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Sketchnote Army is dedicated to finding and showcasing sketchnotes and sketchnoters from around the world. Mike Rohde, creator: Designer, author of The Sketchnote Handbook & Workbook, and illustrator, living in Wisconsin. Loving this bold red and black sketchnote captured at Eurosonic Noorderslag by Erik van der Pluijm, creative director for Business Models, Inc.
In our last post, we began our discussion on how to create your small business YouTube channel. While you are on your channel page, go to the square in the upper left with the head in two shades of blue. If you are looking to create a small business YouTube channel for the computer (and you should be), then the IMPORTANT part of the image should be 1280 x 350.
Finally on this topic, we’ve created a template that you can use to design your banner for your small business YouTube channel. Just below and to the right of your channel banner (and to the far right from your channel name) you’ll roll over the pencil icon to allow you to edit and add details. Ten years have passed since YouTube officially launched, ushering in the age where anyone with a camera could post videos to their own personal channel. Smosh now has more than 20 million subscribers, and their first feature-length film will premiere in July.
When Freddie Wong started his YouTube channel in 2006, he focused on making short action films with a dose of comedy.
Phan now has more than 7.7 million subscribers, her own makeup line, a book, and a lifestyle network called Icon. She now has more than 2.27 million subscribers, and her videos have been viewed 369 million times.
Soon after launching his channel in 2006, Ryan Higa became one of YouTube’s first huge stars. Ryan still posts several comedy videos a week, and he has more than 14.6 million subscribers. Nearly 10 years later, Grace has her own show on E!, and her memoir topped The New York Times’ best-sellers list in October 2014. Comedy duo Nice Peter (Peter Shukoff) and EpicLloyd (Lloyd Ahlquist) started Epic Rap Battles in 2006. With more than 12.25 million subscribers, Epic Rap Battles is still incredibly popular today. In the 10 years since, he’s released three full-length albums, and his songs have appeared on NBC, FOX, E!, and MTV. Wojcicki, who's been called the "most important Googler you've never heard of," has a big job ahead of her.
Fun fact: Panchapakesan received the corporate "bridge builder" award from former President Bill Clinton while he chaired the American India Foundation in 2006.
Fun fact: Manber can play a lot of musical instruments, including clarinet, harmonica, saxophone, and guitar. Previously: He was the Head of UX for Googlea€™s Social product area where he led products like Google+, Hangouts, and photos.
Fun fact: When not taking care of his two young children, Gilbert is teaching himself how to skateboard.
Nishi says the YouTube team has done enough hiring that it's now expanding its headquarters to another building across the street. Why are you asking me for personal information?We collect personal information including your contact and demographic information for the purposes of identification, account administration and display of personalised content and advertising. Any discussion of Bethany Mota, 18, social media goddess and ascendant fashion icon, needs to begin with her metrics.
Mota, who graduated from high school last year and still lives with her parents in a quiet northern California city they’d prefer remain confidential, is a haul video superstar. Subjected to this Warholian monologue over lunch, most of us would probably ask for the check.


While YouTube has been a launchpad for celebrities in the past (for instance, Justin Bieber), the Mota deal is perhaps the highest profile alliance to date between a public company and a celebrity whose exposure is almost completely limited to social media. If successful, the Aéro deal could pave the way for other social media stars to cash in on their notoriety without the institutional filter still imposed by the mainstream media. I arrange to meet Mota at the Westfield, a mall in San Francisco, on the Friday after Christmas. Following these brief encounters, some of Mota’s throng are too dazed even to check their phones. As Mota tells it, she discovered the YouTube’s beauty community after a friend started bullying her online. Some teens in her position would be embarrassing themselves on TMZ, but Mota still describes herself as a homebody. Eventually we find a coffee shop under the mall’s large dome, where Tony buys a slushy orange drink for Bethany and a coffee for me. While her unscripted videos project energy and spontaneity, in conversation she is calm and measured.
Of course, there are plenty of bullies on the Internet, too, and Mota has had to contend with her share of free-floating anonymous bile.
In a video this holiday season she offered up three prize packages, including a MacBook Pro with a Marc Jacobs case, an Alexander Wang purse that retails for about $US900 and hundreds of dollars in gift certificates. She says that it’s a rare event when she features a product that she received for free, and in those cases she adds a text disclaimer to the video.
While Mota has done a few small partnerships in the past, including with Forever 21 and JC Penney, she now plans to focus on deals that she thinks have long-term potential.
Aéropostale reached out to Mota last year, after her videos caught the attention of its social media and client services teams.
The partnership does not restrict Mota’s social media activity or prevent her from endorsing other brands in her videos.
After Bethany drains her slushy, I suggest we head back to the Aéropostale to take a closer look at her collection. We picked a few of our favorite YouTubers and found the videos that skyrocketed them to success.
We did the math and found YouTube's 20 biggest independent stars based on total all-time views. They also use this header for your Google+ account, which we will talk about in a later blog post about search engine work. By following the guidelines, you’ll be able to create one that you can use for the various formats.
Devoted fans donated more than $900,000 to a Kickstarter campaign that funded the most recent season. One tutorial, where she shows how she uses makeup to transform herself into a Barbie, has more than 61 million views. A self-professed techie, her first viral hit was a video of her going through and commenting on her 300-page phone bill. The duo even appeared in official YouTube ads on billboards, buses, and trains in big cities across the US. His videos about coming out have inspired a younger generation of YouTubers, including beauty and fashion guru Ingrid Nilsen.
Part of that is finding ways for YouTube to further promote its home-grown stars a€”A like Bethany Mota, the Epic Rap Battles duo, and 8-year-old Evan a€” to attract more high-quality, deep-pocketed advertisers to the service. He's also a jet-setter, and has traveled around the world enough that he's gone the equivalent of going to the moon (238,000 miles). There are Bethany Mota sweaters, Bethany Mota skirts and even a Bethany Mota sequined bustier. Mota, wearing a dark pink skater skirt, wedges that playfully riff on work boots, and a backless sweater from her collection, receives everyone with hugs, smiling for their selfies (or more accurately, usies) and signing autographs. As her viewership numbers grew, reading the comments on her videos and tweeting with her fans became a dependable pick-me-up.


Her shopping hauls remain her primary focus, but she has created videos on DIY crafts, hair and make-up tutorials and interior decoration.
On camera, she barely touches on school, work, friends or any of the other things that probably still preoccupy recent high school grads.
He enthuses about many aspects of his daughter’s improbable rise, from what a great role model she is to the shrimp he ate in Singapore when Bethany had an appearance there. Homeschooled throughout high school and during much of her childhood, she has little to say about her friends or how they perceive her Internet celebrity. Mota is such a natural marketer, goes the implication, that she doesn’t need to be paid to stump for corporate America.
When Christine Miller, an Aéropostale executive, first spoke to Stubblefield about a collaboration, he told her that Mota wanted her own fashion line but that he knew that inking such a deal would require a gradual courtship. And in late August Bethany appeared at the Aéro store in Times Square, drawing 1,500 fans. While licensing arrangements vary in structure, Aviva Rosenthal, a partner at Los Angeles-based Act III Licensing said one common approach would include an advance and a guaranteed payout, with the licensee collecting 10 per cent on the goods’ wholesale value or about 6 per cent of retail.
One other exception: The Internet meme Grumpy Cat, who reportedly has movie and book deals and a beverage line in the works. The company just bought youtube.xxx, reports Fusible, a blog that tracks domain name purchases. This handy indicator lets you know if you’ve missed anything, but it does not drill down completely to every possible area you want filled in. As of this writing, upwards of 2.2 million souls follow her on Instagram, more than Vogue, Elle, Marie Claire, Glamour and Cosmopolitan combined. Haul stars like Mota have tapped into a market, and increasingly, established fashion brands are taking notice.
But Mota had tweeted to her million odd followers that she’d be making an appearance, and I arrive to find her surrounded by several dozen girls.
After meeting her idol, the nervous young woman prances in place and graciously thanks Mota’s father for having given the world his daughter. In 2010, she launched a second YouTube channel, Bethanyslife, which is supposed to be more personal. Tony, who is dressed in a grey sweater and faded jeans, says he works in dairy service and now helps to manage Bethany’s career. She doesn’t know if the bully who catalyzed her career is aware of her success, but she wishes her well. Surely one great delights of starring in shopping videos is all the free swag that arrives, unbidden, on one’s doorstep. Conrad, 27, who happens to be another client of Stubblefield’s, has also published several bestselling young-adult novels about being a young and famous reality TV star in Los Angeles, and she now has an online lifestyle portal. It is much easier to re-tell the story using sketchnotes than it would be using written notes, as the images help you to remember what has been said.
However, YouTube is trying to use a single image to work on devices of different sizes – a very bad idea in our opinion.
In one recent video that has racked up more than 600,000 views, Mota shows off a series of blouses, hair accessories, and beauty products, as well as a sunflower dress. Asked whether his daughter’s fame has turned into a paying gig for him, he politely declines to comment.
For example, if you upload to their recommended specs you’ll see the 2560 x 1440 image will fill the screen for looking at your channel on a television, NOT a computer screen. Mota declined to comment on her earnings, but estimates by several sources familiar with YouTube advertising suggest that she’s easily pulling down $US40,000 a month from her videos alone.
By her third appearance, outside Chicago, the principals were drawing up plans for a licensing deal.



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