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The dashboard on Microsoft’s (NASDAQ:MSFT) highly-anticipated Xbox One has been designed with advertising in mind according to the Xbox Live advertising team. The advertising team’s Senior Digital Art Director and User Experience Designer said Xbox was moving outside of  private bedrooms and into more social household areas such as living rooms and family rooms, providing a broader context for users and viewers to perceive advertising content. As a result of the Kinect’s heightened capability, some gamers have expressed privacy concerns in that it could be used as a spy gadget for Microsoft. Xbox Live’s Advertising Developer put these worries to rest commenting that this was not the case as they do not receive most of the biometric information collected by Kinect. The post reflects the attitude of many console owners who have posted about the matter who appear more bemused than angered by the glitch.This is not the first time such an effect has been reported. Microsoft's press event at the Los Angeles show was notable for hardly featuring the Kinect. Russia's foreign minister says a unilateral truce declared by the Syrian military could be extended to the city of Aleppo within hours. We received notification from Blu-Ray that Target revealed its Cyber Week ads for this year (December 1-7) including several items for gamers.
While most of the deals are in their suggest retail prices, the inclusion of Playstation 4 and Xbox One consoles are very welcoming giving more opportunities for gamers to buy these devices before they get out of stock again before Christmas.
XboxMicrosoft recently recruited "Breaking Bad" actor Aaron Paul to star in a few new ads for the Xbox One.
The commercials highlight the console's lower $399 price tag that went into effect June 9.XboxPaul shows off some of the console's best features, including exclusive title a€?Titanfalla€? and "Snap," which allows players to do two things at once, like watching TV while playing video games a€” something that, while cool, doesna€™t really make much sense.
The funniest part about these two trailers is that Paul shows off some of the Xbox One's voice features.
I was born in August of 1977, three months before the Atari 2600 was released and leading into the four years (1978-1981) regarded as the Golden Age of video gaming, allowing the industry to hone its skills and put that red-buttoned, stiff joystick in my capable, chubby hands at an early age. Almost at the same time, the PlayStation 2, matching the Xbox in power, was released in an all-black dress code with haunting shades of blue and a futuristically minimal PS2 logo. While the hardware changes are obvious and objective, the Xbox and PlayStation have also played with the metaphor of White and Black — inherent in this is contrast. From gray to vanilla Nintendo keeps it in-between: Nintendo Entertainment System, Super Nintendo, Nintendo 64, Nintendo GameCube and Nintendo Wii.
Few industries feature such sharp contrasts in attitudes between competing brands and even more rare is the case where leaders exchange personalities.
In contrast, Nintendo has often sold colorful alternative versions of its systems and controllers (and gold cartridges and discs in the case of the Zelda series).
The company's message has always been fun gameplay, and the color options seem to relfect that. PlayStation 3, finally premiered this November with a black, curvaceous design and a Spidermanesque logo. Su, word on the street is that Greg Samata's Mata came after Rick Valicenti's Bronzo a€“ which, until Thirstype became vllg, was apparently their bestselling font a€“ so it all comes back to Bronzo. I just ask this because recently I saw a typeface Desrocher created which looked similar to Summa, but she swears she's never seen Summa in her life despite a close look and feel. I saw Rick Valecenti speak at SACI a couple years ago and he said that the X-Box logo is Bronzo (or a slightly modified version of it).
I couldn't agree more with Tselentis, when I saw the PS3 unveiling, I had the exact same reaction, the immediate association with Spider-Man, because Mata has become so associated with the marketing of those films, I can't even begin to imagine where Sony would consider such a face. One of the biggest problems I have, aside from brand dillution, is the staleness of this face.
Now look at Xbox's new typography, much larger x-heights, the kerning is a bit tighter, and the typeface is a nice clean medium weight sans. Another thing: Sony took a very good cue from it's audience by changing the name of the "Playstation 2" to PS2, because of what the fans were calling the system anyways, and they ran with it.
Another sidenote I just noticed: Sony hasn't ditched the PS rainbow logo, but it's taken a backseat. As a "pee-ess-two" owner I completely agree, so why would they go and plaster "Playstation 3" in the above-mentioned very familiar looking typeface across the sexy new black shell? As someone working in the industry, I can tell you that PR has a lot to do with the overall impact of building brands, especially for Microsoft and Sony. Of course Sony is HUGE in japan, where the 1st week of sales of the PS3 outsold the total number of Xbox 360's over the last year.
Oh on another side note, the sony "rainbow" logo (officially called the "family" logo) accompanies anything that has to do with Playstation. The Japanese are really fickle though, they seem to be much more brand loyal as consumers than Westerners. Wii is by far the best designed system, in terms of industrial design, branding and advertising. But I actually worked on the new Xbox 360 when I was at Y&R -- and there are other brand considerations with black and white. When the original PS2 was introduced, the monolithic shape, all in black, symbolized Sony's power dominance within the market.
These types of flip flops in color personification in product design and branding happen regularly -- in everything from appliances to cars.
Once in a while, you'll get a power yellow or green to mix things up -- but eventually, consumer preference gravitates back to black, white, or silver (a neutral mix version of both). As for the PS3 logo, my guess would be that they didn't want to repeat what they did with the PS2 since the difference between the two may be hard to distinguish in some cases. I think it goes beyond basic console design, its the fact the things like the DS and Wii's many controller options show that Nintendo is taking gaming to a new level. Another important factor to consider when discussing color and product design in general is user demographics.
Believe it or not, and contrary to stereotype -- 40 percent of gamers are female, in varying age range. But Nintendo NA's new president, Reggie Fils-Aime (who formerly turned around VH1) saw limited growth in that market -- and with Wii, have gone beyond Nintendo's base -- reaching into an older user based dominated by PS3 and Xbox.

The original black PS2 mimicked a power amplifier, and other typically black-colored hardware units. Now whether or not white appeals to you personally as a woman is a matter of personal taste.
It's not as overtly sexist as a pink or purple console, but white is definitely meant to create higher appeal to a broader user demographics -- and in this case, a broader female user. The 40 percent number is a little misleading with regard to consoles as the vast majority of this 40 percent are playing games like Everquest on the PC.
Sony, by sticking with black, looks to me to be placing emphasis on power and (in fogey talk) Hi-Fi.
Now I want to back up a bit and clarify what I've said about gaming console's greater appeal to female gamers.
Instead of selling to geek male gamers holed up in their parent's basements -- these companies are trying to turn console gaming into an activity that guys would enjoy with their girlfriends, and vice versa. I don't have real numbers to dispute your conjecture -- but my guess is that it's probably the opposite. Last question -- do you think it's a coincidence that the heroes in Xbox's Halo and Nintendo's Metroid Prime are both actually heroines? Only a dancing game, a Disney motion-controlled music rhythm title, and an indie game called Fru - which allows players to control a character by making body shapes - appeared to take advantage of the feature.However, Microsoft did announce outside the show that a software update would soon allow developers access to more graphics power when the Kinect was not in use. Sony also released the PSOne, a revised (and cheaper) version of the original PlayStation with a more bubbly design, a white casting and overly friendly logo.
The original Gamecube was purple, and sometimes got dismissed as a kid's lunchbox because of it. With the shift to white for the Wii, coupled with the non-traditional name and simple logo, the design focus seems to be more about innovation and ease of use. Last week my wife and I caught the PS3 ad, and at the close they had the Playstation 3 typography, my wife caught it from a distance, and mistook it for the Spider-Man movie ad. I'm very curious why sony would change so much after investing so much equity in the the old Zekton typeface? It was a brilliant idea, when they created a brand that was easy, and resonated with their audience.
Sony has had more than a few missteps in launching the PS3 ($600 price tag, huge production delays, wild arrogance, "the next generation doesn't start until we say it does," the idea that it is forcing Blu-ray down people's throats, etc) and this has hurt its brand even before actual content was produced.
The xbox was powerful, but was basically known as "the Halo machine." Switching to white and using light as the concept for their branding, as well as strong adverts (01, 02) have softened its image of MICROSOFT AND OUR XBOXXbox 360. Whether or not Sony can maintain their dominance over 3 generations remains to be seen, but as a self-professed Microsoft hater I have to admit that they've been doing a lot of things right. I had a friend who lived in Japan for a few years, I remeber him telling me that they throw out their cellphones once a year, and get a new car every five years, because what they have has just become too "Old". When Xbox came along, they adopted the black power box, but added a glowing green band bisecting the console -- to symbolize an emanating energy source that was greater than the PS2. Apple turned the world on its ear, and with the iPod -- made white the power color, also symbolizing brilliance, simplicity, and freshness. I was just thinking of how Steve Jobs has personally been on the edge of color changes in the electronics industry. Icograda Design Week in Seattle, in conjunction with Team Xbox, is awarding an Xbox 360 to the submission from a registered conference delegate that best captures the conference theme: Defining Design on a Changing Planet.* The winner will also receive a second Xbox 360 to donate to a charity of their choice! Being a kid growing up in the 80's and 90's I was a child of the NES and SNES, but got away from Nintendo after the N64 and that crazy controller. So it's no surprise that the Wii's console design and color has deviated almost completely from everything that Nintendo has done in the past. X-Box uses the "alien" green, and Playstation has moved it's accent color from Blue to Red. The original Xbox color and shape was the same -- and had a para-military influence as well. It also sounds like you have a history of gaming -- so you're not new to the market and don't have any preconceived barriers. The goal of Xbox, Sony, and Nintendo is to broaden the appeal of console gaming as a social activity. They're trying to broaden the spectrum of usage and lose the stigma and stereotype of the typical gaming fanatic.
It's likely that most female users are occasional console gamers in group situations rather than lone gamers on souped-up PCs.
I'm not dissin you guys -- cause you'd kick my ass in Azeroth, Outland, or whatever the name of that geekfest virtual continent in World of Warcraft. No sir, there is still life in the old horse just yet, and it does set to continue for years to come. This may help address complaints that several cross-platform games offer higher resolutions and frame rates on the PS4 than their Xbox equivalents.However, the new ad signals that the US firm intends to keep promoting the Kinect as a feature that distinguishes its machine from its Japanese rival's, even if the price quoted at its end is for the standalone machine.
Other ads introducing the campaign featured a very scary depiction of Rock Paper Scissors and extreme versions of monkey bars and swings. But the pink handheld systems always sell remarkably well, and early prototypes of the Wii promised multiple ipod-esque colors for future models. Sony's playing a strange game connecting the type like that---it's dissolving the brand, and confusing at least one consumer. It's pretty obvious by the curves and crossbars in the face, that it's an novelty decorative face. And they added a nice touch by adding the extention of the "B"'s crossbar, and followed the slash of the "X", just referencing to the old logo a bit, but getting the brand out of the 90's. They just kept adding functionality gimmick after gimmick to try to win the hearts and minds of would be PS2 fanboys. Among the industry folk I socialize with, a lot are put off by how "edgy" Sony is trying to be with their campaign - some say it's a reflection of how comfortable sony has been with the immense success of the PS2.

PR missteps have been few and far between, and public perception of xbox is growing immensely positive as it throws its considerable weight behind good games and Xbox live. This new user base is changing brand positioning for all of the gaming brands, and broadening the development and marketing tactics of third party game software as well. They have always been innovators in game interaction as with the Wiimote and the DS touchscreen.
From what I gathered from the Wii site, the accent color being used there is an aqua or cyan. So yes, white is intended to appeal to an atypical new user -- and in this case, it's primarily women who aren't hardcore gamers.
Microsoft announced that their Xbox 360 console will be introducing interactive ads on TV from this fall onwards as part of a bid to snag more business away from TV networks.
A barrage defined by the two giants’ discreetly changing Jekyll and Hyde personalities. The original PlayStation ruled the late 90s with that light gray clunky box, big power and open buttons and vibrating controllers sitting under TV sets around the world.
In 2005, with a strong following, Xbox introduced a sleek, white version of its console now labeled Xbox 360. The copies I just looked at(don't ask where I got them) say 1993(also MyFonts) and 1994 respectively(MyFonts says '95 for Mata). Meanwhile, Sony has taken a "meh" attitude to 3rd party publishers and developers (some still haven't gotten dev kits to, you know, start making games on), causing some to jump ship.
And Japanese industrial design hasn't been very sexy in the past few years, especially from Sony. So if I were in a store having to decide for myself or for my child, I'm not sure if the color would influence me even at that moment.
Even the original NES console adopted a similar theme - though in black, as well as other varying colors. To date, Toyota, Unilever and Samsung Mobile have signed up with Microsoft’s offering known as NUads.
Console wars are nothing new but it hasn’t been until now that they have gotten, literally, bloody. The shocking black personality was now replaced by a confident, technically advanced simple design. Their TV and print ads feature light settings with jolly flying green game boxes and touting the wireless accessories all floating happily around and above the Land of Xbox. Does it really have something do with the market being 40% women, or is it because the recent iPod trends proved profitable?
When you are in a store (for example, Best Buy) the consoles are put into a plastic case and an alluring flat panel is displaying either a demo or you might even be able to play a game. NUads will be debuting later this fall, and those who watch video on the Xbox 360 via apps from Microsoft partners such as ESPN, TMZ, NBC News and the UFC will be privy to these new ad formats.At first, the NUads will allow users to vote accordingly based on the questions which were asked in the ads.
More than a year behind its promised ship date, the PlayStation 3, finally premiered this November with a black, curvaceous design and a Spidermanesque logo.
They missed out on a great opportunity to innovate (Wiimote), or even let the design create the brand culture (XBox Live, XBox 360). After seeing the new PS3 and the XBox, I would absolutely choose the PS3 with the new Blue-Ray technology. Then in 2001, Microsoft, a company with no legacy or history of major hardware or entertainment development launched the Xbox: A scary, X-marks-the-spot, black console with black controllers, radioactive green accents and a logo that would swallow you whole as soon as you turned your back on it. Worth noting is that Black has been the positioning of choice for Sony and Microsoft when the stakes were higher (and sharper) for each company. And if we're still on the topic of logos, I think Nintendo will forever have that covered, my fav being N64.
In the field of electronic consumer products, this guy seems to know how to zig when others zag.
The rumbling from the confines of the earth of the logo animation in TV advertising made it clear that this was a dangerous instrument of mass entertainment. In 2001, Microsoft was betting $4 Billion on the Xbox and knew that it had to make an impact: It chose Black.
The Xbox shipped with one of the most successful first-person shooters, Halo: Combat Evolved, relying on the success of multi-player violent games like Unreal Tournament played giddily by an army of man-children in offices across the world during the dot-com bubble. In 2006, Sony, who was delivering the PS3 late (and also betting the house in its success) and losing market share to the Xbox, realized that it had to make a statement: It chose Black. In contrast, White has been used by both companies, in intervals, to signal confidence and leadership. Gucci… All competitive brands operating between safe shades of gray with small and gradual changes in tone and volume. Perhaps it’s the inherent competitiveness, kill-or-be-killed state of mind and non-stop evolution of video gaming that is reflected in both manufacturers and buyers that allows such opposite leaps to be taken. With plenty of games in common between the PS2 and the Xbox, it was time for the next move. Unlike carbonated cola drinkers or Mac geeks where switching is rarely an option, gamers fluctuate to where the action is faster, harder and louder making it a no-brainer to switch to the console of the moment or, heck, play all the consoles of the moment further loosening the market and almost restarting the race with every new game, new mod, new console, new accessory. Watching these two brands morph, adapt and evolve (and fight it out!) is as enthralling as seeing two sticks bounce a ball across the screen for the very first time. What’s interesting (to me, at least) is not how fast their processors have become, how much storage capacity they provide, nor how web-connected and wireless they have grown but, rather, how PlayStation and Xbox have Foxtrotted to switch their personalities.

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