Youtube video display ads optimization,best digital marketing campaigns 2013,video editing software for mac review,free online advertising sites for small business 2007 - Tips For You

YouTube’s growing prominence in popular culture has shown that it can serve as much more than just a way to share adorable kitten videos – it has become a highly effective venue for accessing massive audiences through online advertising. YouTube has become the venue by which budding musicians and performers get their first big break.
Google is horse-dancing straight to the bank because of Psy’s immense YouTube success, and the perpetuating notion that the hottest headline sensations happen on YouTube.
YouTube’s advertising potential is as big as the record industry itself, hence Psy being invited to meet with Google’s Eric Schmidt (and the resulting obligatory dance lesson).
Trying your hand at making a viral video that aims to dominate the social sphere is great fun, but making a less globally ambitious yet more useful YouTube advertising video is likely the way to go for advertisers who want to further their reach into the massive (and still very much untapped) YouTube advertising realm. Standard Banner Ad – These are just like the regular Google Display Ads, available as standard banner ads and rich media ads. In-Video Overlay Ads – In-video overlay ads appear as pop-ups within existing contextually targeted videos that are targeted by selected queries.
Creating YouTube video ads is easy and completely free – you can shoot it yourself for a homebrewed feel, or hire some help for a crisp, professional look. Probably the most popular YouTube video ad format, in-stream ads play your ad before or during another video from a YouTube partner. A viewer's immediate reaction tends to be full of grimaces, groans, and complaints since you’ve taken the liberty of interrupting their YouTube video viewing adventure.
Viewers are obligated to sit through 5 mandatory seconds of the ad, after which they get to decide if they want to keep watching or skip the rest of the video and go on to what they wanted to see in the first place. If you’ve done some good targeting and have an interesting video ad, viewers might opt to continue watching, which can only mean you’re doing it right! With in-stream video ads, you don’t pay unless the viewers watch your video for 30 seconds, or until the end of the video. Since you pay the same amount whether the viewer watches 30 seconds or the whole extended video, you can get more exposure for the same price. In-stream ads allow for contextual targeting, interest targeting, and demographic targeting. YouTube’s In-Slate video ads appear before YouTube partner videos that are 10 minutes or longer. In-Search video ads work similar to text ads in Google search, with advertisers bidding on keyword terms. In-display video ads appear alongside other YouTube videos, or on other Google Display Network sites that match your targeting options. YouTube has a number of tools, extensions, and targeting options that can easily go unnoticed, but are absolutely worth checking out. YouTube Analytics Data – YouTube provides a wealth of analytic data, letting advertisers collection information on metrics such as the number of views a video gets, user engagement, and at which points viewers stop watching the video. Remarketing – You can conduct YouTube advertising remarketing ads to users who have already watched your previous videos on YouTube or on the Google Display Network. Channels – YouTube Channels are free to create, and function as your business’s own station, not unlike a Facebook page.
Advanced Targeting Options – YouTube advertising offers some great demographic targeting options including niche interest targeting and age targeting.
Homepage Ads – Advertisers can purchase prime ad space on YouTube’s homepage, ensuring plenty of eyeballs and attention. Additionally, advertisers can opt for something referred to as a "Homepage Roadblock." Yes, it is just about intense as it sounds. The main point of being on the homepage is branding, so if you do have the dough to make the investment, ensure that you are making good use of the prime real-estate by incorporating dynamic ads and engaging, clickable features. Brand Awareness: YouTube videos let you create unique brand experiences and express your business’s personality. Product Launch: Videos are a great way to introduce a new product or build excitement about an upcoming release. Audience Engagement: YouTube can be a great venue for connecting and interacting with customers. Customer Help: YouTube is a great place to offer how-to video solutions for common customer problems. With so many different ad formats to choose from, YouTube advertising is a playground for marketers looking to experiment with ad formats and gain exposure in a predominantly untapped market. If I am a user and I upload videos then in that case how can i earn through ads, is there a way that ads on my video I get certain share of those ads. I have been researching and experimenting a lot with Youtube advertising and more interestingly how to optimise the videos to rank in the SERP's.
This is one of the most specific and clearly written educational advertising articles I've read in months.
This is a keeper and am certainly gonna bookmark this for furthert read, since most of my clients are now requesting for this medium as well. L'outil gratuit YouTube Analytics vous aide A  identifier les internautes qui regardent vos annonces et la faA§on dont ils interagissent avec celles-ci.
YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost.
Google already axed the in-slate ads that showed in videos that were ten minutes or longer awhile back. In-display – These thumbnail ads will now be targeted to show either in the suggested videos list in the right rail or in search results.


These options apply to in-display ads as well, so ads set to run on YouTube search pages can now be targeted with more than just keywords. Again, targeting will occur at the campaign level, and advertisers can combine dimensions such as keywords and demographics to narrow their audience targets. As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. The combination of video marketing with Google’s search engine gives you incredible leverage when attracting more traffic, leads, and sales online. Marketers who are using YouTube video advertising effectively see a 20% increase in website traffic (conservatively). This post guides you through the 4 types of YouTube ads that quickly boost revenue and when to use them. You’ll just need to give it a little more work to make your campaigns perform well against your competition.
Refer to your buyer persona to see what targeting options work best for your niche, products or services. Once you’ve done that, it’s time that you understand the different types of YouTube ads and how you can use them. Skippable Video Ads are designed to attract the attention of your prospects in the first five seconds of watching the ad.
Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. And they can appear before, during, or after the main video. After this brief moment, users have the option to either continue watching your ad, or click a ‘Skip Ad’ button to proceed watching their initially selected video.
One of the best things about Skippable Video Ads is that YouTube won’t charge you until the ad has been watched for minimum 30 seconds. This YouTube ad type allows you to do something truly awesome – interrupt the viewer’s attention and force him or her to focus on your pitch. If you are looking for more impressions, this might be the best type of YouTube ads for you.
Your ability to get leads before they skip your ads depends on whether or not you can create a killer script to grab the viewer by the collar within the first 5 seconds. Capitalize on that first 5 seconds to get the best results with your video marketing campaign.
Viewers will not be allowed to watch the originally selected video until they have viewed the entire advertisement.
However, if you’re not confident you can pull this off for now, consider staying away from non skippable ad types until such a time when you can make the ad content really irresistible. YouTube Display Ads appear to the right of the feature video and at the top right of the YouTube Search Engine Results Page. YouTube used to highlight these ad types with a yellow border, but that’s no longer the case. YouTube Display Ads are a great way to increase your YouTube subscribers, or get more views to your content. If you want to use Display Ads to take users to your website, build calls to action into your video content.
YouTube Overlay Ads are semi-transparent display ads that appear on the lower 20% portion of your video. Linking your Call-To-Action Overlay Ad to your landing page gives you the highest chance of lead conversion.
The great part about these ad types is that you can advertise your company’s products inside the video of your competitor’s video. As a rule of the thumb, your landing page should be congruent with your ad, so you can preserve the ‘scent’ of the ad and keep viewers hooked. YouTube Overlay Ads are great if you’re looking to get more views without causing interruptions. Be sure to see how HubSpot illustrates the use of this YouTube ad type to accomplish lead generation objectives. Whatever types of YouTube ads you choose to use, the importance of a well-defined call to action cannot be understated.
And lastly, be sure to combine these 4 types of YouTube ads with YouTube SEO strategies to monetize your video marketing efforts.
Google unveils Shopping ads for YouTube which allows advertisers to automatically turn their merchant data into product cards.
So, while watching a YouTube video, one might start seeing an info icon on the upper right hand corner of a video. Google says that the new ad service will run just like the Shopping ads on Google Search, but with an auction model that targets users based on context preferences and an audience’s nature. Justin Bieber first got discovered on YouTube, and more recently YouTube has made Psy’s hit “Gangnam Style” the most viral video of all time. With YouTube being increasingly viewed as the place where pop culture happens, its advertising potential continues to grow exponentially. There are a number of factors that go into making a viral video a success, and more than just a little is luck.


The options are nearly as numerous, with the two major options being display ads and video ads. Display ads let your ads appear alongside related YouTube videos, or as pop-ups within YouTube videos. You can use topic categories and keywords to specify where you want these banner ads to appear. But there’s no denying that they are impossible to ignore, even if they are X-ed out immediately. Don’t even think ‘sales pitch.’ Think about quick how-tos, or positive reviews from customers. Check out our Guide to Creating YouTube Content, packed with video ad concepts and ideas, as well as information on recording your video and optimizing it for SEO. While I can’t testify to any added “truth” value, True View ads are a great deal budgeting wise because you only pay when viewers actually choose to watch your video.
In fact, some studies have shown that longer videos (closer to the 60-second ballpark) tend to do better than the shorter ones. Viewers can choose to watch one of three ads or alternatively can choose to see regular commercial breaks during their video. You can customize your channel to express your business’s personality, and make it easy for viewers to subscribe to your future videos. A great example is Old Spice’s video response campaign in which they had Isaiah Mustafa, aka “the man your man could smell like” release a number of videos on YouTube answering questions and comments put forth by fans on Twitter and Facebook. Your videos can serve as a more engaging FAQ, or help customers gain a more advanced understanding of the features your product offers.
Answered some questions for me, and I am excited about all the possibilities of YouTube advertising that I did not know of.
I think Youtube is a hugely untapped area of online marketing that is only going to get bigger. The section on TrueView ads is exactly the kind of introductory information to that aspect of YouTube marketing I've been looking for. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April.
After April 15, advertisers will select a network (YouTube videos, YouTube search or the Google Display Network) at the campaign level rather than at the ad level. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. Invest the time to find out what visual cues really rock in your industry, and then use them effectively to attract viewers to your video ads.
That means your ads are now blended with other organic listings, which is a good thing for you!
You should include links in your video descriptions as well as clickable YouTube Annotations. The company wants advertisers to promote their products on YouTube, allowing consumers to start purchasing directly from YouTube videos. When a user clicks on these cards, YouTube will display product ads; clicking on these ads will take the user directly to the merchant website. And that’s not just an empty title – “Gangnam Style” has reached nearly 1 billion views, and those views can be equated to serious YouTube advertising revenue.
And if all else fails and you’re really stuck, fall back on YouTube fundamentals – kittens! What’s great is that with this option, you can create videos longer than 30 seconds, allowing you to experiment with video ad lengths. My theory is that longer videos are probably developing a richer story that is keeping viewers engaged, rather than throwing out a short “look at this, you should buy it” ad. This immense ad takeover doesn’t come cheap – a single day will cost you around $300,000, so this option is primarily for those with the deep pockets. I will definitely be digging deeper into this whole area to start advertising as best I can. This latest move is an effort to simplify the buying process while giving advertisers a full set of targeting options. In-search and in-display both use the same creative assets, the only difference is where they run. Advertisers are only charged if a viewer watches for 30 seconds or to the end of the ad if it’s shorter than 30 seconds. But make sure that your ad thumbnail rocks, otherwise you’re going to have a problem getting people to click! Our information products and coaching programs are successful in helping people just like you progress the Internet landscape to attain financial freedom. I've set out to create a culture of innovation to help you build the business of your dreams through creativity, conversations, and shared best practices.



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