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MTA New York City Transit is once again running select buses from their museum fleet in revenue service for the holiday shopping season.
While details of the 2009 Holiday Vintage Bus program have not yet been officially released, it is believed that one or more vintage buses will be running along the M42 bus route in Manhattan (42 St Crosstown) between 10 AM and 2 PM, Monday to Friday, through the end of December. According to their CBS affiliate, New York city’s transit agency is currently testing a new digital advertising system on the sides of buses. Great, every uber-futuristic, dystopian movie ever made showcasing TV screens depicting ads on everything, has come to be.
Kind of (creepily) reminds me of Margaret Sangers eugenics system where she put abortion clinics in poor neighborhoods with minorities.
The order consists of 328 articulated buses for NYC through Nova Bus, and is valued at $231 million.


In the past year, MTA tested 90 of Nova’s articulated buses, including on Line M15 in Manhattan.
While last year’s vintage buses were mainly in service in the 1960s, 70s, and 80s before being retired, this year’s buses date from the 1950s! The system apparently uses actual flat screen displays to show rotating static advertisements as well as short commercials, but what’s particularly interesting is that the ads will be targeted towards the specific neighborhood the bus happens to be passing through thanks to GPS. One prerequisite for being able to do that is to have a large portion of the manufacturing occurring in the country. The client, MTA New York City Transit, has a fleet of more than 6,000 buses, making it the largest bus fleet among all local transport companies in North America. They are the first buses in New York City with three doors and low floors throughout the bus, which contribute to more rapid and comfortable boarding and alighting.


A company called Titan Worldwide has a 10 year, $800 million advertising contract with the city’s public transportation system, and the first buses to feature the new ads are currently being tested on a Manhattan route.
Aside from the fare of innovative consumer electronic products, the reader can expect to find news about geek culture, absurd inventions, awe inspiring technology, and an ever growing assortment of articles that we like to think fit within our view of what we’re calling the Geek Lifestyle.



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