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The classic story of The Polar Express has captivated the hearts and minds of boys and girls across the globe for nearly three decades.
With the film's 10th anniversary quickly approaching, the toy manufacturer wanted to recapture the hearts and minds of railroad enthusiasts with its unique line of replica trains. After briefly considering weekly train set giveaways, the company decided to hold one contest each month to help drum up support and excitement. Lionel also partnered with Warner Bros., the film studio responsible for the 2004 big-screen adaptation, to help expand The Polar Express campaign's reach. Overall, Egan says she's "pleased with the reach of the campaign" leading into the holiday season. Model Train Display Shelves There are far too many elements that may hinder the functioning of a product to teach not to get the precautions in opposition to them. Model Train Shows In Pa Rutter e figli contacted for the company of $ 500 000 attacked dirt and rock by hand with shovels and picks with their 300-strong crew.
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The popular Christmastime tale, first released in 1985 as an illustrated children’s book, has since inspired an Oscar-nominated 2004 film and a collectible railroad set from model train-makers Lionel LLC.
To do so, the 113-year-old company launched its "Polar Express Sweepstakes" to promote its officially licensed model trains among frenzied fans.
Participants were required to visit Lionel's custom-made Facebook landing page and submit some personal information to enter the contest. More than 1,300 Facebook fans liked the Lionel Trains page over the course of the sweepstakes.
For each sweepstakes, Lionel's marketing team sent out emails to its newsletter subscribers and shared a flurry of social media posts on its Facebook, Twitter and Google+ accounts. The studio's social media staff helped spread the word about the contest with several posts that were sent out to the more than 425,000 fans of The Polar Express movie. The contest helped Lionel connect with its biggest fans, introduce lovers of The Polar Express film to its model trains and position the company for success in 2014. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.


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Training course for employing someone would be considerably less difficult but very much more expensive. Alarming awakened by this fact the Pennsylvania legislature approved the Mainline of the Public work to start the construction of an artery of h2o trans-Pennsylvania running in an East-West direction and designated the "main line Canal " to connect the two cities. Lionel's marketers timed The Polar Express campaign from September through November to tie into the story’s holiday theme.
The company's sweepstakes had three main goals: to promote The Polar Express brand, create more awareness about the product line and boost holiday sales. The social media contest also attracted more than 25,500 unique visitors to its landing page — in no small part due to Lionel's analytic approach to driving traffic to the contest's entry form. The strategy proved successful — more than two-thirds (68%) of people who visited the sweepstakes page entered the contest. Egan says the film studio played a crucial role in driving traffic to the sweepstakes landing page — a November 18th post alone garnered more than 8,500 Facebook likes, received nearly 200 comments and prompted more than 460 shares. The sweepstakes served as a solid introduction for another sales campaign in which fans can win a limited-edition Polar Express book signed by author Chris Van Allsburg.
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