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In this chapter we'll look inside the profitable online coupon business and how there's a lot of opportunity for you to create your own in smaller, niche, markets where they have yet to take off.
Outside of the obvious markets and big retailers there's very few worthwhile coupon sites meaning you can really dominate these markets.
I have to admit I wasn't really that familiar with online coupon businesses and their business model until I read the “How To Build A Billion Dollar SEO Empire” post over at ViperChill recently.
Funny thing was after reading it I was about to buy web hosting with WP-Engine and I checked RetailMeNot and managed to get a huge discount using one of their codes. Instantly I started thinking about how to make your own online coupon business and the potential it has. In case you aren't aware either coupon sites offer discount codes you can use when buying products and services online, everything from household goods to technology to flights to web hosting and beyond.
They make their money by showing you the discount code then getting you to click on their affiliate link to go over to the retailer and use it. Or in some cases when you 'unlock' the code a new window automatically pops up with the retailer setting the cookie in your browser. 90% of coupon traffic is BUYING traffic as people tend to only search for coupons just before the make a purchase or when on the checkout and they see the 'discount' or 'coupon' code box. HOT TIP: Find less obvious markets where the $485BN discount business model hasn't penetrated and make your mark. If someone is Googling “Amazon coupon” it's obvious they are about to buy something from Amazon pretty soon so Amazon was going to get the sale anyway. Now they still get the sale but the customer is paying less AND they have to give the coupon site a commission so there's less money to be made by Amazon.
Though from the customers point of view if they are finding a discount they would consider themselves to have gotten real value from the coupon site.
So as your focus with affiliate marketing should always be to offer your audience value you definitely are doing that by giving them a discount. The thing is, much like price comparison sites, whilst the big players have a monopoly on the market there's still lots of niche opportunities outside the obvious markets. Most sites mainly offer coupons on technology, fashion, travel and beauty leaving a ton of untapped markets ripe for the picking so you can use for your online coupon business.
Think along the lines of hobbies, parenting, business, web hosting, wordpress themes, cooking, sports etc. The only thing better than getting some free money saving coupons, is to actually have and run one of these big coupon sites. Not heavy on content so if you don't like writing blog posts or copy then this is a good model. Outside of the main retailers and industries (fashion, travel, technology etc) there's lots of room for niche coupon sites. A multi-billion dollar industry so there's a lot of room and money in the space that you can tap into.
If you can come up with creative ways to get links from popular websites you'll rank well as most coupon sites have junk links. Lots of competition in the big markets so they are saturated but if you niche down it's not a problem as there seems to be few niche coupon sites around.
Getting traffic from other sources could prove tricky as people tend to only seek out coupon codes just before purchase so building a community and being inventive with traffic generation is a must. HOT TIP: Think of creative ways to get traffic and links and build your own community so that you're not reliant on search traffic. That's why it's essential to always include the best deal for them even if the best deal for your customer isn't the one that pays you the most commission. They will repay you by using your site EVERY time they plan to shop so think long term for your online coupon business. On top of just discounts you need to provide value by giving them additional information and interaction. Allowing them to rate deals, leave comments, post their own deals, get involved with the community through forum and so on.
And an idea that has clearly resonated with hundreds of millions of people who have landed on their website.


As you can see most of these online coupon businesses are pretty dreadful looking, badly designed and unorganized – a smart marketer like yourself could clean up in something more niche. There's no point in trying to compete with the billion dollar companies who have the main markets dominated.
Think of something smaller that's in high demand and pricey enough that people look to get a promo code for. It could be web hosting, hobby related, sports and activities, web hosting or themes, food related, hotels etc. You're going to have to come up with a creative traffic strategy as the bulk of coupon code traffic comes from SEO in RetailMeNot's case (63%) and you're not going to rank instantly. Creating a blog and engaging in a content marketing strategy of posting high quality posts relevant to your niche, interviewing and featuring major players , linking out and sharing other bloggers content.
Having a social media presence will be key and being active on related forums will work too. Like RetailMeNot you'll want to build a community and get people interacting with the site – rating deals, leaving feedback and comments and even getting your own forum up and running. Send out daily deals, blog content, email exclusives, news about the niche to keep people opening your mails. You'll have to have your affiliate agreements in place and coupon codes from the beginning – it would help if you already have agreements with a lot of the companies you plan to work with. Aweber to build your email list so you can send out your daily deals is essential – it's available for special promo offer at $1 here.
A list of the best coupons deals to be featured on your online coupon business even if you don't get a commission or have a relationship with that retailer yet – this will make your customers happy and return visitors.
Content wise you don't need much for the coupon section it's self though it must be interactive so write some blog posts related to the niche to entice people to the site. A promotional plan to get traffic through Facebook, classified sites, content marketing and SEO. HOT TIP: Even if the discount code doesn't net you a commission but is the best saving for your visitor display it - this creates huge value! Online coupon business sites are a VERY lucrative industry, worth over $480 billion in fact, yet aside from a few mainstream sites haven't really trickled down into the niche markets yet. There's huge potential for you to get involved in one of the less competitive markets and carve out your own piece of this billion dollar pie.
Pick a niche that's not too obvious but where people regularly spend money online and the purchase price is enough to warrant seeking out promo codes. Be creative with your traffic generation as SEO traffic may not come instantly for your online coupon business.
Go about gaining traffic, links and social shares through blogs, forums, social media in your niche.
Always offer the best discount codes first even if they make you less commission or no commission at all as this will build up trust with your audience and provide real value to them.
Be aggressive about building your email list from the beginning to help with repeat traffic.
If you pick the right niche and efficiently drive traffic to your site this will be very lucrative as people searching for coupon codes are in buying mode meaning a high conversion rate into sales. Our control panel works well for visually impaired and blind users, since it is more text based than other web builders. Learn About HTMLEven though SiteRightNow takes care of all of your website programming, we know that there are do-it-yourselfers out there who enjoy learning how things work.
These five website builders all walk you through how to make a website with simple interfaces and tons of built-in features like e-commerce and SEO optimization.
If you’ve got products to sell, you can set up your online store directly through Shopify or integrate it with an existing site on another platform. Squarespace is known for making it easy to create a beautiful, sleek looking website with responsive design that looks great on any device. Wix has tons of templates and it’s even easier to customize than many other builders. You can use duda mobile to create a mobile version of your existing website, or duda one to start from scratch.


Who will read this article: If you have interest on running your video hosting services, you wanna create your own video sharing site on Linux server with thousands upon thousands of visitors and video clips hosted just like YouTube, iFilm, Break or other famous video sharing sites do, this tutorial may tell you how to make the first step. Last but not the least, there must have a flash video (.flv) player that can play the videos uploaded by all people.
RetailMeNot gets 63% of it's traffic from search engines through “discount code for X” type searches and as a niche player in the business you can't rely on Google's unpredictable algorithms. Sharing codes on classified ad sites like Gumtree and Yelp as well as offline classified ads. Now, with SiteRightNow, you can make your own website for personal or business use without programming in a matter of minutes at a price that almost anyone can afford. As far as we know, we are the only company who thinks enough about their website builder (or has a powerful enough website builder) to use it for their own website.
You tell them what you want the focus of your site to be and they’ll direct you to the templates and features to make your own website stand out from the rest. It’s a one-stop storefront, inventory management system and allows you to accept payment instantly from anywhere in the world. Some users find it a little less intuitive to use than its competitors, however on the flip side, developers can further customize the templates by injecting their own code. This can be dangerous if you don’t know how to make a website look great and veer too far from the original template. Duda has a huge variety of options for personalizing your visitors experience based on location, how often they’ve visited your site, holidays, etc.
More important, this software must have the ability of contain any numbers of video files that are uploaded by the people all over the world to flash video (.flv) file. Adobe® Flash® Media Interactive Server 3 software has the unique combination of powerful streaming media capabilities and a flexible environment for creating and delivering interactive social media applications to the broadest possible audience. Therefore, YouTube needs a flash video player maker to make a flash video player to play these flash video files. You can copy, modify copies of this page, under the conditions stipulated by the license, as this note appears clearly. I created the SiteRightNow control panel web builder to speed up my own web design to help small businesses who couldn't afford an expensive web design project. Every other website building service we have seen uses a "template" approach, which we think makes it more difficult to build a custom website.
The San Bruno-based service uses Adobe Flash technology to display a wide variety of user-generated video content, including movie clips, TV clips and music videos, as well as amateur content such as video blogging and short original videos. You can streamline your development workflow by creating and editing images in Fireworks and flash works in Adobe Flash CS3, and then import them directly into Dreamweaver. With it, you can design your own player user interface and create a scrollable thumbnail play list, you can add advertisements to the flash videos. We think our approach is more open ended using general "page styles" allowing you more freedom with the way you present your website content. The days of needing to know code or complicated software are long gone — in fact, the hardest part is just deciding which website builder to use.
The generated flash video player has to play any number of flash videos with a single flash video player, as it's impossible that one player plays only one flash video file. We are proud that we were able to use our own SiteRightNow control panel to create our own website.
You have to install all these tools in the machine and set up the development environment correctly to make sure they work right together. The generated flash video player can add single or multiple videos in many formats to website. The flash video player supports playback of video formats that the Adobe Flash Player can handle, such as FLV, MOV, MP4, 3GP, 3G2 and H264. You can create your own web pages like the ones you see on our website using your own SiteRightNow Control Panel.



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