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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. June 26, 2012 by Tara Jacobsen Evergreen marketing is such a foreign concept in this time of social media startups and hand waving, chasing your tail small business marketing. Evergreen marketing, heck evergreen entrepreneurship in general is a dying art and one I think deserves a little bit of credit, instead of the scorn I feel out in the marketplace for anyone who is building an actual business and a brand that is in it for the long haul! If you listen to the media (and I do), the only people who matter are the ones who got rich quick, shooting like a rocket from the unknown to formerly unseen heights of glory.
I never really thought of myself as an entrepreneur formally until this company, this time. Now don’t get me wrong, owning a marketing company is no walk in the park, BUT it is my first love and I am pleased to be able to offer work to a number of different people who I REALLY enjoy spending time with!


Since then I have tried a number of products and services that had responses from ugh to WOW!, finally settling on offering marketing coaching, social media marketing services and information products.
Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. Companies can customize their mobile marketing strategy and leverage each one of them to maximize benefit from this platform. My first marketing company was nice, launching in 2001 after I was laid off during the tech downfall of the early part of this century. From marketing to time management and goal setting, the peeps in this group will all be on the cutting edge of what is going on and what they should be watching for going forward!
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People.


I talk to many “overnight successes” and to a man (or woman), they talk about the years and sometimes the decades spent in obscurity, toiling away, trying, failing and then POOF, the world notices them! I had a little severance package that bought some really great software and machinery and I stuck up a sign, open for business. Do you have the stick-to-it-iveness to keep trying and failing, and getting up and trying again?



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