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Many people are somewhat unsure whether they should add YouTube for their B2B marketing efforts.
Psychologically speaking, every body is fond of hearing a good story and B2B clients are no exception.
Try to be succinct and convey to the point with your video and do not prolong the narration. Video has emerged as one of the most effective and popular B2B content marketing strategies. Videos are critically needed when you want to demo your product to B2B customers and when you want your B2B prospects to know you. Advancements in camera technology and software endow you with the ability to produce impactful video content at negligible cost.
Admittedly, online video today reaches a large number of people and serves as a powerful marketing tool to grab their attention and influence their purchase decisions. SEO has started to favor videos and if you make multiple or regular videos you should set up your own YouTube channel and that will eventually increase traffic to your own website. It is a fact that more and more B2B customers and prospects depend on mobile devices to watch and share video content.
Videos doubtlessly integrate seamlessly into inbound and outbound marketing strategies such as e-mail and landing pages. Just a few years ago most bloggers and content marketers were shying away from Youtube marketing. You can show how to use a program, play a game, create content, or anything else you may be interested in showing off. Non-profit and government workers get discounts, and there are options for businesses who want it for an entire team working on collaborative projects. It will turn your regular recordings into videos that really catch your attention and spark an emotion.
Wouldn’t it be nice if you have automatic video editing capabilities right from your phone? Use their extensive tutorial library to improve your skills and learn things you never knew before about shooting videos. Doing some research before uploading it to find out the best possible keywords for you to use (you want popular without too much competition from bigger names) is important. Annotations have been around for awhile, and you will notice that well-known YouTubers use them quite a lot.
Going back to asking for subscriptions, you should do it in a little sting at the end of your videos. Publishing your videos to your site is a great way to cross-promote: Growing your site content and your Youtube channel at the same time.
While embedding your videos to your site is a great idea, it must be noted that you may want to archive your entire channel and backup your videos regularly. You have multiple platforms at your disposal (you should be on Facebook, Twitter, G+, YouTube, Pinterest, Reddit and a number of other networks), but you need something a bit extra. Finally keeping an eye on your video marketing progress is essential: You want to know which of your videos did particularly well, and be able to analyze what accounted for that success. Cyfe is a better option to monitor your Youtube progress: You set up your dashboard once and it will refresh the data in real time.


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The simple fact is video is substantially changing the B2B marketing mix because of today’s all-pervasive influence of the Internet.
The prime success of video marketing lies in capturing and sustaining the undivided attention of the audience.  Successful videographers and film producers are first and foremost, expert story tellers.
Of course, you have to involve the B2B clients and make them appreciate what it is you are marketing. After creating a powerful video, make sure to upload it online to video streaming sites like YouTube so maximum number of B2B clients can view it. Here are five other valid reasons why you should add online video into your B2B marketing mix. With today’s technology, YouTube can be viewed from anywhere through different kinds of mobile devices.
With social media, SEO, and other marketing tools like e-shots there is a distinct possibility of getting potential B2B viewers to watch your videos.
Video is much more impactful than some written text and allows audiences to see what they are dealing with.
Videos also provide opportunities to companies to not only sell, but also to educate as well as entertain B2B prospects. Although producing video has become a lot simpler than it used to be, creating, engaging, and compelling video stories is what is required. YouTube averages over 4 billion hits a day and more than 70% of B2B companies reportedly have made videos as a component of their marketing strategies. She has been a freelance writer for over 5 years managing her work and homeschooling kids from her home office. While investing in experienced video creators is always a great idea, you can start your journey to Youtube visibility almost for free! A lot of them use Screencast-O-Matic, a ridiculously simple recording tool that will capture anything you are doing on your screen. Often WeVideo will stifle your creativity by only giving you access to preset features or automated editing. You can use their free tools and cloud storage, their flex accounts with a one-time fee or a personal monthly account for multiple videos.
SnagIt makes it easy to get a message across through images and screen recordings that can be annotated and sent to whoever you need to see it. It is free for personal users, or they have a business level that offers additional features.
This tool is aimed at businesses, especially enterprises that need top quality video editing and control. You want it to be searchable and come up immediately on a search engine, in particular, Google. Resist the urge to latch on to tags and keywords used by an already big series or video, such as using the name of an unrelated work to bring people to your own. This could be done using the exact same one at the end, like with the videos Paint’s Jon Cozart makes.


Cracked has alternating endings from people on the site, sometimes related to the video before it and sometimes more general ones. For weeks, months or even longer you have been working on that creative video, putting in timeless hours so everything is absolutely perfect. The Internet is an amazing platform for launching creative works, but it is competing with an endless supply to meet its endless demand.
Youtube channels got banned and hacked: You don’t want to lose that valuable content by only saving it in one place! All it takes is one person sharing a video out, and it can gain hundreds of views in minutes.
I love Youtube for giving us free analytics to look into stats but it can be quite time-consuming to go through various analytics dashboards. No scrolling or browsing through page to page: Multiple widgets give you a handy view of your number growth, referrals, and the progress of each individual video.
If the viewer is a resourceful B2B prospect they will click through to a website or make a phone call to find out more.
You cannot ask for a more valid reason why you should add videos to your B2B marketing mix.
And editing is easier than ever, thanks to a number of tools that have been released online.
Have you seen videos of people that show their reaction to what they are seeing alongside the image of their screen?
One of my personal favorite features of this tool is scroll capture, so you can grab other images not currently showing on your screen. Keywords in the video file title, the upload title, the description and the tags are necessary. He has a simple and quick singing subscribe request that is both memorable and relates well to his content. They keep them light and humorous and speak to the audience in the kind of way you would to a long time follower, including inside jokes.
Remember, all it takes is something interesting and a bit of luck to have a video go viral. This is a favorite for educators in particular that want to use their videos in the classroom. When it is making an announcement that can benefit the viewer or active linking to another video, it provides something useful that they won’t mind.
Once you install the widget, make sure to test your page load time using this tool or a similar one. FirstSiteGuide offers a great example of a video index that is easy to scroll and looks nice.



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