Why use video content marketing,youtube video remove control bar,market challenger strategies pdf - Review

In a world where content marketing is part of 90% of marketer’s plans and people spend an average of 10.7 hours a day with content, this would seem like a no-brainer question to answer.
We placed videos, how-to articles, interactive tools and school curricula on the campaign’s landing page hub, which was promoted through paid and earned media. Now, I plan and execute content marketing strategies that build positive brand equity, bolster credibility, generate qualified, educated leads, and elevate value perception. 2.  I use content marketing as a way to define my brand, build credibility with existing and prospective clients, and raise my profile among my target market. More recently, I launched a blog, The Bridge, where I discuss financial planning and lifestyle issues facing people 50 to 65. In broad terms we use the content to add value to our visitors and to educate them – not necessarily just about the specific product, but also about relevant subjects. I’ve no idea when I started using content marketing because I started before I even knew what it was. To build our reputation as thought leaders in our industry, specifically website development.
From small business to not-for-profit organizations to Fortune 500 companies, I’ve worked under the premise that providing your current and potential customers with useful information is the best way to start building the trust and the relationship with them that will influence them to do business with you. My first content marketing project was supporting the San Francisco wholesale furniture biannual tradeshow.
Formally, I began using content marketing in 2012 when I assumed my role as associate consultant with the agency. 7. I use content marketing because stories make connections through emotion since people are less likely to forget an emotion and, as a result, they’re less likely to forget you and your business. As a consultant, it’s important to share a variety of information to establish my expertise and introduce me to my audience. As this diverse group of marketers shows, content marketing is important to support your overall business and marketing goals without the usual promotion, not only to build your brand and establish expertise but also, to help nurture sales. Lastly, it’s interesting to note that most of the respondents had done some form of content marketing or journalism before the term was popular.
How would you answer the questions: Why do you use content marketing, how do you use it, and what got you started using content marketing? PS–I want to thank the contributors to this post for taking the time to share their thoughts and input.
This 7-step process will help you define and refine your 2016 business growth goals and segment them into achievable marketing objectives.
You’ve set personal resolutions for yourself this year, but what about setting goals for your business? Subscribe to receive the full text of each new actionable marketing post delivered free, five days a week to your inbox. Tags Andy Crestodina, Dane Cobain, Erika Heald, Jackie Bebenroth, Joe Pulizzi, Kim Yuhl, Mike Branch, Paul Roetzer, Sandie Young. Stephanie–More professionals should consider using content marketing to build their client base and establish their expertise.
Great feedback, and I love the graphic way that you represent the results (and of course the article analyzing these results).
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July 3, 2013 by THE SEEN Today’s digital marketing is not only about building and creating engaging content that your customers love to read but it’s also about producing attractive images and videos that they will be likely to share among their community. In fact, customers are now buried under a huge load of content, if yours is not that interesting and visually presented, they will simply walk away. Additionally, social networks like Pinterest, Facebook, Instagram and Youtube are such great platforms for visual content to go viral. Publishers who use infographics as their marketing weapon can increase their traffic by 12%. THE SEEN has recently created an infographic to take a closer look at some interesting statistics in using visual content in social media marketing that you might be interested in.
In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge. We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent. Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral. I noticed the power of Infographics about 6 months ago when I included it in  blog article and was surprised by the traffic response. Statistics from the social network Digg reveal that since 2007, infographics on Digg have increased by 250 times! There is one thing that I have discovered while blogging is that people love facts, figures and statistics. Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content. When designing, developing and publishing an infographic the code to put it on a WordPress blog or website is provided as an embed code. In a world where online publishing is now visible globally at the push of a button, infographics can provide global coverage that local print media could never do. The research required to create an infographic will display your knowledge and position you as an expert on your category or topic. At this point, infographics are just plain fun!  They offer something a little different than the norm.  I find myself studying and reading more of the content on an infographic than I ever would on a plain old article.
When you are thinking about content marketing strategy, you must understand that it is more than just written content that can drum up support and traffic for your fledgling website.
The web is becoming more visual so I would recommend that you experiment with visual content. I don’t have stats on the increase in CTR but it is obvious when you post a great Infographic that the sharing increases significantly. This is one of the best, concise and insightful article I have found on the web stating the benefits of Infographics.


My company, BethanyEast PR, has realized that most of or clients prefer looking at infographics. I think the big benefit of infographics is about how our brains deal differently with images when compared to text. Our human brains are able to process images simultaneously rather then the sequentially method we use for words. In fact we are just about to produce an infographic of our own that looks at the science behind infographics and why they are great tools for marketing. You get around don’t you Danny, you seem to leave a comment on just about every infographic post I ever read!
Donna, be sure to join our mailing list as we have another interactive coming out in the next few weeks you might like. These days Infographics are considered the most powerful SEO tools in the social media world. In addition, I have to emphasize that using infographic is a great way to diversify the content types on your website, which is very important to boost ranking on SERP. In the modern day there are an infinite number of ways to give yourself an online presence whether you are just a casual blogger, charity, brand or a small business. The answer in most cases is that you can’t, unless you have enough hours in the day to learn different systems, coding languages and the latest trends regarding SEO and marketing, as it all comes down to how a website is built and maintained. By now a custom website may sound pretty daunting but don’t worry we will cover some of the user-friendly solutions along with why we think 99% of the time a CMS is the way to go (Don’t know what a CMS is? In our time we have come across a lot of solutions for building and maintaining websites that we have either explored ourselves or clients have approached us with(normally because they are no longer suitable). Another advantage over the aforementioned solutions is that there are plenty CMS specialists out there, including us at Teknetmarketing who can develop your CMS even further when it’s time to grow.
If you would like to find out more about content management system fill in the form below and we will be in touch. There are four types of content marketing you can create that will assist your potential customers in making a decision about whether or not they should do business with you. These types of content marketing include: entertaining, inspirational, educational and convincing content marketing. In this article we will share with you a number of content marketing ideas you can use in your marketing strategy to tell your brand's story and your solution's impact online. For your future reference we will list the different types of content you can create for each category of content marketing. Entertaining content is often what we view the most online, there is a high emotional connection but often times there is very little brand awareness in entertaining content. Inspirational content is the type of content that often goes viral online, there is a high emotional and brand awareness connection that often drives an immediate purchase from the customer. Educational content over the past couple years has been seeing the most growth, educational content has low emotional and brand awareness influence but is still necessary. Lastly is convincing content which although it is very salesy material it helps your customers make a buying decision, it is low emotional but high in brand awareness. Join one of the most popular online marketing communities and start interacting with others and learning the best tactics to getting you noticed online faster. Juanica Lashea The website Marketplace Foundations created for my speaking career is phenomenal. Marketplace Foundations is a marketing agency located in Durham, NC that assists business owners with website design, marketing automation and brand growth. Using Marketplace DNA™ you can streamline your ability to learn new business and marketing skills that can get you noticed quickly online. Content marketing enables you to show your 360° brand through the use of text, images, video and audio. Content marketing eliminates the sell, sell, sell that makes your promotions sound like a used car salesman. Many marketers underestimate the value of this type of information in supporting your sales efforts. Content, especially in the form of a blog, is a great way to establish your brand by providing information that shows your knowledge of a particular niche. They were asked: Why do you use content marketing, how do you use it, and what got you started using content marketing? While I’d written ad copy, white papers and advertorials for over 15 years, my first foray into a multi-channel content marketing strategy was to promote the energy-saving benefits of GE’s CFL line, we created “Project Plant-a-Bulb,” a content program to educate consumers, teachers and children about saving energy.
Also we also conducted school events where brand spokesmen shared energy-saving information and planted flower bulbs on school grounds. Thousands of teacher downloaded CFL-based lesson plans and hundreds of thousands of unique visitors to the website.
Working at an integrated creative agency as a social media specialist, my role overlaps with several others due to the need for good quality content, a key element of inbound marketing. For example, one client has a sports recovery device, a product that has no real equivalents on the market. In addition to nuts and bolts information about the show, I created fun guides highlighting where to eat and what to see and do near the conference. Content marketing gives brands the power to design their image or re-shape current messaging.
We use content marketing to showcase industry expertise, provide answers to timely questions, and, in the long run, build a trustworthy brand reputation.
In addition to blogging, I share relevant articles and information of interest to my audience via Facebook , Twitter and Google+. Big hat tip to Joe Pulizzi, CEO of Content Marketing Institute and author of Epic Marketing, for promoting the term. I've just returned from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016. Creating marketing goals increases your chances of achieving them – so do yourself a favor this year and set yourself up for success. More and more, prospective buyers can and should expect something of value in order to get their attention rather than just rude interruption. Today it is about educating people’s mindset and creating the awareness and grabbing their attention and then persuading them for an action through content marketing.
We are already working with many clients in Europe, but did you know we also have clients in New York, Australia and New Zealand as well as Egypt, India and Hong Kong. However for those certain countries that we aren’t present in such as the USA, Canada, New Zealand and Australia, we can still help.
Storytelling technique combined with creative design is what you need to effectively tell this story.
Well, I agree just what infographic really does when it comes to making your content marketing strategy works.


Infographics are great and I actually came accross one just the other day that showed some great stats about LinkedIn.
Definitely the use of social media in traffic is also can increase traffic especially now a days people are into it.
The visual effects are noticeable in a clients reaction when they receive or analysis reports.
Her articles are always well researched and well written, with highly relevant and educational information for our target audience. With options such as Facebook Pages and directory listings, there are cheap and cheerful ways of getting yourself found online but none of them replace an actual website to represent just you. A couple worth a mention are Wix, Weebly, Moonfruit and GoDaddy Page Builder but whilst their drag and drop functionalities work nicely they are far from up to scratch from an SEO and mobile responsiveness point of view. The words you use to describe your business can either make or break you and more importantly is how you share those words that will either attract or drive away potential customers.
When your website includes all four types of content you are more likely to gain customers quickly and more effectively.
These days people are doing a lot more research online to determine what is the best purchase. If you would like us to create any of the content above, contact our team of content marketing strategist.
I was very well pleased with the layout, color scheme and ease to navigate through the pages.
While you’ve made the first sale, if your customer can’t use your product, they’ll either return it or not buy from you again. Therefore, make sure that your content is easy-to-share and optimized to attract members active on different platforms. Since inbound marketing leads cost 61% less than outbound leads, content marketing is a no-brainer. Therefore, I’ve been using the Internet to share content for as long as I can remember.
Since people only hire a web designer every few years, sending a newsletter a few times per month is fine. Your content is a reflection of your internal knowledge, responsibilities, innovation and potential.
By offering in-depth research, blog posts and e-books, we strive to provide valuable resources and to start intelligent conversations industry-wide. It may not have been deemed content marketing at the time, but certain promotional pieces certainly align with content marketing principles. I try to create unique information streams on each social network so that people who follow me on multiple platforms aren’t seeing the same content during the day.
All of our clients have seen a proven benefit to working with M&S FOR BUSINESS, whether for driving new customer acquisition or retaining and rewarding current customers or staff members. As a matter of fact it may just have come from Jeff… Anyway, I do not believe that creating an info graphic classifies you as an expert in an industry. Then we have the age old issue of time, setting up a good looking website on one of these platforms takes up your time and they will only be as good as your design skills allow.
This means product content, answers to customer questions, how-to’s, styling (especially for clothes, makeup and home decor), and ratings and reviews.
I got into the marketing field by promoting my writing and music online, often by providing unique content to other, relevant websites.
Sometimes it’s not always self-serving or with a sale in mind, but that builds trust and a strong relationship.
The system then gives you a user-friendly area to manage your content and data in a way that matches your workflow. It is because of your quality and valuable content that manage to capture the attention of your reader or customer over. There is plenty of data that you can find on any given industry and copy and paste it right into a graphic, does that make you an expert?
So as long as you can use a visual based editor (looks a lot like Microsoft Word) you are good to go without having to worry about any technical details such as coding or layout design. The goal is to go overboard on quality and create content that is memorable and ranks high.
This makes managing a website super simple and more importantly fast, as updates are made within a couple of clicks or a few taps on the keyboard. Our differentiating factors are that we offer fixed pricing, unlimited revisions at every stage of the project, fixed turnaround times and direct contact with each person working on your project. Now on the other hand if your the person who did the research and compiled that stats yourself then that is helping create an expert by doing. They are definitely too busy to spend time reading your text-heavy banner ad, or to listen to you ramble on about how great your product is for three whole minutes. Take a look at the stat below:You need to use visual communication in your content marketing strategy so that your customers can digest your information quickly.
Think about when you were at school, and you had a book or a play to read and write an essay on.
Most students were much too cool to spend hours of their time reading a book or a Shakespearean play, especially when there was a movie to refer to instead. It’s InterestingVisual communication is more interesting than any other form of communication. This is why it is a great way to present data, or to make a dry subject matter more engaging.
Of course, visual content is not solely for making the uninteresting, interesting; or for simplifying your brand processes. You can tell your brand story visually, or basically any story that you want to increase the shareability of. Image-based social networks like Instagram are quickly becoming more and more popular, and marketers should be talking full advantage of this.
People have become so accustomed to seeing ads everywhere that we have practically become immune to them.
So, if you need to remember to buy apples and milk from the supermarket you should think of images that will resonate with you when it comes to buying them a few hours later, like an apple with a caterpillar coming out of it, and a cow. The reason visual communication is so much more memorable is because:Closing ThoughtsEveryone loves visual communication, at least a little bit!




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