Skip to menuSkip to contentWe use cookie files to improve site functionality and personalisation. Search ErrorAn error occurred when searching, please try again!Never miss a hot deal again! Asda is deploying software from Manhattan Associates to support the future growth of its general merchandise e-commerce operation Asda Direct. Asda will deploy the software in several distribution centres across the UK where Asda Direct orders are fulfilled. However, since the Ollerton facility is run by Clipper, Asda Direct has limited scope for expansion. The Manhattan technology will support a range of ordering and delivery options, which will extend as the deployment project progresses. Over time, Wilks said Asda will centralise the server environment in its distribution centres.

Following deploying in Ollerton, the next site is the Lymedale clothing site in Stoke on Trent.
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Initially, the software will be used to manage internet orders from the Asda Direct website. It sells a range of goods from electrical appliances and clothing to home furniture, toys, home entertainment products, garden and outdoor equipment and baby items.
By installing Manhattan at the Lymsdale distribution centre, Wilks said Asda Direct would be able to avoid transporting clothing the 80 miles to Ollerton, which would reduce costs. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States.

When the business started five years ago, the company worked with Clipper Logistics to fulfil Asda Direct orders from an e-fulfillment centre in Ollerton, Nottinghamshire.
This will involve running isolated 10 Gbps point-to-point networks links between locations backed up by ADSL. Manhattan gets a notification that a product is available," said Rob Wilks, distribution systems manager, Asda Direct.

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