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The invention of social networking changed the way humans, businesses and organizations communicate and relay information. Twitter has 554,750,000 active registered users, with 135,000 new users signing daily publishing 58 million tweets every day. Each social network has its advantages and disadvantages but many of them can be instrumental not just in staying connected, but in job search, navigating your career, and building a personal brand, whether its for an individual or a business. Be strategic and selective when choosing who to “friend”, follow, and connect with, and don’t just accept a request to connect from anybody. In 2012, five different social networks staked their claim as the most important platforms in this entire space – Facebook, Twitter, Google+, LinkedIn and Pinterest.
But, if you’re new to social marketing, taking on all of these channels at once would be a mistake.
This infographic takes a closer look at small business and social media, providing an overview of the five main services, need to know terms and seven tips for getting started. Social networks have recently, almost completely revolutionized the way you search on the internet. What we should recognize now as 100s of various social systems started as just a few simple sites. The all too popular social network Facebook boasts 1.11 billion monthly active users as of March 2013 and 655 million daily active users according to its newsroom page.
Put forth the effort and each of your social media accounts will produce more connections and tips that could lead to a never-ending stream of opportunities. There are numerous social networks to choose from and while I am active on several social networks, my main three are Twitter, Facebook and LinkedIn. On my social media pages I’m connected to family and friends and I follow several celebrities on their pages as well. In social networking, I have seen it all: the “I’m bored” posts on Facebook, the “I wish it would stop raining,” tweets. Wright is a legal assistant the law firm of Mattingly & Nally-Martin, PLLC in Lebanon, Kentucky.
While you can make a good case for the inclusion of other social networks such as Instagram and Reddit, brands looking to get started in social media should absolutely concentrate on the top five. I also follow and have connected with many individuals whom I consider to be my “career idols”—fellow writers, successful journalists, authors and others in areas of media and law. She is also a freelance writer who has written for several publications including Glass Heel.
If you want social networking to work for you, try posting positive messages and material that shows your depth and passion. Hillary graduated from Campbellsville University in 2010 with a bachelor of science in Mass Communications (Public Relations emphasis) and a 2nd major in English.
If you are in the middle of a job search, discreetly let them know by reaching out to them and inquiring about their career. As many know, I am obsessed with journalism, law and women in the workplace, and the occasional book or film review. I vowed to stay away from it while I was in college, for certain reasons, but now I enjoy seeing all the exciting announcements and photos.
People, even work acquaintances and potential employers want to see that you have a life outside of work.
One of my former high school English teachers who I keep in touch with noticed my posts about women in the workplace and connected me with one of her friends who had a friend who had recently started a magazine about women in business. That friend connected with me and then connected me with the publisher of that magazine with the idea of the possibility of me collaborating with her in a piece for her publication. I also have had other friends offer recommendations and advice based on what I include on my social media pages. So don’t be afraid to push the envelope by posting that interesting article, interview, news video, or speech.
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