Why content marketing is important you,slideshow maker software for windows xp,jquery video player sample - Tips For You

The term “content marketing” has recently reached buzzword status, although any marketers worth their salt have been doing it since the beginning of time.
We spoke to content marketing experts Barry Feldman and Robert Rose and found out what they thought of content marketing today. Barry Feldman, of Feldman Creative, is a content marketing strategist and creative director. Robert Rose is chief strategist at the Content Marketing Institute and a senior analyst with Digital Clarity Group. Both Robert and Barry agree that increased audience engagement is an essential stepping stone to creating more leads, which is a primary avenue to increased sales. American Express’s “Unstaged” program organises live music events for streaming online as well as edited release after the show. By knowing who their audience is and having their personal email addresses from the registration phase, they can effectively market their services directly to potential customers.
Adapting content strategies to changing markets and keeping ahead of the crowd are important, but actually doing it is difficult. Robert explains that, “The biggest challenge, and one that I’m primarily focused on these days, is teaching companies how to be good with the creation of content. Barry’s opinion on outsourcing your content creation is of a slightly different take, “…you can’t say ‘you’re the digital expert, here are the keys to the kingdom,’ I think you have to be involved.” He says of the people who create your content, “It’s getting harder and harder to master the skillset that it takes to succeed in marketing. Placing a value on content creation, instead of simply expecting it from everyone, can have dramatic effects on the quality of content that is produced by your organisation.
Once you’ve prioritised your content creation and then want to improve the quality of it, taking a look at other markets for inspiration and taking risks are important.
When it comes to audience targeting it’s usually best to be as specific as possible and then branch out, rather than start with a broad base and refining it. Don’t forget about other forms of online advertising: they’re still important and both interviewees agreed they are essential in supporting content marketing efforts. Finally, if you want some examples of “smaller” companies that have great content marketing programs then here are some that are bound to lend some inspiration: HelpScout, recommended by Barry, has great content especially in the form of blog posts and ebooks.


It seems that companies today are on quite a level playing field when it comes to content marketing, and not taking full advantage of it would definitely be a mistake. Director of Marketing for SweetIQ, inveterate traveler, writer, reader and general enjoyer of patios, mountains and people of all sorts. Content Marketing: A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience- with the objective of driving a profitable customer action.
There are an incredible amount of benefits to content marketing but articulating these to decision makers, regardless of whether they are a client or manager, can sometimes be a problem. We’ve crunched the numbers and compiled the content marketing data for you in the infographic below.
To select multiple slides, click a slide, and then press and hold CTRL while you click the other slides.
On the Design tab, in the Background group, click Background Styles, and then click Format Background. Today, however, it has become essential in order to grab, and keep, the attention of an audience, because it has become second nature for them to tune out the barrage of advertising that they’re subjected to on a daily basis.
In today’s crowded market for consumer attention Barry says advertisers are drowned out by noise and repetition, “therefore, audience engagement is harder and harder to get. Directed by respected film-makers including Spike Lee, Werner Hertzog and Steve Buscemi, the program is a great example of a digital event. Constant learning is necessary in order to stay on top of your game, and outsourcing may play a role too. Robert says a common assumption is that great content creation is a mystical art that no organisation can develop in-house.
You have to push the envelope and to do that you have to take some risks and be unafraid to fail. Barry says using PPC is essential if you want to accelerate your content marketing program. No matter the location or size of your company, content will need to be created somewhere along the line.


To insert a picture from a file, click File, and then locate and double-click the picture that you want to insert.To paste a picture that you copied, click Clipboard. If you’ve got a series of steps that lead to a marketing success story, audience engagement is the beginning of it. Of course your blog’s content is the main draw, and if it isn’t interesting then the blog is worthless. He explains that “In most organizations, creating content is just something that’s kind of ‘expected’ of everyone. Being able to create content that targets a specific audience with the right mix of quality and quantity may seem a daunting task. After all, your target audience has questions and concerns that need to be addressed before they can be expected to commit to your product or service. This Lancaster transplant is enthusiastic about using her interest in data and storytelling skills to help companies succeed with SEO. Barry mentions a myriad of possibilities and ends with “the ultimate in engagement and lead nurturing,” an email list to market directly to leads.
But with today’s tools and the era of social media serving as an easy promotion tool, content marketing is easier than ever. In her free time, she likes reading anything and everything, taking microadventures, and cooking.
He also mentions “events” as an important component, but says that it’s often left off the list because it isn’t necessarily a digital channel. Creating a production and promotion plan means you are one step ahead of the competition and pushes your brand to truly go after its customers in their natural habitats.



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