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While the public may be enjoying Storage Wars, response to the show from storage facility operators has been mixed to negative.
Anyone involved in the storage industry has probably encountered this when they mention their line of work. Rather than responding to these questions with a diatribe about the annoyances of the show to the storage industry, however, Robert turns the conversation around to positively promote his own storage facility. “It allows me to say yes, but also to tell them that we allow a lot of small businesses a way to store their stuff and offer a variety of other services,” he said. Most people perceive self-storage facilities based off what they see on Storage Wars, but auctions are a small part of the storage industry. The next time someone mentions Storage Wars, take that as an opportunity to talk about what else your storage facility does. Strangely enough, Storage Wars can also aid in the problem of unreachable delinquent tenants.
If you’re worried about delinquent tenants, bringing Storage Wars into the conversation may help make the consequences of unpaid rent more urgent and real. It’s also valuable to familiarize yourself with websites like Pinterest and Tumblr, where a huge percentage of users are interested in neat collectibles, various knick-knacks, and quirky DIY projects.
Again, if you feel you will not be overwhelmed by bigger crowds, harness the excitement and interest generated by shows like Storage Wars and Auction Hunters.
Welcome.The Storage Facilitator is the modern self-storage professional's destination for useful education, intriguing news, diverse expert perspectives, technology updates, and beyond. Get our free white paperThe Four Pillars of Profitable Self-Storage Management is an in-depth resource that empowers facility owners and managers to get more out of your business and stay ahead. The information contained herein has been obtained from third parties and we cannot guarantee the accuracy or completeness of the information. Unfortunately in the storage business from time to time we have to auction off contents of storage units for delinquent tenants.
Founded by industry veterans Lance Watkins of Storage Outlet and Barry Hoeven of Kure It, Charity Storage is a nonprofit organization that uses self-storage auctions as a platform to raise money for charities. Charity Storage has an economical business model that takes advantage of the self-storage industry’s existing infrastructure.
Auction attendees bidding on the Charity Units tend to bid high, as they know the proceeds go to charities. A Charity Unit went for $700 earlier this month at Dollar Self Storage in Corona, CA, and the facility chose to donate their 60% of funds to The Young Americans, a national nonprofit performing arts organization. Our self-storage blog is excited to see so many facilities using their vacant units to raise money for charity and give back to their communities. Councilwoman Laura Friedman, who voted for the 174,266-square-foot facility, said although she’d prefer a more artistic use, the site at 5500 San Fernando Road has sat vacant for too long due to unattractive conditions, including a nearby railroad.
Mayor Dave Weaver said he reluctantly approved the project because he couldn’t find a logical reason not to. Self-storage consultant Jim Chiswell said the lack of enthusiasm from the Glendale City Council is representative of the challenges that operators face across the country, especially as the industry enters a new development cycle. To appeal to communities, operators must come up with ways to improve the appearance of new self-storage facilities, he said.
Another factor that Chiswell said that works against self-storage development is that a facility usually doesn’t generate sales tax revenue for municipalities. Because the shows are staged to make the odds of striking gold look high, overeager first-timers end up crowding real-life auctions and may very well overwhelm small operators. This week, we’ll be looking at how Storage Wars can help promote your auctions and facilities, so you can use storage auction shows for good. Channel the interest and enthusiasm for Storage Wars as a segue to educate and endorse your services.
Since the show aired, Robert told me response levels have greatly improved for his facilities.
Also consider using social media and web marketing to reach out to people who may not regularly attend your auctions. Create a Pinterest board with cool items found at previous auctions, or simply use it to collect images of antique finds that get local viewers excited and inspired enough to check your auction out in the future. This white paper identifies major trends and best practices in rate management, occupancy analysis, rental contracts and profit management.
Charity Storage launched its beta site in February, and already has 200 self-storage facilities on board.
Storage facilities are signing up, and auctions enable a broad distribution of charitable funds— 10% of net proceeds go to the Self Storage Association Scholarship program, 30% go to Kure It Cancer Research, and the remaining 60% goes to a charity of the storage facility’s own choice. Facilities can choose from the nonprofits on Charity Storage’s list, or they can donate to a local organization. It’s always good to hear of auctions and self storage owners giving back to the community.
21, the City Council in Glendale, CA, approved Public Storage’s plan for a facility with about 1,500 units.
The property sits within the city’s Creative Corridor, a zone created to attract digital and media businesses to the area. He said he was upset about the storage facility because it won’t generate as much taxes as other land uses. Attendees hoping to score big end up driving bids to unreasonable levels and forcing regular auction attendees away. There’s no doubt that the incredible presence of storage auctions in pop culture has increased the public’s awareness of storage facilities in general. Much like donating to Goodwill, contributors receive a tax-deductible receipt for their donations. Publicly traded REIT Public Storage, the country’s largest self-storage operator, maintains its corporate headquarters about a mile from the site. All of a sudden, your previously calm self-storage facility has become the new hotspot for curious and fervent fanboys aspiring to be as casually successful as Barry Weiss. Make it sound interesting, fun, and exciting— capitalize on the idea of hidden treasures, interesting antiques and unique knick-knacks.
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Published at: Shed Blueprints