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But, when I think about that book from a practical perspective, I have to admit: if you were trying to sell it, not putting anything on the cover would just be really stupid marketing. But, much like leaving the title off a book you’d like to sell, there are some huge mistakes organizations make on their websites. So consider what you’re presenting to your prospects on your website—are you making these costly mistakes? Did you know it takes less than a tenth of a second for users to form an opinion about your website? When I asked our team at Nectafy what they thought made a website seem untrustworthy, I was overwhelmed with answers about poor design.
Do your product and service pages offer enough information for a prospect to make a purchasing decision? Chances are, most of your website visitors will land on your site, scan through a few pages, and move along without initiating any kind of conversation with you. Think through all the information you would want or need to know before purchasing from a company, and use that as your guide as you expand your website’s content. If you want an interesting read, check out the article This Surprising Reading Level Analysis Will Change The Way You Write, by Shane Snow.
Whether you’re a small business or a large corporation, you have to establish some credibility with your target audience. By adding reviews or customer testimonials to your site, you’re giving prospects a reason to trust you. If I’m visiting a website and see an outdated copyright or dated information, I start to wonder if I can trust anything I read on the website. Do you record your television shows just so you don’t have to watch the commercials? I do. If you were to pick one single advantage for your “Lemonade Business” what would it be? Google uses a sophisticated algorithm to rank web pages depending on the keyword being searched. In fact SEO is plain simple but it takes a lot of time and effort to get to the front page of Google and that is why most people prefer to pay some SEO agency to do it for them.
Many people will blindly burn $100-$500 in Google Adwords just to become convinced it’s ineffective, which is not true.
I’d love to educate you further and help to get your website in front of your customers, but I really need your feedback to move forward. Hi guys, my name is Tim and recently I’ve joined MotoCMS to handle all kinds of web marketing endeavors. Product Templates Why? Jan 31, 2012 · Create your own hymn book or song with this app and share it others! IM Creator is a new way to create your website: choose design, insert content and publish it the world. Maybe your company has all the right intentions. And maybe you have a bunch of happy customers to back those things up. And unfortunately, even though those mistakes may be unintentional, they can make your company appear to be untrustworthy.
It’s much easier to trust a company when there are faces to put with your company name.
Do you provide your website visitors with enough information to actually make a decision about purchasing your products or services? Even worse, they could interpret your elaborate language as you trying to trick them into buying your products. Every one of them told me that they assumed that higher reading level meant better writing.
90% of customers say their buying decisions are influenced by online reviews, so why not make that information readily available on your website? If you’ve worked with well-known companies in the past, put that information out there!
Lately we’ve talked about banner advertising and educated you on how to get more bang for your buck.
The process of optimizing your website in accordance to this algorithm is called SEO – Search Engine Optimization.
The whole system reminds of an auction where you bid the highest price you’re able to pay when someone clicks your listing.
I really don’t want you to get into this trap as well so please do a thorough research on SEM (Search Engine Marketing) and learn the Google Adwords system before spending any money on it. Please post your questions in comments below and I will build further posts around the topics that bother you most.
I’m happy to share my experience on this blog and I’m always eager to answer any questions you may post in comments! In order to show your potential customers you are the right company for them, you have to be an open book. The last time I received one, I became immediately suspicious of the party on the other end, and said I wasn’t interested before they even told me why they were calling. Well this time you’re going to learn why visitors from Google are a hundred times more valuable than those brought by banners. With Google Custom Search, add a search box to homepage help people find what they need on website. But without the right cover—without even a title—how would anyone else know that it’s worth their time? But data shows the opposite: lower reading level often correlates with commercial popularity and in many cases, how good we think a writer is. Nowadays, it’s about making sure you have the right information out there when prospects come looking for it.
The cover is made up of a faded red, textured fabric, and it doesn’t even include a title.
What could you provide them that’s truly useful (beyond your products or services)? This is the exemplification of trustworthiness.
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