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More marketers are recognizing YouTube’s marketing power – not just as a channel to upload videos, but also as an extension to marketing strategies.
Recent proof of YouTube’s marketing power is the YouTube Ad Blitz, an online competition where viewers can vote for their favorite Super Bowl commercial. Many brands have found success advertising exclusively on YouTube, which YouTube documents in its Advertiser Case Studies.
Businesses of all sizes should implement a YouTube strategy with a three-step plan: Reach, Build and Engage. For medium and large businesses, the reach stage involves using YouTube as an advertising platform. After brands get familiar with YouTube’s ads and build an audience, they can graduate to sponsorship.
For small businesses, it’s preferable to achieve audience reach through content instead of advertising.
One mistake small businesses make: they create content and wait for crowds of audiences to show up. Brands should leverage all existing video content, TV ads, customer testimonials and campaigns to build their channels.
Marketers should also create content specifically for engagement, such as cause marketing campaigns and company charity efforts.
Other ideas for engaging, original content: tutorials, product reviews, emotional stories, behind-the-scenes glimpses, and webinars. William Comcowich now serves as CMO of CyberAlert LLC, the media monitoring and measurement service, and editor of the CyberAlert Blog which covers PR, marketing and social media. Please warn us if you consider YouTube logo to be incorrect, obsolete or having wrong description.
All logos available here are the property of their owners and presented under the fair use policy.
Real businesses are attracting real clients who spend real money via YouTube and other video marketing. Now this doesn’t work for every single phrase out there, but we have done it often enough and consistently enough to be able to say this honestly. All of our video marketing packages include optimizing the video for SEO to help you rank quickly and highly for a specific keyword phrase.
1) Simple video slideshow (30-60 seconds or so) with cool transitions, music, text of your choice. 1) Distribution Of Video To 20+ Video Sites (YouTube, Viddler, Vimeo, and more) – this saves you the time, effort, and energy of finding all these video sites, uploading your video, editing the description properly, and configuring the video settings properly for maximum exposure.
2) Boosting Your YouTube Video Views: we can get you hundreds or even thousands of views within a week or so.
3) Embedding the video on your website: this can help you both increase engagement on your site, and keeps your visitors there on your site longer, so they have a greater propensity to trust your site and it also increases the likelihood of a buying decision. Some of the links in this website are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission.

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There are currently 60 hours of video uploaded to YouTube every minute of every day – one hour of video content every second. For internet marketers, YouTube Marketing is an exciting new strategy to take advantage of the web’s massive shift toward video.
Did you know that the top listing in Google’s organic search results gets an average of 46% of the clicks?
Every video you have on your channel strengthens the website, because every video points back to your channel page. Here’s a key thing to remember, the rules of good web design apply in YouTube the same way they apply elsewhere.
This is usually the first big challenge that comes up when a first-timer wants to launch a YouTube Channel. Most people are a bit camera-shy and don’t feel comfortable having their faceplastered all over YouTube.
But before you even begin the creation process, you have a very important decision to make: What purpose should your video serve? To sell an affiliate product – Here are the three best affiliate marketing strategies used on YouTube. Give them the value – The third step is where you actually deliver whatever information you promised in your title. Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. ALL of your videos should have a CTA that asks viewers to become a reader, subscribe to your list, or buy something. That means, the more friends, likes, viewers, and engagement your videos get, the better they will rank. The platform is essentially three things rolled into one: a social network, a content platform and an advertising platform. YouTube offers several ad options, including Mastheads, Pre-roll, TrueView, Search Display, etc., for brands can choose depending on the content, keywords, and demographics they target.
Migrate existing knowledge into new video content (How-to’s work best) and focus on engaging current customers, who might share the content to generate new leads. YouTube channels act as newsrooms for video content, allowing brands to personalize their pages, colors and content and aggregate all that content into one place. Through content, brands can build relationships with customers and convert their YouTube channel from “shout marketing” to “conversational marketing,” Kaushik explains.
Many brands also utilize user-generated content, encouraging fans to submit video content  (for inspiration, view The 5 Greatest User-Generated Content Campaigns). It’s a nice way to both get found in the first place and showcase some of their beautiful remodeling work. This is great for building social proof (when people see that more people have viewed the video, they are more likely to watch), additional opportunities to go viral, a higher chance of being featured on Trending Videos, and other benefits.

Regardless, we only recommend products or services we believe will add value to our readers whether or not there is a material connection to the brands, products or services that we have mentioned. Which only validates the fact that video marketing is the latest trend – the numbers said it all.
The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up.
Believe us, it’s very hard to knock a popular YouTube video out of the number one spot. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic. Simply draw attention to a link listed below your video, and explain what visitors will get once they’ve opted in. Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly whatis inside the packaging. Training videos – Lastly, many affiliates make money by simply training viewers how to use a complicated product, and then sending those educated leads to their affiliate link.
While we’re on the subject of timing, the ideal length of your YouTube video is right around 3 minutes.
This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service. Fortunately, and it’s also one of the easiest places to get massive amounts of traffic with minimal effort. And unlike Super Bowl XLVIII’s TV commercials, for which brands paid millions of dollars for ads to play once for 30 seconds, the YouTube Ad Blitz channel showcases and circulates the content for free.
And according to Avinash Kaushik, the main issue brands have is they don’t know which tunnel(s) to take, or how to take it. Remember, Google owns YouTube — so you can connect your ads to an Adwords account and see analytics for Search ads. Prior to CyberAlert, Bill produced interactive multimedia programs and served in PR positions in major non-profit organizations. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platform.
The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. It may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice. By utilizing these best practices, you can now create engaging videos, dominate SEO, and send your videos surging up the search rankings on both YouTube and Google.
After building a considerable audience,small businesses should consider YouTube advertising.

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