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27.11.2014
Fine if you want to go through all the trouble, but for me it would be like a Godzilla movie, kitty would keep knocking everything over and derailing the train!
After briefly considering weekly train set giveaways, the company decided to hold one contest each month to help drum up support and excitement.
With the film's 10th anniversary quickly approaching, the toy manufacturer wanted to recapture the hearts and minds of railroad enthusiasts with its unique line of replica trains.
To do so, the 113-year-old company launched its "Polar Express Sweepstakes" to promote its officially licensed model trains among frenzied fans. More than 1,300 Facebook fans liked the Lionel Trains page over the course of the sweepstakes. The contest helped Lionel connect with its biggest fans, introduce lovers of The Polar Express film to its model trains and position the company for success in 2014.

After briefly considering weekly train set giveaways, the company decided to hold one contest each month to help drum up support and excitement.
With the film's 10th anniversary quickly approaching, the toy manufacturer wanted to recapture the hearts and minds of railroad enthusiasts with its unique line of replica trains.
To do so, the 113-year-old company launched its "Polar Express Sweepstakes" to promote its officially licensed model trains among frenzied fans. More than 1,300 Facebook fans liked the Lionel Trains page over the course of the sweepstakes. The contest helped Lionel connect with its biggest fans, introduce lovers of The Polar Express film to its model trains and position the company for success in 2014.


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