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admin | Getting An Ex Back | 22.01.2016
Next – you need to know that this is NOT an official website of any government entity or nonprofit organization. Type the name of a park into the Search bar at the top right of your screen (when you’re on your desktop). If you ever find a park that I don’t have on the site or if you want to write for the blog, please consider sending photos and contributing so I can post for others (see How to Be a Park Reporter). Go straight to the source and consult the OFFICIAL Parks & Recreation pages of each city in Orange County.
Hope this helps you find new places to play — and you can always email me and ask me questions. Thanks for reading and it’s nice to see so many families getting out to play these days.
It's always nice to share.About Michele WhiteakerMichele is a local mom, play advocate, and nature guide sharing parks, play trips, and outdoor activities in Orange County since 2008. By giving us, her fellow travelers, a fresh, thoughtful, human-to-human take on some obvious facts, Barbara had taken her topic from boring to interesting.
When Barbara talked about emergency-exit instructions (her X), she described the plane filling with smoke and noted that, in such a situation, our brains might forget about the back door (her Y).
What are your organization’s equivalents of emergency-exit cards – core, classic content that people tune out?
Barbara took enough interest herself in this boring content to figure out an approach that piqued our interest.
How could you listen more effectively to what people say about your organization on social media?
How could you take fuller advantage of in-person events to look into the eyes of your customers?


An apt question transforms non-listeners into listeners who just might become remember-ers. As I was wrapping up this article, I came across a mock airline safety card that had been packaged with a set of DVDs of the award-winning TV series Lost. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE!
Great article to light a fire under marketers, We have a responsibility to get our audience to stop and pay attention.
I’ve been a proponent of applying content marketing skills to ALL of your company information and communications. Marcia, I am happy that you asked Mostly I rely on the following 3: utility (very useful and practically oriented content), content length (1000+ words of content, the more the merrier) and Memory Glue (use branded strategies or infographics).
Read why I’m the perfect person to guide you through suggestions of new places to play and things to do outdoors in Orange County. It is a completely independent blog written by a local mom about local parks and outdoor things to do in Orange County. The marker will bring up the park name which links to a blog post with detailed info about each park. Coming from her, that same-old-same-old content, typically delivered as a mindless spiel, had us all looking straight at her.
We all need reminders of important messages – even (maybe especially) when we’ve heard them before. Barbara had apparently studied the emergency-exit instructions and considered ways to engage a disengaged audience. She knows who is paying attention and what prompts people to do what she wants them to do (reach for that card, look back at her).


Instead, she asked us, “What would you do if smoke were coming in through both of these doors?” Her question nudged us to confront our uncertainty. Join thousands of your fellow professionals and hundreds of experts at Content Marketing World, Sept. How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them) and You Can Say That Again: 750 Redundant Phrases to Think Twice About.
This shouldn’t come as a surprise given that we are swarmed with information and only superb content can get the needed exposure. But no one had ever warned me that my fight-or-flight brain would forget about that door’s existence. But if you haven’t got a Y, a pretty engaging, surprising Y, you never leave topic-land and arrive at a story. In fact, companies usually lose their ground precisely because they do not have a proper channel to their audience.
I guess parents should encourage their children to play outside, running, and playing hide and seek. If you do something like this in your next interview, come back and let us know what you did and how it went.
She taught technical writing in the Engineering School at Cornell University and studied literature and creative writing in the Syracuse University Masters program under Raymond Carver and Tobias Wolff.



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