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admin | How To Get Your Guy Back | 20.06.2014
Senior marketers at the supermarket say mistakes in their festive advertising campaigns could be to blame for this setback.
By simplifying and streamlining the ordering process Tesco could also minimise the number of problems users might experience along the way. It would also appear that the login for the Tesco site will not work on their clothing site, meaning you have to register with them again. It was encouraging to see that Tesco’s website contained a store locator tool that allows users to either search by town or postcode to generate a list of nearest stores. The website is easy to scan and navigate, although they do have a tendency to cram a lot of information into one page. If the site it too cluttered it can be hard for your visitors to separate the information they’re looking for from the visual content.
The checkout pages also require too much scrolling, and there are plenty of visual distractions for shoppers. Enclosing the checkout process by removing search functionality and primary navigation could help funnel Tesco’s customers in the right direction. Another point I noticed was when I clicked the back button, my whole weeks’ worth of shopping was lost.
In general, the Tesco website is well-designed and offers good usability; however, there are a few improvements the supermarket chain could make to further boost their conversion rates. One area I would be keen to focus on is streamlining the checkout process, removing navigational links to other parts of their website. This item will be sent through the Global Shipping Programme and includes international tracking. Items delivered internationally may be subject to customs processing depending on the item's declared value. Youa€™ll see an estimated delivery date - opens in a new window or tab based on the sellera€™s dispatch time and delivery service. Will usually dispatch within 1 working day of receiving cleared payment - opens in a new window or tab.
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. By clicking Confirm bid, you are committing to buy this item from the seller if you are the winning bidder and have read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab.


By clicking 1 Click Bid, you are agreeing to buy this item from the seller if you're the winning bidder.
This is a private listing and your identity will not be disclosed to anyone except the seller. Will usually dispatch within 3 working days of receiving cleared payment - opens in a new window or tab. By submitting your bid, you'll be contractually committing to buy this item from the seller if you are the winning bidder. By submitting your bid, you're committing to buy this item from the seller if you're the winning bidder. By clicking Confirm, you commit to buy this item from the seller if you are the winning bidder. By clicking Confirm, you're committing to buy this item from the seller if you're the winning bidder and have read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab.
Building on its position as one the largest and most profitable grocers globally, its online site shopping service has grown to become one of the most success dotcom stories of the century. The process is rather drawn-out and complicated, something that is heightened when attempting to order from their mobile site. This is an instance where best practice would surely be to encourage customers to shop across your range – not impede them!
It’s important to remember that not everyone is comfortable with buying online, so it’s important your website accommodates all of your shoppers.
There are so many elements to the page that it makes it hard to focus on one particular feature. This is something new customers to Tesco could find quite intimidating and deter them from purchasing. This means that online visitors have plenty of opportunities to exit the process when they should be concentrating on entering address and payment details. It’s a good idea to only contain links to the help, returns and policy pages in a new window.
Nothing frustrates me in quite the same way as having to re-input information that I have already taken the time and effort to enter. Remember, you only want your customers to head in one direction, so it’s imperative that you remove any unnecessary distractions.


Delivery times may vary, especially during peak periods and will depend on when your payment clears - opens in a new window or tab. Contact the seller- opens in a new window or tab and request a postage method to your location.
Find out more about your rights as a buyer - opens in a new window or tab and exceptions - opens in a new window or tab. By clicking Confirm bid you commit to buy this item from the seller if you are the winning bidder. Import charges previously quoted are subject to change if you increase you maximum bid amount.
You've read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab. Import charges previously quoted are subject to change if you increase your maximum bid amount. Unfortunately the chain has taken a bit of a hit of late, with the recent news that share prices have fallen sharply after a drop in sales over Christmas. The store locator also contained some useful information on opening times and directions, as well as available facilities and product ranges.
With the removal of other distractions, information giving your customer’s confidence in their purchase is made more prominent.
In general, users are more likely to usually forget their password than their username, so having something to remember this for you is a great way to encourage visitors to return.
If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable.
By stripping down the checkout page customers are funnelled in one direction, towards the payment and order confirmation page.




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