With the amazing potential of online marketing comes seemingly a million new things to learn, from web design and performance tracking to fancy acronyms like SEO (Search Engine Optimization) and CMS (Content Management Systems). Welcome.The Storage Facilitator is the modern self-storage professional's destination for useful education, intriguing news, diverse expert perspectives, technology updates, and beyond.
Get our free white paperThe Four Pillars of Profitable Self-Storage Management is an in-depth resource that empowers facility owners and managers to get more out of your business and stay ahead. The information contained herein has been obtained from third parties and we cannot guarantee the accuracy or completeness of the information. Throughout this hoopla, it’s easy to forget one of the simplest weapons you possess in your marketing arsenal— setting smart prices. Determine your niche in the industry— does your facility pride itself on cost-cutting and efficiency? List all of your prices online (on your website, classifieds, and local search and aggregator listings), so consumers can easily find them.

Because many of our consumer visitors sort storage search results by price, having a lower listed price, even if it’s only guaranteed for a certain amount of time, will rank you higher on the page. Pricing and promotions may seem simple, but staying price competitive is a marketing strategy. She has since left us to pursue an Ivy League education, but we plan to do everything in our power to bring her back next summer.
Yes, the slashed-through price is irresistible, even when you mildly suspect it’s a trick.
This white paper identifies major trends and best practices in rate management, occupancy analysis, rental contracts and profit management. The prices you offer and the specials you promote can make or break your self-storage facility’s success. According to Sara, you should choose a promotion that offers more than just a free first month.

If you advertise your eco-friendliness or modern security, you can and should set your price point higher. Literally slash it out so that customers can still see the original price, then place your discounted price beside it. If you’re a convenient one-stop shop for all things storage, from truck rentals to moving supplies to actual storage units, consider offering all-inclusive one-price packages. Base your pricing decision and research on amenities and specialty storage (read: wine, car and RV) that you offer as well. As a bonus, you also won’t lose money from customers who leave before their first month ends.

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