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YouTube, a video-sharing site that has four billion views on average everyday, has undoubtedly become our default source for all our entertainment and education needs.
Countless people around the world have posted a variety of content online, but not all of them are aware that they have violated the copyright law. Therefore, we need to consider the hard work of the producers of copyrighted content and allow them to reap what they sow.
Furthermore, to recoup copyright losses from individual users and dispel contention with production companies, YouTube adopts a system called “Content ID” which scans over 250 years of video everyday (Wow!). I’m sure that all of us have heard of this phrase, “honesty is the best policy” – it applies to marketing strategies as well. Predictably, Digby received a lot of backlash and distrust was created between the viewers and the YouTube sensation, and it would take some time to regain her reputation as a result.
Likewise, this case study also illustrates the two ethical principles: truth and disclosure. To analyse the motivations of producing Chupa Chups’ viral video in greater detail, Black and Roberts (2011, p.222) recommend Bok’s three-step Justification Model for those who are tempted to lie. Yes, Chupa Chups had many options of resolving it this dilemma, such as displaying its logo in the video or placing a disclaimer at the front. There is no moral reason to excuse the lie because the company is deceiving viewers for its own profits by attempting to increase sales through boosting brand awareness generated by the viral video.
A public of reasonable person may most likely say that it is unethical, as audience will expect videos to be authentic and Chupa Chups, the leading manufacturer of lollipops in our opinion, should not betray this expectation. Having failed the first 2 criteria of Bok’s Justification Model, the motivations and appeal for justification has already been denied for Chupa Chups’ marketing stunt to attract attention from the YouTube community. Unlike the previous ethical issue on copyright violation, although there may be no law or terms of use in YouTube regarding stealth marketing, professional communicators are expected to uphold truth and accuracy in their advertisements to sustain brand loyalty. According to Frank Deaver (1990), truth and deceit is classified on a continuum, turning a ‘black and white’ issue of honesty into several shades of grey (see image below). A largely publicized and well-documented case that comes to mind is the internationally renowned marriage celebration of Kim Kardashian and Kris Humphries and their equally renowned separation seventy-two days later.
The event definitely didn’t maintain any social harmony so the noble lie by the elite (Kardashian family) must have been motivated by another agenda?
This obviously, was to increase publicity for their reality show and grab the audience’s attention – a hefty surplus from the televised event was just an added bonus. The charming Kardashian family is not the only public exhibition of entertainment sliding its way down the ‘truth continuum’. A haunting idea is that we, the consumers who are fed this daily mix of black truths, white lies and grey tales, are becoming more familiar and comfortable with the regularity of misguided truths. However if we are watching a news program, we have the expectation that the news presenters are going to deliver news in a truthful, unbiased and professional way.
Yet if we were watching an advertisement, we also expect that we are truthfully informed about the product or service. Something else to consider is that roughly 40% of the revenue for entertainment comes from advertisements.
Videos like ‘Popcorn with Cell Phones’, a video that claimed electromagnetic energy from three cellphones could literally work to pop corn kernels, became viral in week. The entire concept of reality television shows in today’s society is an incredibly sensitive topic. Voluntary disclosure statements could help reduce ethical concerns by openly disclosing any untruthfulness. Perhaps a solution could be to just have an easy to access location to store information such as disclosures, in something like an online database. Borden & Good (2010) present the view that just over a decade ago, it was easier to distinguish between news programs and entertainment programs in the media.
These shows have proved as a huge success, and advocates say it’s because they can personally connect with viewers through T.V. So where do we draw the line between adding entertainment value to a news story and reporting a completely fabricated news story for ratings?
We believe this is mainly down to the deontology or “duty based ethics” of media professionals. As a group we agree that it is not unethical to include entertainment elements in the production of media where appropriate. King and Elliott (2010) argue that nowadays, news, promotion and entertainment are blended together into infotainment where it is hard for the audience to distinguish between fact and fiction. But think of new media forms, such as platforms like YouTube where people, as opposed to television, have the freedom to publish videos themselves of whatever they want.
To solve the ethical dilemma, King and Elliott propose a voluntary disclosure system to assist storytellers and audiences to distinguish fantasy from reality in this infotainment age.
In 2004 a reporter for USA Today was found guilty of fabricating news stories, some of which were nominated for Pulitzer Prizes. The ethics of Jack Kelley’s case becomes questionable as audiences were making judgements about the world and those involved in Kelley’s stories that were fictitious. Black and Roberts write that truth is one of the most important values in the media ethics environment (2011).
The internal factors of this case involve a focus on self-values such as reputation and personal benefit. The Readers of USA Today: As a journalist Kelley had the ethical obligation to provide truthful stories to readers. USA Today (writers and editors): The media group could potential lose credibility and readers, causing financial damage. The people involved in Kelley’s fabricated stories: In some stories he used photographs or names of real people.
Kelley could have followed The Society of Professional Journalists’ Principles, or more simply common sense and decency. Can the Public Relations Society of America model be applied to determine whether or not Kelley was ethically justified or can it only be determined by human perspective?
In a world viewed through rose-tinted glasses, one would advocate that they have the choice to engage in factual vs. Today, in this half physical, half virtual world that we live in, it is hard to ignore the growing platforms for entertainment that surround us.
In particular, it is of growing concern, whether reality TV shows, should really be labelled reality at all. It is hard to ignore the ethical concerns that this raises and the harm that audiences may be exposed to. Although the entertainment industry faces an obvious conundrum, their fabrications have been defended.
It unfortunately appears, that society has reached a point where our authentic stories and events do not cut it. Reality TV as a genre is a fairly new phenomenon that started in the mid 1990s and has since exploded into the giant of TV ratings that it is today. The fact is, in today’s entertainment driven television market, plain old reality just doesn’t cut it and the executives and producers of so-called “reality” shows are often manufacturing drama and conflict to attract viewers.
While it is essentially deception, most producers and writers responsible for these shows would not call them outright lies, and they often use the tag “entertainment” to excuse what they’re doing.
1)   Are there alternative forms or action that will resolve the difficulty without the lie?
2)   What might be the moral reasons brought forward to excuse the lie, and what reasons can be raised as counter-arguments?
AGAINST: The ‘harm’ principle – how the lie can impact audiences by deliberately misleading or confusing them.
3)   As a test of the first two steps, what would a public of reasonable persons say about such lies?
Most TV shows, when publicly exposed for their scripted programming, are criticized and denounced. On the other hand, there are spokespersons such as Beasley, plus sized models, celebrities who speak out about a healthy body image (Kate Winslet), positive TV shows and magazines that advocate a healthy lifestyle and other personalities and public figures that resist the media’s influence. Our blog only focuses on our opinions and our understanding of the case but was there anything different that you gathered from it? We felt really connected to this part of the chapter because we have grown up in a society where we feel that body image has played a bigger part in our lives than in any other generation.
The author claims that this is a result of a failing of the media to uphold their responsibility to viewers. Beasley takes a deontological approach to the debate, media creators and producers should make their decisions based on their duty to their viewers, regardless of the results  or possible outcomes of their decision. Beasley advocates for Immanuel Kant’s position, locating the moral force in the act of decision making – ethical decisions should be made because it’s the right thing to do, not because they will benefit financially. Furthermore, is it really possible for the media to produce shows that protect the viewer, and still make a profit? The TV show, How to Look Good Naked depicts real women and men making positive comments about other people in the show, and teaching them to accept and even appreciate their bodies. Beasley comes across as quite partial, holding the media in its entirety –with only “a few notable exceptions” –accountable for unethically and lucratively establishing and perpetuating unrealistic representations of ‘the ideal body image.’ And, whilst we were all able to identify with this notion of the media abusing its power (albeit on varying levels), it was still hard to ignore those instances where media outlets had been (or attempted to be) ethically responsible.
Indeed the media is made up of a plethora of different outlets that all have their own imperatives and “ways of doing it” –some ethically and others quite the blatant opposite. The YouTube network ran a promotional deal with their clients wherein Machinima would pay cash bonuses for them to include Xbox One games in their videos.
A California-based online entertainment network has agreed to settle Federal Trade Commission charges that it engaged in deceptive advertising by paying “influencers” to post YouTube videos endorsing Microsoft’s Xbox One system and several games.
Under the proposed settlement, Machinima is prohibited from similar deceptive conduct in the future, and the company is required to ensure its influencers clearly disclose when they have been compensated in exchange for their endorsements.
Two to three talking points detailing what features you’re looking forward to in the Xbox One. Video showcases Microsoft in positive lightRespondent provided separately the talking points to be covered in each video. FTC staff also has sent a letter to Microsoft and Starcom closing its investigation into the two companies in this case. And no one even had to go on Twitter and yell at “SJWs” to get things set right! She also states that the last two principles are interrelated as failure to disclose is a lie of omission. Chapin (2010, p.214) claims, “to cultivate a rich marketplace of ideas, speakers must have the right to free expression and listeners must have the right to receive information needed for decision-making”, which means that YouTube helps to “equalise access”. This has resulted in many lawsuits against those who have uploaded copyrighted material to claim the financial losses from their products.
Besides committing copyright violations by covering famous songs, Marie Digby also broke Fitzpatrick’s principles of truth and disclosure. As Chapin (2010) points out that users might like the video and spread to others, the audience would inevitably still feel deceived and betrayed.


Are there any alternative forms of action that will resolve the difficulty (dilemma) without the use of a lie? As a test of these 2 steps, what would be a public of reasonable persons say about such lies? Ethically responsible companies should avoid deception in any manner that is misleading or brings harm to consumers – psychologically and physically.
Therefore, both YouTubers AND viewers have a basic social and ethical responsibility to be educated about the copyright laws, and remain truthful to themselves to uphold the principles of truth and disclosure. Is honesty the best policy, or is lying justifiable in stealth marketing because it is for your own entertainment purposes? If you are interested to know more about how to broadcast yourself ethically on YouTube, we welcome you to join us in our discussion during the T4 tutorial slot! Advancing technology now allows us access to entertainment, news, upcoming trends, events and products, at the click of a button. However, when competing in a market where maintaining an audience’s attention is of high priority, more communicators and entertainers are likely to test the threshold of truth and deceit, especially when stepping into the realm of reality television. It isn’t until we begin to properly engage with society that we witness the backfire of blatant honesty or the possibility of a simple white lie. Good and Barden discuss a variety of examples in their case study of Tall Tales, ranging from the YouTube sensation LonelyGirl15 to the evolution of biographical fiction. Could such a loose sense of ethics fed by a questionable entertainment industry, loosen the ethics of a whole society?
With the outcome now being ever more traceable to one individual or one group of professional communicators the stakes have become even higher. If we are watching a film for example we expect that there could be (or rather it is quite likely there is) some fabrication involved. We expect that they will be completely truthful and failure to do so could result in negative consequences. Which of course means that it is in the interests of the advertisers that the media communication (whether that’s radio, tv, film etc) gets as much attention as possible, adding a significant amount of pressure to get noticed. However it didn’t take long for this video be outed as fake and not to mention found that the video was commissioned by the a bluetooth headset retailer known as Cardo Systems (Moore, 2008). For example the use of symbols at the beginning of a TV program might be used to disclose that there is some sort of creative fabrication involved. This location would be the place that people could find any voluntary disclosures and perhaps other general information.
Now, these two programs have mixed their prominent characteristics to form a profit-boosting, entertainment extravaganza news piece that guarantees the attention of the general public – introducing infotainment, sportainment and docudramas just to name a few! 104).” For most people, our time and money is limited on what we can spend on this infotainment. Haven’t we all enjoyed sitting in front of the TV after a long day of uni or work, watching all these people sweat on The Biggest Loser, have a far too perfect date on The Bachelor or people getting their house renovated ending up with this beautiful interior design on The Block simply because we were after something that would entertain us after the long day? Back in the day journalists and advertisers were expected report the facts, while authors of novels for instance had free rein to let their imaginations go wild. Rupert Thompson, director and producer who includes “Big Brother” and “Fear Factor” among his credits, who said: “Certainly, reality TV is a very manipulated format where the basis of it is that real people are put into unreal situations to create a story, as soon as they get into an unreal situation, one could argue that it’s scripted, because the situation is created by the producers.
They suggest an ethical system in the form of symbols that a storyteller would have to place on their work. We think that there are both types of audiences out there: some people demand credibility and would use the disclosure system while others just want to be entertained.
The reporter, Jack Kelley, is a prime example of audiences expecting to consume factual information and instead read fiction.
Using the Public Relations Society of America’s model we will discuss Jack Kelley’s case by applying the model and determining the ethical justifications Kelley might have considered when making the decisions he did, as well as discussing the impacts of unethical journalistic deception.
By fabricating stories and creating false witnesses Kelley used journalistic deception to intentionally mislead audiences.
As a result of the fabricated stories, Kelley developed a reputation as a bad journalist tarnishing his professional career.
King and Elliott (2010) write that journalists share a common role of storytelling and influence among their audiences.
Many of his stories reinforced divisive ethnic stereotyping which would have reinforced negative images audiences might have had towards those ethnic groups. How many of us have been telling a story, and although we won’t like to admit it, tweaked the truth just a fraction, to make that story a little bit better? Industry analysts are quick to dismiss ethical concerns developed by these deceptions and rather focus on the entertainment and marketing value.
Shows like Survivor, Big Brother, The Bachelor, American Idol, MasterChef, The Amazing Race and America’s Next Top Model take up a significant portion of airtime these days. Do we need some new system of labelling and clarification going forward, to ensure viewers of such shows have realistic expectations?
Do you think it’s the responsibility of the programmers to not deliberately mislead or lie to their viewers? In the article, “Weight Watching: The Ethics of Commodifying Appearance Through Profit,” by Berrin A. As mentioned previously, Beasley’s piece encourages us to ask: is it ethical for the media to exploit our physical insecurities in the pursuit of profit?
Within the text the informal codes that seem to be followed relate to Kant’s theories about media ethical responsibilities. Two major stakeholders in this issue are consumers and the media, in particular: magazines, television, print and digital advertising.
As a group we agreed that this step is identifying the values we wouldn’t want to sacrifice for this ideal image.
Questions 1-5 have helped us to succinctly analyse the piece using the principles that have been covered in the last couple of weeks, allowing us to come to draw our own conclusions on the issue.
With the assistance of media such as airbrushed, beautiful celebrities on glossy magazine covers and advertisements, women and men living in the 20th century seem to have more of a concern with body image rather than being concerned about more important things happening around them such as global issues. He says that the media commodifies appearance, using perfect (edited) celebrity images to sell their programs, products and services.
Even if media producers do not intend to distort reality, they need to consider their ethical responsibility to protect consumers from harm. Producers should make every effort to give a realistic representation of human bodies in their programs, and not shame differing types.
The Oxford Dictionary defines ethics as “moral principles that govern a person’s behaviour or the conducting of an activity”. Can media managers truly uphold ethical principles and still make the kind of profit and media empire that is possible with highly engaging body-image transformation shows, such as ‘The Biggest Loser’?
With so many differing perspectives on what is respectful and what is not, who is to decide where respect ends and disrespect begins? We considered what stood out to us in the chapter from an ethical perspective and what irked us in terms of broader social truths. The ethical conduct of the mass media including individual advertisers, tabloids, television shows and other mediums, is multifaceted and cannot be condemned as a whole, but more fairly on a case-by-case basis. The contrasting images below are a pertinent example of how different publications treat the same newsworthy event. And we all see many marketers, reaching for success, using them in a variety of ways – very few of which work! What are the MLM Recruiting Christmas Blues?  Well, have you heard how “hard” it is to build your business around the Holidays?
I wanted to address this today – when should you quit your job and go full time in your MLM? I have a few Youtube channels, not too many but a few, and I recently found myself needing another for a little project I’m planning. The influencers paid by Machinima, Inc., failed to adequately disclose that they were being paid for their seemingly objective opinions, the FTC charged. According to the letter, while Microsoft and Starcom both were responsible for the influencers’ failure to disclose their material connection to the companies, Commission staff considered the fact that these appeared to be isolated incidents that occurred in spite of, and not in the absence of, policies and procedures designed to prevent such lapses. It allows ordinary people to have a fair competition with other famous performers by uploading it on the same platform. Jaivin poses a reasonable stance that indicates technology aids in the theft of intellectual property. YouTube has partnered with more than 4000 companies, including major US network broadcasters and record labels, and it has managed to generate hundreds of millions of dollars for partners from over 200 million videos (YouTube, 2013).
If you have not heard about her, here’s the backstory to the controversy that took place in 2007. Not only do individuals need to practise truth and disclosure, they apply to media companies too. Viral marketing is a technique that utilises social networking platforms for all sorts of advertising purposes – from enhancing brand awareness to stimulating product sales. With “a new site emerging on the World Wide Web every minute” (Black and Roberts, 2011, p103), the fight for consumer attention has seemingly become a one-way trek down Struggle Street.
Can fooling over $10 million worth of sponsors (who were the ones that actually paid for the whole wedding), mocking sacred and traditional vows of unity and fooling an international audience, be justified by the (reported by Forbes) $2.5 million plus royalties and increased viewing rate? And what about those people who become the hands behind the wheel; the professional communicators representing large companies, with a large resource of power and influence? It is important for future communicators to remember that the final, ethical decision will often be the defining point for how they work as professionals and who they are as people.
This could be done to aid in the delivery of the story, make it more entertaining or even could just come down to production limitations.
Once again though, if they are caught making statements that are completely untrue they may also have to deal with negative consequences.
However the problem with symbols is it may remove the media consumer from the illusion that the media presenter is trying to create and in turn the purpose of the media may be lost in the process as well as some of the overall enjoyment. So that if someone were interested and felt strongly that they had to know whether something has been fabricated, there is a standard place to look for that information.
On the opposite side critics claim that it is the ‘dumbing down’ of journalism, with the quality of information being sacrificed to include more entertaining factors to grab ratings. However in recent years a competition for attention has arisen as consumers today want to be entertained as much as possible and have the luxury of choice when choosing their media. Consider the LonelyGirl15 example from the case study; she was a nineteen year old actress who was hired to play a sixteen year old vlogger whose videos managed to reach hundreds and thousand of viewers. These symbols would for example help the audience, among other things, to find out whether or not a story contains product placements for advertising or was promotionally funded.
King and Elliott write that the ethical concern in these scenarios lies in “cases where audiences are unable to discern fact from fiction,” (2010). According to Black and Roberts (2011), journalists should be honest, fair and courageous in gathering, reporting and interpreting information.
The stories Kelley fabricated, such as the drowning of a Cuban refugee and a teenage Pakistani terrorist, influenced the perspectives of audiences on matters such as terrorism and immigration.


The reality is, that the line between the two is becoming fuzzier, and audiences cannot guarantee they know what their in for. It’s not directly going to affect anyone if you say you found a $20 note on the road instead of the actual $5 you picked up. The difficulty for both content creators and audiences to distinguish between news, entertainment and advertising is increasing. But the appeal of it is no new thing – “Reality-based entertainment is as old as human society itself and runs the gamut from “people watching” to the Roman circus” (Andrejevic, 2004).
Beasley, Beasley correlates the media’s representation of an “ideal female form” to the dissatisfaction so many of us have toward our physical self. By extension, Beasley also explores how weight has become more than a simple physical aspect. Whilst analysing the issue, the media corporations that profit on selling a distorted sense of appearance win and the consumers lose.
Understandably, one would not want to sacrifice happiness or your health in order to simply fit into the media’s idea of what we should look like. All group members agreed that we could draw from personal experiences when it comes to ‘buying in to” the media’s schemes. Do you believe the media should be held accountable for the increase of dissatisfaction with our body image? The outcome of this is that ‘weight’ has become a morality issue: being thin is portrayed as ‘normal’ and inherently ‘good’, while being overweight implies viewers that a person is lazy or lacks self-control. In saying that, Beasley raises a very debatable point about ethics from the media’s point of view. While on a personal level, a Kantian ethical approach is a much-needed start, perhaps there is a lot more to do in the area of ethical media production. Unfortunately, no!  It doesn’t always work out that way, as there are many things in your life that will be shoehorning in for your attention and distracting you.
That people are distracted and busy and focusing on travel and decorating and shopping and not willing to entertain your opportunity?
When I saw another Top-Earner talking about their personal development they’d been working on, and that little light came on in my brain. The companies also quickly required Machinima to remedy the situation after they learned that Machinima was paying influencers without making the necessary disclosures. It represents a network of musicians that earns revenue from uploading cover versions of popular songs, such as Tyler Ward’s acoustic cover of Taylor Swift’s “I Knew You Were Trouble”. Inundated with amateur contributions, when we watch YouTube videos, those that seem extraordinary and outstanding from the rest may capture our attention. The attention economy (coined by economist Micheal Goldhaber) highlights the scarcity of this commodity and its heightened value in this evolving media arena. A myth or untruth told by a member of the elite to maintain social harmony or advance an agenda (Wikipedia, 2013). Well, people didn’t seem to feel that deceived and were happy to accept it as a hoax (Moore, 2008). However we do feel that the line is crossed when in the process of “fluffing” up, or adding entertainment value to a story, the truth is neglected. Certainly some characters will be shown in a negative light but we believe that the characters are aware that hours and hours of material is filmed and that editors will cut it together in a way that will make the show more interesting and entertaining. When watching reality TV we think that people know that it is made by producers for entertainment purposes but when watching a YouTube video of a 16 years old girl, we argue that you would normally believe it was actually filmed by this girl and not a faked identity made up by producers. Although this disclosure system would be voluntary, King and Elliott argue that repeated use would result in the audience expecting these symbols to be used by storytellers in the future. The nature of Kelley’s fabricated stories demonstrate he was informing audiences of his views on immigration, terrorism, and foreign politics through fictionalised accounts presented as fact. As reality shows are of the many, are you ever found questioning the ‘unscripted’ however strikingly unrealistic scenarios in ‘keeping up with the’ or ‘day in the life of’ whoevers?
However, end-based arguments and utter dismissal of audience’s interests is not an ethical justification for deception. Today Audiences have become bored with predictable products and stories and are therefore willing to tolerate fabrications if it in turn, creates an entertaining experience. The difference these days that is “reality” is perceived through the medium of a television, not first-hand like in the amphitheatres of the Roman empire. Wild, featuring ex-SAS soldier Bear Grylls, whose viewers want to watch him “survive” in a hostile environment, supposedly on his own. Beasley argues that it is unethical to use the media to convince Americans that their appearance is unacceptable.
A startling fact was that 33% of American females were willing to take up smoking to lose weight.
Acknowledging this helped us to better understand the context of the piece. One member agreed strongly with Beasley’s argument due to the statistics she uses, as well as personal experiences. He says, “we expect or at least we should expect, people who work in such social organizations as the media to behave ethically.” When going by the definition of ethics, who is to say that the media aren’t being ethical? Star Magazine prioritises reality television personality Kim Kardashian’s body after birth on the front page and treats Kate Middleton’s pregnancy as a ‘royal scandal’ sub-story on the right-hand panel because of the accompanying image, presumably leaked from an intimate photo shoot. Listeners may also prefer the cover songs done by amateur artists to the original versions.
Fullscreen’s offences include the absence of proper licensing for the songs, and they did not pay publishers and songwriters the royalties earned from advertising revenue.
This reveals that her record label carefully crafted her to feign amateur status as a means to promote her career. The pressure for media professionals to maintain that ‘X factor’ has led some to blur the lines between fact and fiction. The consequence of doing otherwise would result in the depreciation of their customers and reputation. King and Elliott contend that therefore today’s media faces greater pressure to be entertaining than to be honest and accurate.
We also believe that the educated audience of reality TV is able to understand that these shows are spiced up with a hint of drama.
We find this more unethical than reality shows where sequences of interactions between real people are cut together to make it more entertaining.
In addition to this, Kelley hired at least three people to deceive USA Today’s fact-checkers when he was being investigated. Kelley’s decision to fabricate stories comes from what King and Elliott (2010) describe as pressure on the media to capture public attention and to be entertaining instead of honest and accurate. From jumping on your Facebook in the morning, to trawling through your Instagram at lunch, to flicking on the telly in the evenings, someone, somewhere, is attempting to capture your attention, and entertain you. But how would you feel if you were the victim on the receiving end of that story at a larger scale?
The hit show was plagued with controversy in 2008 when it was revealed that during filming some of the nights he was supposedly slumming it in the wild he was actually staying in a motel with his camera crew. This is because commonly accepted ethical principle states that every person, regardless of his or her physical characteristics, is entitled to respect and to being treated as something more than a means to a profitable end (Beasley, 2010). The ‘ideal female form’ is defined as a woman that weighs 117 pounds and is 5 foot 11 inches tall. Although Beasley criticises the media for its negative effects on body image, she does look at a few positive cases. It is concerning to see that people would risk the possibility of major health issues such as cancer, in order to simply be thinner. If the media believe that they are being moral and ethical about their publications, who are we to argue?
Whereas, the Daily Mirror presents the news in it’s own souvenir edition with a photograph of the happy couple conveying more wholesome values.
Although YouTube normally uses a tool to track copyrighted violations in videos, it leaves the responsibility of issues regarding licensing and royalties to major companies, such as Fullscreen.
For example in reality TV, producers and editors splice and string sequences that can escalate an insignificant issue into a full blown cat fight. We personally don’t necessarily would say that it is unethical and that we feel betrayed by these shows. The professional communicators of the world achieve this by presenting jaw-dropping, cold, hard facts to you. In the media today, what we are seeing is extravagant fabrications to make for good entertainment at the price of our audience’s ignorance.
These measurements indicate a woman who is taller than 95 per cent of all American women and unhealthily thin for her height (Beasley, 2010).
From this, it was easy to acknowledge how this influenced her to buy specific products that promise to help improve your image.
Hence, the unethical ignorance to copyright infringement has caused many companies to be in trouble with the law. In Australian television, the past decade has seen the introduction of numerous shows such as ‘The Project’ and ‘Sunrise’ that present a version of the news with an added entertainment factor. As King and Elliot mention the public is willing to tolerate falsehood as long as they are entertained. On the flip side, you might enjoy indulging in a fictional story to help you detach from your own reality. With the average American woman weighing 140 pounds and measuring 4 foot 4 inches tall, Beasley claims that since they do not represent the ‘ideal female form,’ they are perceived as less desirable than those who do.
Another member began by doubting the writer due to her apparent ‘bias’ toward the negative aspects. Whatever you’re after, the entertainment industry will provide you with it, promising little to no dull moments. The fact that Americans spend $40 billion on dieting products annually reinforces Beasley’s argument that the media portrays these ‘ideals’ purely to obtain a profit.
By the looks of it, the media are succeeding, creating profound social effects leading to prejudice and bias against those who do not fit into this apparent ‘norm’. Instead of viewing some of these example programs as negative, it was seen as a chance to empower oneself to take charge of your life and health. The abundance of information calls for quality over quantity, and thus the pressure for the professional communicators to provide the goods increases. After reading the piece it became a lot more understandable and easier to acknowledge where Beasley was coming from.
Our last member felt conflicted, as although she agreed with certain aspects of the piece, there were others that she did not.



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