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The move to cut out access to YouTube inventory from other DMPs will likely fuel theories that Google is aiming to drive buyers to using its own ad tech. As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. The idea started earlier this year when Holm and comedian Claude Shires set up the channel StandUpBits, where they posted exclusive, stand-up comedy clips from a library of more than 3,500 that they’d acquired. But moneywise, that added up to about $2,000 from AdSense, YouTube’s ad revenue sharing program.
For one, the promise of Internet ad rates even remotely resembling TV rates is far off at best.
Besides the platform itself, he says people have appreciated how small and hands-on TubeStart is.
The Israeli commercial, in which Obama says "God bless Israel" after forcing a bunch of teens to cancel their Saturday night plans to reopen the fast food joint, is just one of many strange McDonald's ads that you won't see in the U.S.
While the chain's American marketing campaigns aren't known for being particularly adventurous, McDonald's foreign commercials regularly take risks a€” both good and bad. Japan's "sexy" Ronald McDonald's ad will turn your stomach, but a brutally honest British ad recruiting staff a€” which refers to work at the burger chain as "slave labor" a€” will bring a tear to your eye.
We've collected the most buzz-worthy foreign McDonald's ads that you will never see in the United States. I can already hear the YouTube mob grabbing their pitchforks and lighting their torches, so I’ll start by giving YouTube its deserved praise. But the defending champ has a top contender by the name of Vimeo gaining quickly on its heels. A lot of us would agree that in the world of business, quality trumps quantity and this is where YouTube falters.
You’ll be hard pressed to find someone that hasn’t used YouTube before, and unfortunately that massive audience is one of the reasons for so much of the clutter on the site. You won’t find a fraction of the annoying advertisements preluding your video on vimeo as you do on youtube. The smallest things can make the biggest difference and when it comes to customization, Vimeo doesn’t disappoint. Now we’re not saying that Vimeo is the end-all and be-all of video hosting and sharing. Just enter some simple figures for your business and select strategic factors to calculator industry-standard budgets. Founded in 2002, Insivia provides smart strategies, killer websites, innovative interactive & powerful software that get results for a wide variety of organizations.
A Chattanooga, Tennessee, television station has rejected a pro-same-sex marriage ad featuring a Navy veteran because it does not want to appear to support either side of the issue, station programmers said. The ad features Jesse Ehrenfeld, a Nashville doctor and Navy reservist who recently returned from a tour in Afghanistan, who says he is not allowed to marry his partner, though he served his country. Perhaps they are afraid of running afoul of their audience, but for us, that’s why it’s important to share this ad with as many people as possible–so they can understand the impact of the marriage debate on people like Judd and myself, that we cannot share in all the rights marriage offers and are made to feel like we are second-class citizens.
Same-sex marriage is banned in Tennessee, and the state is one of four now involved in a case before the Supreme Court of the United States seeking to maintain the ban as constitutional. If you frequent YouTube recently, then I’m sure you must have seen the ads that popup before the actual video you clicked on plays. YouTube is all about profits, and they know that if they can help make a channel popular, then they can get more from advertisers in the future..Cha-ching! Once you understand your audience, and you know what your channel has to offer them in terms of value, you will need to catch their attention (5 seconds) and engage them from beginning to end. This past year has marked the subtle yet strategic shift in the style of online advertising for social media and content publication sites, and it’s only just beginning to turn heads.

Let’s take a look at a few prototypical native advertising examples from some of the more well-known industry publishers. Native advertisements at The Huffington Post are unique for the fact that they possess their own partner studio which manages sponsored content creation with Huffington writers. The article is a collection of gifs that have nothing to do with Thanksgiving or even Netflix, but Netflix pushes the prospect of having a boring or unfortunate weekend and having Netflix come to the rescue.
Forbes‘ BrandVoice is their rendition of a native advertising program that mixes in relevant articles written by paying partners. They’re aware that someone reading an article on working from home is not qualified enough for their service, so the benefit to NetApp here is that they link to several other of their sponsored Forbes articles as well as articles on their own website. On Business Insider, native advertisements are facilitated through their Sponsor Posts program. In this example, UPS wrote an article on corporate responsibility, but this article features General Mills, Ikea, Bank of America, and Ford. This links to both UPS’s page on sustainability as well as more UPS posts sponsored on Business Insider. You wont see typical and straightforward advertisements on The Onion, so consider them as a native advertising partner only if you have creative leeway with your brand. As one of the first social channels to get into native advertising, YouTube has proven to be one of the most deliberate and effective drivers of native ads.
Mashable’s Branded Content Sponsorships is their native advertising program, where sponsored content lives amongst the mass of their regularly produced articles. This example, paid for by American Express, is part of their Inflection Points series, which outlines the growth of small businesses. While some content and social media sites offer a more fluid advertisement experience than others, the trend of incorporating native advertisement through subtle and content relative sponsored pieces is on the rise. CPC Strategy is a retail-focused Search agency that uses a proprietary Search optimization process to drive conversions by matching inventory with consumer intent. The company announced on Thursday that at the end of the year, YouTube inventory will no longer be available through Google Ad Exchange (AdX).
With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. Not nothing, certainly, but considering they still had $25,000 worth of editing to do on their videos, it was clear that the venture wasn’t going to pay off. Depending on source and quality of traffic, the rate disparity is huge, ranging from $3 to $5 per CPM for some channels to as little as 50 cents for others, Holm says.
The inspiration came when Holm and Shires themselves tried to crowdfund in order to pay for their editing fees. On TubeStart, which launched last month, a content creator can attract monthly subscribers who, in exchange for donations of $1 or $5 (or whatever) a month, receive perks in the form of exclusive video content.
Founded in 2004 (a year before YouTube) Vimeo hasn’t seen the meteoric rise of its competitor, but has already managed to accrue a hefty following. When you have 100 hours of video uploaded every minute, you can’t expect all of it to be polished gold.
You can customize your video to include your brand logo (instead of just having a YouTube logo on it) or password-protect videos to control who can view them. It’s about finding the sweet spot, between showing off your content and avoiding clutter, that Vimeo seems to have mastered. We are a team of extremely dedicated, skilled people who love our clients and producing the best work each and every time. These are called TrueView Video ads, and while they may be annoying at times, they do work and produce results in terms of viewership. Including music which is a very powerful and much needed piece of the puzzle to creating the proper atmosphere and converting people to click through to your channel.
Perhaps more accurately, it’s the current big thing going on in enterprise-level digital advertising.
There are 2 links, one before the premium content and one at the end, that lead to a sign-up page for Netflix.

This article by NetApp was actually the most viewed sponsored article on the Forbes website in October, with 131,000 page views in that month and 625,000 page views in total (not to mention over 2500 social shares). This increases brand awareness and established NetApp as an expert in the corporate business community. If BrandVoice’s growth chart is any indication, big brands are quickly catching on to an adopting native advertising practices.
Unlike The Huffington Post, Business Insider features sponsored content written exclusively by the advertiser. YouTube Promoted Videos is an advertising channel that shows ads alongside standard user-submitted videos in the SERP stream as well as the sidebar. Great native ads on YouTube (highlight videos, humorous clips, compilations, etc.) have a higher propensity to be shared, meaning more exposure for no extra cost. Here, American Express is promoting their new OPEN forum, a help-network for small businesses.
From what I’ve seen, the trend, however, has not been adopted by smaller businesses, and this is most likely due to an issue of cost and content resources.
Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency.
Our focused suite of data-driven solutions helps retailers own bottom-of-the-funnel traffic. Subscribe to the mailing list and get a daily update with the most important news about Apps & Smartphones! Direct sales teams also sell YouTube inventory on the top channels through the Google Preferred program, launched last year.
Not to mention that YouTube creators need a way to raise continuous funds in order to post daily video content, as opposed to a single payout to cover a movie production budget. The amount of fluff on YouTube drastically deludes the amount of quality content you can find on the site. If you’re into paying for ad space before, after, during, and sprinkled around videos, you may want to stick to YouTube. Those are just some of the features that you can benefit from that you wont find with YouTube. Native ads are quickly becoming a more intriguing and utilized advertising channel with big brands, and (if past trends are any indication) smaller brands are likely to follow close behind.
This native advertisement example is a sponsored piece by Netflix created by The Huffington Post during Thanksgiving week. From what we see here, native ads on The Huffington Post can get away with distinct and forward call to actions as long as the content of the article itself is not directly self-promoting. Like Forbes, Business Insider’s sponsored articles are informative and often have little to no correlation with the advertising brand, and so many times the native ads here are simply geared towards branding. The promotion comes in the form of a newscast of bizarre bird sightings, in which their beer is depicted as actual flying birds. YouTube advertising functions on a Cost per View (CPV) model, which typically means you’ll be only charged if someone views 50% or more of your video, via the Google AdWords interface. Native ads are somewhat of luxury that only larger businesses can leverage, at least for now. Over 1 billion unique visitors and 6 billion hours of video watched every month make Youtube the people’s champion. Instead of watching and sharing everything and the kitchen sink you can create and share content that truly engages.
Additionally, at no point does NetApp link to their services page for the reader to sign up. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption.

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