When I first heard about the Microsoft Band (which happened to be at 10pm during the bottom of the 9th of Game 7 of the World Series), I was immediately skeptical of it being a solid competitor in the ever growing wearables market. However, that leaves me with the band clasping on top of my wrist, which won’t make any fashion trends for 2015. The Microsoft Band features a display that wraps in the same direction as the straps, where as most watch displays are perpendicular to the straps. While Microsoft has provided a way to display more information in an activity tracker form factor, that doesn’t mean it’s all that useful. When Apple unveiled their Watch, there was a lot of critical feedback for it looking “just like a watch.” I had hopes and dreams of Apple creating something revolutionary from a form factor perspective, and absolutely loved the Fuelband-inspired concept that made the rounds before the announcement.
With all that said, notifications are practically useless on the Microsoft Band without requiring interaction from your other hand. Using the Microsoft Band in this way makes the value of the digital crown on the Apple Watch so painfully obvious.
Microsoft Band doesn’t have a feature that causes the display to wake automatically when you lift your wrist. This led to a small epiphany for me; why am I trying to wear a device that is meant to track my activity at all times during the day, and be a productivity device, when we know the battery technology is not there to make it last for a day or two at most? With all the tradeoffs I listed above, I think it’s obvious why Apple has left sleep tracking out of the first version of the Apple Watch. For the step counter, I compared it to my iPhone 6, which I carried around the entire day along with wearing the Microsoft Band. MobileTechCreate delivers actionable advice, resources, and education to help you creatively engage customers in a mobile world. A recent survey by Juniper Research revealed that ad spend on mobile devices will reach $105 billion by 2019. This is hardly surprising since industry experts have been speculating the past years on the inevitable need to go mobile.
But the increase of the mobile population shouldn’t be the only motivator for improving your marketing campaign. The main reason why so many people are turning to mobile is because of the convenience it provides.
Aside from the important perks listed above, you may risk missing out on a lot more in the absence of a mobile ad campaign.
If you’d like to dive even deeper into mobile UI design, check out the free e-books Mobile UI Patterns  and Interaction Design Best Practices. Just because you have less screen space doesn’t mean the rules of good interaction design don’t apply. Let’s review the Five Pillars of Interaction Design again here before we dive into tips on creating usable native app interfaces.
As Andrew Maier points out in his excellent UX Booth article, these five rules are the foundation you should consider before embarking on designing any kind of interaction, whether or not it’s for a native app. Personas: Personas are fictional characters fashioned from the expected behavior of your target users. In other words, make sure you conduct usability testing sessions between each major iteration.
To learn more, usability expert Jeff Sauros offers some excellent advice for mobile usability testing. Design and research work in parallel. For example, you can quickly sketch out user flows based on what you’ve learned thus far. If you want to outline the flow, you can use the writing-first approach, which Jessica Downey writes about in her excellent article “Jumpstarting Your App Conception Without Sketching UI.” This outlining method helps flesh out app ideas and build a “common understanding” of each page of your app. Before sketching or prototyping, a written outline helps you explore the most important part of your app – the content. As a next step, you could then create a sketch for each page of your flow (in this case, you could create four sketches). Mobile design revolves around many device-specific nuances , such as thumb placement, and orientation and posture. Examine popular interfaces and study the common mobile patterns, such as slide-out nav (see below). As showcased in the free e-book Mobile UI Design Patterns, there are two categories of interaction design patterns you must master for good mobile design. Check out the UI libraries capptivate and Use Your Interface for excellent interface examples that incorporate all the gestural, animated, and textual nuances of mobile design. Fingers are much thicker than pixel-precise mouse cursors, so you should pay attention to finger-friendly design. However, after hearing several co-workers express interest in the device, I began to back off that position and decided I should actually use it for a few days and form a firsthand opinion. It’s form factor is similar to other activity trackers, but it’s attempting to offer up the functionality of some of the larger wrist wearables.
The Microsoft Band website has many photos showing users wearing the device with the screen facing up on top of your wrist, as well as with the screen facing down on the bottom of your wrist. I also scratched the right hand side of the screen after wearing it with screen facing down after less than 24 hours. It is not anywhere near as comfortable as my Nike Fuelband, and simply isn’t as fashionable as some of the Android Wear watches we are seeing–not to mention the Apple Watch. Microsoft touts Bluetooth 4.0 support, but for some reason they choose to force users to go through a slightly convoluted pairing process where the user has to open the Microsoft Health app, sign in and elect to pair, and then be told to leave the app, open settings, and pair through the system bluetooth menu. My Fuelband also does this, however, with the Fuelband I’m only viewing a small number of characters per interaction (the current time, the number of steps, etc) on a small, LED scoreboard style ‘screen.’ The Microsoft Band is a different story. Since the display is wrapped in the direction of the straps, it makes it quite awkward to read textual content on the display, especially if you are wearing the Microsoft Band on the top of your wrist. But it turns out a screen that flows with the band means the user can’t use the device in a natural way, and content laid out vertically in that form factor simply presents no useable horizontal space: a key feature for texts, emails, and other types of apps. When an email comes in, I get to see who the message is from and the first three or four words of the subject.


With the Apple Watch, I’ll have a screen that has more real estate to display textual content, and scrolling mechanism to smooth scroll as I read the content without ever having to take my eyes off the screen by having my finger block it. This means that whenever I want to see what time it is, I must lift my wrist and use my second hand to wake the display. The Fuelband doesn’t have an auto wake feature, but its mechanical button is better and more satisfying to press. I was disappointed to find out Apple Watch would not support sleep tracking, at least in the initial version. First off, Microsoft touts that you can get a couple of days battery life with the Microsoft Band, but you are going to have to charge it eventually. For now, most of us should continue to accept the reality of needing to charge our devices at least once every couple of days, so perhaps I’m simply looking at the wrong device for sleep tracking. Sure, a user may want “sleep tracking” in a product, but the user also doesn’t have a full understanding of the tradeoffs that must be made in order to make that feature great.
This means you can leave your phone at home and still get full GPS level accuracy of your run. I’ll be the first to admit that I don’t know much about heart rate, and what types of measurements are ideal, which is why I simply had no idea if my heart rate measurements during my different activities were normal or not. At the end of the day the iPhone 6 had recorded ~2000 additional steps, compared to the Microsoft Band (15,000 vs 13,000).
I’ve simply been doing a lot of thinking about the Apple Watch lately, and I think there are some key areas where Microsoft failed to make a great user experience. This will comprise about 44 percent of total mobile ad spend among businesses irrespective of size and budget. Using mobile ads allows for the creation of relevant messages that bring your audience to you. The fact is that social media engagements are possible at a wider scope because mobile devices allow for real-time interactions. By all means, prevent that by incorporating expert copywriters and mobile web developers to your team. When designing for smaller screens and shorter attention spans, your UI design must work at the speed of thought.
User research, such as surveys and interviews, will help you create personas for those most likely to use your app.
If your audience can’t easily use the app, then they certainly won’t download it from the App Store. With user scenarios, you’ll be able to design a UI that best suits them and the goals they want to accomplish. At a bare minimum, run some remote usability tests with a service like UserTesting so you can see how people use your app in natural settings. Building flows around content gives you a much more accurate assessment of the total number of pages required for your app. From there, you could continue iterating the sketches on paper and cut them out for a paper prototype, or move to a digital prototyping tool like UXPin. This will allow you to create a UI that makes users “feel at home,” according to the Treehouse Blog.
For example, navigation buttons at the bottom of the screen are easier for users to tap with a thumb than buttons at the top.
If your buttons are too small or bunched too closely together, users can’t tap them accurately (which only increase frustration and therefore abandonment). After using the device for several days, I think I can safely say it falls short in competing with both ends of the market–a jack of all trades, but a master of none. To me, it’s most comfortable (and most usable, but I’ll get to that later) when I wear it facing down. As it turns out, my wrist rests on a lot of surfaces (desk, table, etc), which is a pretty big problem since Microsoft is encouraging users to wear it this way.
With the Microsoft Band, I have an activity tracker that isn’t as comfortable as other activity trackers, and a smart watch that isn’t anywhere near as fashionable as some others. There are plenty of devices that use BTLE to make the initial pairing process a breeze, but Microsoft appears to have overlooked this small but important detail.
It is very difficult to get your arm and wrist to bend in a way that is parallel with your eyes, so you often end up in this awkward position of stretching your arm to an uncomfortable angle, or you end up tilting your neck to the point of nearly touching your shoulder to be able to read content. I have no doubt Apple experimented with form factors exactly like the Microsoft Band and the Nike Fuelband, as well as designs we will never see, and landed right back on the usable design that has been around for centuries.
The tip of my finger is literally as large as the vertical display, so trying to scroll content is not very graceful. The solution is clear in hindsight, but just an another example of the amount thought Apple puts into its product decisions. In addition, the buttons are on the inside of your wrist (as opposed to the side closest to your hand), so you must reach across and around the display in order to press the button and wake it up. Higher end smart watches all have an accelerometer to wake the display immediately when lifted. I’ve also never had a device that tracks my sleep, so it’s data I’m interested in learning about and seeing how it can improve my life. If you think about it, a smart bed actually would solve all of the problems I have listed above: it wouldn’t need charging, I wouldn’t need to alter what I wear to bed, and I don’t need to put it in sleep mode. In this case, Apple has simply chosen to let it be a problem solved by a device that is more capable of solving the problem, at least until they believe that they can solve it in a way that doesn’t introduce compromises to the user.
As someone who is subject to getting sunburned relatively easily, it was very nice to be able check the amount of UV at my location, as well as provide me with an estimate on how long it typically takes to get burned at that level. I have no idea which device is more accurate, but that seems like a fairly large difference. I think the Microsoft Band will stack up quite well when comparing devices in a spec-style checklist (It’s got sleep tracking! By 2020, there will be close to six billion smartphones accessing the internet, and companies are pushed to do better in terms of creating better ad and marketing campaigns, hence the projected increase in spending.


It is just a matter of creating ads and social media posts (think Facebook status updates and tweets) that are in sync with current trends and demands. If you are eager to achieve better marketing ROI, mobile ads are practically the best thing you can put your money on. The good thing about this is that it generates discussions that can lay the groundwork for future engagements. Ideally, you want to design an interface that’s easy enough for novice users, without boring experienced users.
This allows you to create specific goals for your users and tailor your app’s workflow to suit their needs. Make sure your feedback is friendly, human, and responds within the timing guidelines set forth by the Nielsen Norman Group. It doesn’t have to be anything fancy — your prototype can be done on paper so you can start understanding how users flow between content and actions.
In doing so, you’ll ensure that your app design matches user expectations without feeling boring.
And there are also different ways to hold a tablet, but users mostly hold tablets on the side. But they are currently about 45-57 pixels wide, which is bigger than what most guidelines recommend for touch targets. I’ve been using HealthKit a lot, so I was disappointed to see it missing that integration, especially since it supports heart rate and I currently don’t own a HealthKit compatible heart rate sensor.
The heart rate sensor just feels better on top, and the flat surface feels more natural on the bottom of my wrist. I have a hard time believing there will be much demand from a mainstream consumer for this device. That means to actually read the notification, I have to either bring my other hand up to the device and tap the notification or get my phone out.
In addition, as Apple has pointed out with the Apple Watch, on a display this small my finger gets in the way while interacting with the content. While I haven’t yet used a smart watch that supports auto wake when you lift your wrist, I imagine it’s a feature that will become a requirement once used for the first time, similiar to Touch ID–you can’t live without it. Microsoft Band did a good job in this area, as I was able to wear it throughout the night and it gave me a good amount of detail into my sleep patterns. That’s exactly what companies like Select Comfort and theirSleepIQ product are trying to do. For now, I don’t believe a wearable on your wrist is the answer for tracking sleep information. However, when I am out and on a run, I still take my phone with me in order to stay connected in case I’m needed. This is the type of feature that can actually change aspects of my life and make me more proactive in preventing my skin from being burned. Instant replies offer the opportunity of communicating your brand’s worth to your audience. Much more than that, the app uses some common mobile UI patterns, like the toolbar at the bottom, which is a pattern you’ll see in a lot of native apps. The other activity trackers aim to be part of the sport category from a fashion perspective, but I would classify the Microsoft Band as “techy sport,” given the large, flat, glossy display. I suspect this is why some of Microsoft’s promotional material shows people wearing the device this way, but then you are left with the fashion choice of having the clasp on top.
If you don’t handle a notification on your Band, then the badge number on the various tiles continues to increase until you clear it, regardless of whether or not you have handled it on your phone. Larger smartwatch screens are able to show more information, meaning I can get more context without always needing a free hand. Since the display only shows two lines at time (with only a few words at a time), it’s a constant battle of block the content, barely scroll, read two lines, and repeat. Until I use a wearable that is fully connected and does not need to be paired with my phone, its still coming with me. However, I do have to specifically turn on the sensor and wait for a reading, rather than it always running passively and alerting me to certain conditions. As hardware exposes more and more health information about the user, we need to make sure to provide that user with proper context. And the other big missing piece, Cortana, means no voice support or text dictation, which are critical features for any wristable. In its current form, the real value proposition is just a vibration alert, and giving me a few additional words to decide if I need to physically interrupt what I am doing and handle the notification. I imagine most people remove watches, bands, and most jewelry before bed, so sleeping with a slightly uncomfortable wearable on your wrist every night could actually contribute to you sleeping less, at least until you became accustomed to it. I’m sure battery constraints prevent that from being a reality, but I’m looking forward to the day when that is not the case.
It detects UV!, It lets you read email!), but at the end of the day, it falls short of being truly great at anything. This isn’t necessarily a problem on Microsoft’s end, since there is no way to actually control that through iOS API’s (to my knowledge), but it’s a detail I hope to see Apple get right.
And finally, I had to put the Microsoft Band into sleep mode every night before it would start tracking those statistics (a mode that required several swipes and taps to achieve). When I get into the bed late at night after a long day, the last thing I want to have to do is remember to put my wearable into sleep tracking mode. It’s also an advantage Apple has by owning the iOS platform, because the Watch will be able to attain this sort of deep integration with other devices, whereas the Microsoft Band will likely not.



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Comments to «How to create a mobile website php»

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