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With the explosive popularity of social networking sites such as Facebook and Twitter, some small businesses overlook the marketing potential of well crafted videos via video hosting websites like YouTube and others.
According to the Cisco Visual Networking Index, an ongoing initiative to track and forecast the impact of visual networking applications, by 2017 video will account for 69 percent of all Web traffic.
YouTube’s statistics indicate that each month there are more than 1 billion unique users, and over 6 billion hours of video watched.
Kapost, a comprehensive content marketing management solution tool, providing one-stop access to planned and published content. Trello, a (free alternative) simple, card-based interface allows for collaborative planning and task-division, and its usefulness extends beyond just videos.
According to Michael Stelzner, the founder and CEO of Social Media Examiner, the more subscribers you have on your YouTube channel, the more chances you have of them seeing your video content in their subscription feed.
Stelzner claims YouTube considers your subscriber count as one of the deciding factors to decide whether your content is relevant.
In order to land those 20,000 subscribers, your video content must be of the highest value possible. One of the easiest ways to get more views on your videos is to have an appealing thumbnail image.

For branding purposes, have your company logo displayed prominently somewhere on the screen. Please enter at least one email addressYou are trying to send out more invites than you have remaining.
Because when it comes to promoting a small business, every possible tool should be used to gain exposure and expand your reach — and videos are a great way to expand your reach since people can now consume video on their smartphones. And the majority of that traffic will come from non-PC devices, including tenfold increases in smartphone and tablet usage. If there are two videos on the same topic, and you have 20,000 YouTube subscribers in contrast to another person who has only 200 subscribers, your chance of getting ranked in the YouTube search engine is much higher.
Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. At the moment they include free shipping and from what I can tell when comparing prices with other online merchants, Amazon do currently have the best deal especially with the free shipping option. Establish a catalog of this content when launching a brand video presence (or add a batch of it now if you’re updating your strategy). And although Chitwood believes longer videos are becoming an ever-more integral part of content marketing strategy, it’s best to to keep video content as compact as possible, because no matter how good your content is, it won’t matter if you lose your viewer’s attention.

This will increase the amount of time people spend on your website and help grow a captive audience. If your video is ranked #3 for your prospective keyword, yet everyone is choosing to click on YOUR thumbnail over #1 and #2?s thumbnail, chances are YouTube will bump you up in the rankings.
Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. And remember Google owns YouTube, so there’s a story connection between video and searching.

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