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Video platform ranks its top ads for the month and leading creative and media agencies so far this year. YouTube released its top ten video ads from last month today, along with its midyear ranking of the top creative and media agencies with ads on the site. In addition to ranking its top ads, YouTube also awarded Gold, Silver and Bronze status to the creative and media agencies that have scored the most ads on the site between January and July of this year. With 12 ad placements for brands like Old Spice, Coca-Cola and Nike, Wieden + Kennedy won the Gold as the top performing creative agency on YouTube so far this year. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. More marketers are recognizing YouTube’s marketing power – not just as a channel to upload videos, but also as an extension to marketing strategies.
Recent proof of YouTube’s marketing power is the YouTube Ad Blitz, an online competition where viewers can vote for their favorite Super Bowl commercial.
Many brands have found success advertising exclusively on YouTube, which YouTube documents in its Advertiser Case Studies. Businesses of all sizes should implement a YouTube strategy with a three-step plan: Reach, Build and Engage. For medium and large businesses, the reach stage involves using YouTube as an advertising platform. After brands get familiar with YouTube’s ads and build an audience, they can graduate to sponsorship.
For small businesses, it’s preferable to achieve audience reach through content instead of advertising. One mistake small businesses make: they create content and wait for crowds of audiences to show up. Brands should leverage all existing video content, TV ads, customer testimonials and campaigns to build their channels. Marketers should also create content specifically for engagement, such as cause marketing campaigns and company charity efforts. Other ideas for engaging, original content: tutorials, product reviews, emotional stories, behind-the-scenes glimpses, and webinars. William Comcowich now serves as CMO of CyberAlert LLC, the media monitoring and measurement service, and editor of the CyberAlert Blog which covers PR, marketing and social media. Please warn us if you consider YouTube logo to be incorrect, obsolete or having wrong description. All logos available here are the property of their owners and presented under the fair use policy. Real businesses are attracting real clients who spend real money via YouTube and other video marketing. Now this doesn’t work for every single phrase out there, but we have done it often enough and consistently enough to be able to say this honestly.
All of our video marketing packages include optimizing the video for SEO to help you rank quickly and highly for a specific keyword phrase. 1) Simple video slideshow (30-60 seconds or so) with cool transitions, music, text of your choice.
1) Distribution Of Video To 20+ Video Sites (YouTube, Viddler, Vimeo, and more) – this saves you the time, effort, and energy of finding all these video sites, uploading your video, editing the description properly, and configuring the video settings properly for maximum exposure. 2) Boosting Your YouTube Video Views: we can get you hundreds or even thousands of views within a week or so. 3) Embedding the video on your website: this can help you both increase engagement on your site, and keeps your visitors there on your site longer, so they have a greater propensity to trust your site and it also increases the likelihood of a buying decision. Some of the links in this website are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission.
Seguimos con otros puntos, que se suelen olvidar, cuando se apuesta por Youtube, lo que se traduce en un fracaso, por parte de las marcas, en su campana de marketing. Seguimos con algunos puntos, que deberemos tener en cuenta, si queremos que nuestro paso por Youtube sea un exito.
Sabemos que las redes sociales son un mundo aparte, y ya nos encontramos con empresas que se encargan de vendernos paquetes de amigos, o sea, empresas que nos venden 1000 contactos, a cambio de 180 dolares; e, incluso, listas con 10000 amigos, por el precio de 1200 dolares.
Pero, las susodichas empresas se encuentran que para ganar popularidad en Facebook, debemos tener a un monton de gente interesada en el producto o servicio y para ahorrarnos tiempo y dinero, existen las empresas que nos facilitan listas de amigos.
Una de las formas mas ricas de hacer marketing online es la de utilizar YouTube como plataforma de lanzamiento para cualquier producto o servicio que sea de nuestro interes.
Esto es lo que se conoce como marketing viral, una forma de dar a conocer un producto mediante el uso de enlaces sucesivos que parten de una version original y que es altamente demandado, consumido y promocionado por los mismos internautas.
Desde mi punto de vista de usuario de internet y alto consumidor de virus que me llegan por todas partes desde la red, tomare como ejemplo ilustrativo para esta idea la excelente campana viral, generadora de muchos fans, de la bebida Mahou Mixta. De un modo indirecto la marca se pega en tu cabeza, esta ahi, te taladra la mollera: sabe a mixta, mixto y mixta, amor a primera mixta, casting de gatos mixta, el delfin de mixta, mixta pinguinos, mixta, mixta, mixta… Ahi esta la genialidad, la marca prevalece por encima de tu voluntad. Los realizadores de esta campana han sabido utilizar el absurdo como su recurso de excelencia.


Pero la historia no acaba ahi, resulta interesante ver como los internautas interactuaron con estos videos publicitarios realizando sus propias versiones, caseras, a los originales de mixta. If You Enjoyed This Post, Make Sure You Subscribe to My Free Newsletter to Get My Posts Delivered Straight to Your Email Inbox!
There are currently 60 hours of video uploaded to YouTube every minute of every day – one hour of video content every second.
For internet marketers, YouTube Marketing is an exciting new strategy to take advantage of the web’s massive shift toward video. Did you know that the top listing in Google’s organic search results gets an average of 46% of the clicks? Every video you have on your channel strengthens the website, because every video points back to your channel page.
Here’s a key thing to remember, the rules of good web design apply in YouTube the same way they apply elsewhere. This is usually the first big challenge that comes up when a first-timer wants to launch a YouTube Channel. Most people are a bit camera-shy and don’t feel comfortable having their faceplastered all over YouTube. But before you even begin the creation process, you have a very important decision to make: What purpose should your video serve? To sell an affiliate product – Here are the three best affiliate marketing strategies used on YouTube. Give them the value – The third step is where you actually deliver whatever information you promised in your title. Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. ALL of your videos should have a CTA that asks viewers to become a reader, subscribe to your list, or buy something. That means, the more friends, likes, viewers, and engagement your videos get, the better they will rank. Starcom followed taking the Silver award, and MindShare and Wieden + Kennedy won the Bronze. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. The platform is essentially three things rolled into one: a social network, a content platform and an advertising platform. YouTube offers several ad options, including Mastheads, Pre-roll, TrueView, Search Display, etc., for brands can choose depending on the content, keywords, and demographics they target. Migrate existing knowledge into new video content (How-to’s work best) and focus on engaging current customers, who might share the content to generate new leads.
YouTube channels act as newsrooms for video content, allowing brands to personalize their pages, colors and content and aggregate all that content into one place.
Through content, brands can build relationships with customers and convert their YouTube channel from “shout marketing” to “conversational marketing,” Kaushik explains. Many brands also utilize user-generated content, encouraging fans to submit video content  (for inspiration, view The 5 Greatest User-Generated Content Campaigns). It’s a nice way to both get found in the first place and showcase some of their beautiful remodeling work.
This is great for building social proof (when people see that more people have viewed the video, they are more likely to watch), additional opportunities to go viral, a higher chance of being featured on Trending Videos, and other benefits. Regardless, we only recommend products or services we believe will add value to our readers whether or not there is a material connection to the brands, products or services that we have mentioned.
La gran importancia que estan ganando los tablets y smartphones, dentro del mercado, junto a un ciclo de reinvencion de los importantes modelos, tanto los productivos, como de consumo, hacen que el consumidor se haga mas fuerte, que tenga la capacidad para poder producir, al tener lugar la union con las determinadas marcas y logran encontrar, a traves de los medios digitales, las plataformas, que son mucho mas eficaces para “socializar”, donde parece encontrar la clave del exito. Toda esta idea se inicio con Youtube, que vendia paquetes con visitas a las companias que se encargaban de acciones de marketing, usando el video. Una de estas empresas que se encarga de ofrecer su gran red de contactos y, tambien, indexa a aquellas personas que estan vinculadas que estan vinculadas al mismo sector que nuestro producto o servicio.
A diferencia de la television tradicional, YouTube nos ofrece la posibilidad de realizar una campana de marketing online a un coste promocional muy bajo y sin muchas complicaciones administrativas: solo basta la produccion de un buen video promocional, eso si hecho de una manera muy original, y luego subirlo a la red para que de este dispongan de todos los usuarios y asi se desborde hacia otras paginas. Una vez que se logra colar un buen producto en la red, este cobra vida propia y se distribuye de un sitio a otro a partir de un fuerte componente emocional. La variedad de contextos en los que engloban la marca les permite explotar emocionalmente su producto sin necesidad de cansar al espectador, y lo mejor de todo, en cada entrega se iban superando en su ejercicio de creatividad. Which only validates the fact that video marketing is the latest trend – the numbers said it all. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up.
Believe us, it’s very hard to knock a popular YouTube video out of the number one spot. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic. Simply draw attention to a link listed below your video, and explain what visitors will get once they’ve opted in.
Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly whatis inside the packaging.


Training videos – Lastly, many affiliates make money by simply training viewers how to use a complicated product, and then sending those educated leads to their affiliate link. While we’re on the subject of timing, the ideal length of your YouTube video is right around 3 minutes.
This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service. Fortunately, and it’s also one of the easiest places to get massive amounts of traffic with minimal effort. And unlike Super Bowl XLVIII’s TV commercials, for which brands paid millions of dollars for ads to play once for 30 seconds, the YouTube Ad Blitz channel showcases and circulates the content for free. And according to Avinash Kaushik, the main issue brands have is they don’t know which tunnel(s) to take, or how to take it. Remember, Google owns YouTube — so you can connect your ads to an Adwords account and see analytics for Search ads.
Prior to CyberAlert, Bill produced interactive multimedia programs and served in PR positions in major non-profit organizations.
La clave que aporta el exito de las marcas, si deciden apostar por tener presencia en Youtube es mucho mas complicada, que realizar una simple cuenta del numero de visitas.
Hay que cambiar los paradigmas, dentro de la publicidad, y nos va a obligar a revisar todas las definiciones, que tengamos de los distintos conceptos. Los videos digitales estan ganando peso, como tendencia publicitaria, si tenemos en cuenta la captacion del cliente. Para ello, se encarga de analizar el trafico de pares de industria y de webs que se parezcan a la nuestra y va a presumir de trabajar con lo que se conoce como “garantia de amistad”.
Puede darse el caso incluso de que se lleguen a crear verdaderas comunidades entorno al producto en si.
Eso es lo de menos, ya todo estaba hecho: la marca Mixta habia creado tendencia y lo peor, habia creado adiccion.
More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platform. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. It may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice.
By utilizing these best practices, you can now create engaging videos, dominate SEO, and send your videos surging up the search rankings on both YouTube and Google. After building a considerable audience,small businesses should consider YouTube advertising.
Las empresas que han decidido apostar por una mayor exposicion en Internet y, por supuesto, por aportar una mayor calidad, por tener mas oportunidades, estan preparadas para poder integrar el formato video, como elemento basico, dentro de sus propias estrategias. Recuerda que los anuncios de publicidad, que solian proceder de los medios mas tradicionales, ya han dado el salto a los ultimos formatos, que nos ofrece la red. Eso si, si tenemos en cuenta la consolidacion de una marca, la publicidad en formato video, se ha convertido en un valor agregado, que trata la influencia, branding y reputacion, a traves de la red. Hay que recordar que Facebook se ha convertido en la mejor publicidad que puede tener una empresa. Ya no bastaba con consumir e identificarse con la marca en si, habia que crear y jugar a crear con el mensaje Mixto y Mixta mas el absurdo de la marca.
Es una gran equivocacion, solo pensar en los numeros, en los recursos que se van a tener que invertir, si queremos rentabilizar nuestra presencia en Youtube. Un video viral va a crear una serie de efectos, mucho mas globales y expansivos, sobre nuestra marca, que si realizamos una simple accion, como puede ser vender un producto.
Las pequenas empresas conocen que, si logran consolidar su exito, a traves de una campana en Youtube, va a hacer que tengan las puertas abiertas hacia unos clientes mas fidelizados y, dentro de su interaccion, se va a encontrar la promocion de una determinada marca.
Dentro de las metricas, deberiamos introducir todas las acciones que realicemos, si queremos resultados realmente eficaces. Todo lo que publiquemos, debe transmitir una idea, que sea clara y muy concreta, de lo que es la marca.
Youtube se ha convertido en una herramienta mas para conseguir que nuestra marca sea influyente, en el mercado; pero, no es la unica.
Tambien, tendremos que responder a los diversos intereses de aquellos internautas, que son nuestro publico objetivo. Como ves, estas son algunas de las claves, que tendremos que tener en cuenta si, realmente, queremos que Youtube se convierta en una herramienta importante en nuestras campanas de marketing. Una de las bases, para poder conseguir el exito, dentro de una campana de publicidad online, esta en crear acciones en todos y cada uno de los canales y plataformas, lograr ser lo mas visibles que podamos e interactuar, de una manera permanente.
Youtube no es un punto excepcional, por lo que sera un concentrar nuestros esfuerzos, tan solo, en dicho portal. No hay que olvidarse que la integracion y una buena exposicion, va a lograr que consigamos nuevos clientes.



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