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admin | Getting An Ex Back | 25.11.2015
Every charity, large or small, wants to be able to find new donors to increase their income or diversify their supporter base. It might be that you need to raise more funds for a special campaign or you know that there is a particular group youa€™re not reaching (such as sponsors or high net worth individuals).
Whatever the reason, charities who want a sustainable fundraising programme SHOULD be continually seeking to add new prospects to their list and identify new sources of funding.
But, taking into account that security and sustainability can be found with a broader funding base, how easy is it to add to your prospect list?

START WITH WHO YOU KNOW – who does your board know, what about your staff or partners?
There are, of course, many ways to find new donors for your charity – and Ia€™ve talked about how you can engage your board in more detail in this video about finding donors with your board.
And if youa€™d like to find out more, get Finding Donors on Kindle (remember you dona€™t need a Kindle but can download to your PC, Mac or phone) and start to make finding more donors a priority for your charity today! Your downloadable toolkit is packed full of ways to raise more money - from finding donors in the first place, to writing proposals.

Or it might be that you want to make your funding base more sustainable by diversifying your income. Of course, this shouldna€™t be to the detriment of your existing donors (remember it costs more to recruit a new donor than it does to get another gift from an existing donor).

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