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What is Location-based marketing and how can it help a business with their mobile marketing in Atlanta? According to a 2012 study, 58% of consumers who have a smart phone use location-based apps. Location-based marketing is the concept of using GPS technology to market to mobile users based on their preferences and location.
Location-based services use the GPS technology of mobile phones to provide mobile users with information regarding businesses near them.
Foursquare is popular, with nearly 30 million people and over 3 billion check-ins based on the company’s 2012 findings.The first step for business owners to take is to claim their business on Foursquare. Once set up on Foursquare, business owners can post updates, offer specials and advertise events to promote the business and entice customers. Foursquare even offers free analytics so businesses can track their customers and see what’s being shared. We’re going to continue to offer insight into Location-based marketing and how it can add a punch to any mobile marketing strategy with our next blog on LBM case studies.
Spinnakr is a service that helps you target yourwebsite's visitors to increase conversions. Our group on Facebook to discuss with other digital marketers latest news and strategies in SEO and SMM. Mobilize your website and social media pages – Ensuring that your website and any significant social media pages, such as your Facebook business page, are optimized for mobile is a must. Be sure to claim and optimize local listings – It’s not enough to merely have a listing on entities like Google local, Yelp or other local directories, you must make those listings work for you! Offer irresistible deals – Everyone loves a deal, and mobile shoppers are some of the most voracious. Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills.
About us and this blogWe are a full service agency that deliver compelling digital marketing solution.
We offer professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords. The mobile marketing strategy must take into account all the phases the mobile user is going to be involved in.
Fans no longer have to sit on the sidelines rooting for their favorite team; they can get into the game with the latest fan engagement trends in mobile marketing. Sports teams are engaging fans through mobile marketing for customized interactions during the game and throughout the season. Communication trends are shifting with the advent of new technology, including mobile devices with enhanced interconnectivity. In accordance to the communication shift described by Kudelk, mobile marketing has taken the charge in today’s new age of interactive marketing by delivering highly convertible leads for clients looking to engage consumers for real-time results.
Sport teams are benefiting from the instant results and feedback provided by mobile marketing. Colleges and universities are starting to see the benefit of tapping into their inherent fan base through mobile marketing efforts to drum up support and excitement. Collegiate athletic and marketing departments are getting in the mobile marketing game by establishing sound social strategies for engaging a broader fan base to their sports teams.
Many colleges and universities are looking to third-party vendors to assist with their mobile marketing efforts.
For collegiate athletic departments operating on smaller marketing budgets, current social networking sites with established mobile applications can serve as an effective promotional tool among your fan base. Mobile marketing is more than an excitement generator—it can also help colleges and universities generate revenue through sponsorships.
From collegiate athletic departments to professional sport leagues, fan engagement efforts and developing a centralized fan base can help perk up a team’s cheering section and revenue.
Today’s consumer wants everything available at their fingertips, and they don’t want to wait. Creating a mobile campaign is one of the many things you can acquire when you market with Agency Fusion in Salt Lake City.


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Keep in mind that mobile versions of your content need to be Spartan in size, images smaller, and textual content more brief and concise, so as not to lose the busy mobile browser.
Moreover, they’re out and about NOW, and you can attract them with timely offers and coupons. After helping national companies go from concept to millions of dollars in revenues he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Our winning solutions and experience helps to deliver great results across several key areas. Some companies approach to us asking what they would need to do in the mobile channel: should we have a mobile website or a mobile app? First of all, it is necessary to benchmark competitors ir order to know which tools seem to be the most relevant. Interconnectivity at the game is easier than ever, as nearly everyone in the stands is now armed with a smartphone or tablet syncing them up to all of the action.
Collegiate athletic departments are utilizing this marketing platform to build broader fan support across their athletic teams for greater fandomania. People are increasingly communicating through smart phones, as there are nearly 6 billion mobile subscribers across the globe and over 7 trillion sent text messages. From short message services (SMS), a text messaging service that can deliver instantaneous results, to push notifications, a cheaper form of wireless advertising, mobile marketing uses consumers’ mobile devices to create effective touch points for a responsive and engaging communication strategy. Chris Conway with the Sports Networker reports that the demographic of the sports fan is young, educated and tech savvy, which gives sports marketers a distinct avenue to target their top fans.
From game day attendance to season-lasting fan support, mobile marketing programs have effectively proven to generate excitement and drive attendance among the college audience. Among the leading strategies is establishing a customized mobile application that acts as a social engagement tool to reach fans and connect them to their favorite sports team and athletes. Fans can be encouraged to check-in using Facebook, Foursquare and other social media platforms to alert their social network connections of their activity and build awareness of a particular sporting event. Strategic mobile marketing campaigns can position a viable target audience in front of meaningful sponsors through community partnerships.
According to a recent report by Jaren and Devin Pope that measures the correlation of athletic success and admissions, the number of applications increases between two and eight percent for the top 20 football schools and top 16 basketball schools each year. Paul’s diverse online and hybrid degree offerings respond to the realities of the marketplace both now and in the future. Paul is accredited by the Higher Learning Commission and is a member of the North Central Association.
If you do not have a website that is optimized for mobile users, you could be missing out on a huge target market. This means becoming an avid user of mobile marketing, since the best way to understand it is to experience it. Claiming your business’s listing allows you to corroborate your business’s information, create mobile discount offers (for when your customers “check-in”), and do several other useful things. Some companies create SMS campaigns that use analytics to determine what customers want, and which messages they are likely to respond to. Nicole works for Agency Fusion in Salt Lake City, UT where she helps companies build and market websites. Make sure to use an email optimized layout, preferably one-column, and a font size of no larger than a 14 for small-screen readers. Utilizing the segmenting and referral tracking within Analytics, whereby you can track smartphone and tablet visitors and analyze their onsite behavior, you can determine how you’re campaigns are performing. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets. Apart from building a mobile website or a mobile app, a mobile marketing strategy may include tablets or smartphones sites, mobile search visibility, mobile SEM, mobile advertising, SMS, location-based marketing or social marketing. And, with nearly half of all people ages 18 to 35 following a sports team and 35 percent actively commenting via social media, mobile marketing has become a sports marketers dream. Mobile marketing, which you can learn by getting an online marketing degree at CSP, can help reach this fervent fan base through real-time marketing efforts that create a new fan experience.


Many of these applications serve as interactive dashboards that allow users to monitor live stats, social media feeds and community interactions while offering rewards for attendance, shares and other activities.
Applications and campaigns can integrate sponsored text messages that build buzz and awareness for the sporting event and community sponsor. For schools outside of the power conferences, this data simply highlights the importance of generating and maintaining an active community of collegiate sports fans to encourage continued success on the field and in the classroom.
Concordia’s degrees use relevant curriculum to position graduates for real-world opportunities and success. Using mobile marketing can generate more buzz for your company, and will give your sales a boost if you do it correctly.
Becoming a power user involves learning to use QR codes, checking-in using Go-Walla or Foursquare, clicking a banner ad, using Google Voice Search so as to locate a shopping mall or restaurant, among a host of other solutions. You should include maps that provide the location of your business, as well as phone numbers that are click-to-call.
On sites like Go-Walla, Foursquare, Google+ and Yelp, people can click to call your website directly from their mobile device, but you need to claim your listing to optimize this mobile-friendliness. SMS messages can be sent along with Facebook campaigns, check-in campaigns and other features to gain the attention of your audience. You can create a campaign that will insert the individuals name in the SMS text if you want to make the message personalized. With 84 percent of those using mobile marketing reporting a gain due to mobile, there isn’t any excuse for falling further behind! These tools may have multiple features such as product invetories, product images, gelocation, mobile coupons, store finder, customer assistance or social sharing. The first phase is, of couse, awareness: the company must assess how customers find it through mobile devices. These applications may also have the capacity for merchandising, providing students and other fans with one-click ticketing.
Data collected from the audience through previous mobile marketing efforts can be used to target prospective partners and make an effective pitch to score needed sponsorship dollars.
Employers seek students who have relevant skills to contribute to both the workplace and community, and Concordia’s degrees offer a robust education to expand students’ knowledge base and skill set.
You should make it a daily habit to explore the many mobile marketing solutions that are available; so as to get a good idea of how mobile marketing works.
If you are in the restaurant business, add a feature for people to book a dining table through their phones.
Messages that include customers’ names have proven to have twice as high open rates and significantly higher conversion rates. Nevertheless, our response is always the same: you need to think of a mobile marketing strategy. In-house and customizable applications give athletic departments access to valuable audience data that can be used to drive attendance and game day excitement. Companies must need to know where they are heading to, which their goals are, what they want and need and what content they have. Once a company is able to answer all these questions a mobile strategy may begin to be deployed.
The company or brand must deploy its content through different mobile channels so users keep engaged.
During this phase users will need to access to key data about company’s products and services. Actually, most marketers, strategists and technology consultants are obsessed with conversion rates. Of course, the buying experience must be optimized so that a smooth, clean and lean process allows the user to buy company’s products.
The mobile channel can be a very powerful tool in order to do that specially leveraging key mobile apps funcionalities.



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