of usable and practical solutions.
After the inception of Internet, the next big thing that has evolved over the years has been the use of social networking websites globally enjoyed not just by youngsters but by all kinds of age groups.
India has never fallen behind in adapting the best and latest technological innovations and has always been amongst the first to use it. Let’s take a look at how few of the best social networking websites entered India, made it big or even suffered downfall due to cut-throat competition.

The real beginning, for social networking in India took off with Orkut setting foot in India during early 2004, which instantaneously became popular. After Brazil, the largest number of Orkut users in the world is from India representing 35.2% of the global Orkut users.
Facebook has not only given users interesting and lucrative options of sharing and connecting with friends but also revolutionized the concept of social gaming combined with social networking like the integration of Farmville, Mafia wars, etc has really gotten the attention of several college-going crowd and youngsters. A look at a few very interesting statistics on Facebook India will show its popularity in India.
Recent news updates suggest that Facebook has set up its operations in Hyderabad, India last September and is currently hunting for at least 1000 or more employees. In verity Facebook’s success is completely credited to how it innovates quickly and has allowed users to have their own existence online and enjoy the whole process of networking, chatting, playing and more.
Posting to social networks is one of the most effective and easiest tactics used, per the report, which finds that visual content such as videos (69%) and infographics (50%) are considered effective by more marketers than blog posts (35%), articles (31%) and case studies (29%), among other content types.
Based on a survey of 290 marketing, sales and business professionals around the world (three-quarters B2B), the study finds that videos are a particularly challenging content type to create, although respondents also see value in them.
But almost half of respondents (46%) reported videos to be among the most effective content types used, second only to articles and case studies (54%).
So one of the important questions is: Where to get the biggest bang for your digital marketing?
It seems that the research folks at Ascend2 tested the waters on that question, and, along with the Marketing Charts site, can now report which tactics are perceived to be the most effective vs. That said, how would you rate the digital marketing tactics listed in this chart?The important questions is: Where to get the biggest bang for your digital marketing?
For respondents to the Ascend2 survey, increases in brand awareness (47%) and online engagement (45%) rank as the most important objectives of an effective video strategy, followed by improved customer education (43%). Clearly, professional video production—for content, television commercials and online placement—is a specialized talent.
And for related reading: Finding the Video Sweet Spots that Engage Healthcare Viewers and Why Videos Are Hospital Marketing’s Secret Weapon.
So too with social networking wherein India has become arguably one of the most potential markets for several popular social networking websites.
What Orkut did was bring social networking to existence, but what Facebook did was take networking to another level.

At the opposite side of the scale, respondents rate DISPLAY ADS at only 11 percent effective, but they put the difficulty is at 21 percent. We’ve created many medical marketing video projects, so please give us a call before you begin.
Childbearing during the teen years can carry health, economic, and social costs for mothers and their children.The good news is that more teens are waiting to have sex, and of those who are sexually active, nearly 90 percent used birth control the last time they had sex. It has taken very little time for India to move from the establishment stage of social networking to the exploration stage.
A number of global celebs started coming onto Facebook & started having their fan pages to interact with the average Joe. Data show that teens most often use condoms and birth control pills which, when not used consistently and correctly, are less effective for preventing pregnancy.
Then, began the socializing adventure on Orkut; finding old and new friends, sending them friend requests, sharing scraps (sharing messages) with each other and enjoying the whole thrill of doing all this in one place called Orkut.
According to this montha€™s Vital Signs report from the Centers for Disease Control and Prevention, increasing access to Long-Acting Reversible Contraception (LARC) is one way to further reduce teen pregnancy.LARC a€“ intrauterine devices (IUDs) and implants a€“ is the most effective type of reversible birth control.
LARC is safe to use, does not require taking a pill every day or doing something every time before having sex, and, depending on the method, can be used to prevent pregnancy for three to 10 years.
A Major professional societies, including the American College of Obstetricians and Gynecologists (ACOG) and the American Academy of Pediatrics (AAP), have endorsed LARC as a first-line contraceptive choice for teens.
A LARC by itself does not protect against sexually transmitted diseases.a€?Health care professionals have a powerful role to play in reducing teen pregnancy. They can encourage teens not to have sex and discuss the use of IUDs and implants as contraceptive options available to teens who choose to be sexually active,a€? said CDC Principal Deputy Director Ileana Arias, Ph.D. This federally funded grant program supports confidential family planning and related preventive services with priority for low-income clients and teens.a€?The Title X National Family Planning program helps to increase teensa€™ access to long-acting reversible contraception,a€? explained Susan Moskosky, acting director of OPA. This Vital Signs report was created to help the nationa€™s communities continue the dialogue about teen pregnancy and its health and social consequences for youth.Vital Signs is a CDC report that appears on the first Tuesday of the month as part of the CDC journal Morbidity and Mortality Weekly Report, or MMWR.

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