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Shed Simove's book 'Success Or Your Money Back' contains thirty secrets for getting anything you desire.
A Jewish comic from the UK is facing a legal battle after his application to trademark his Rampant Rabbi vibrator rubbed a nationwide chain of adult stores the wrong way.
The Ann Summers chain is arguing that Shed Simove’s moniker for his rabbi-shaped sex toy bears too much resemblance to its Rampant Rabbit line of vibrators, and the two could be too easily confused, the New York Daily News reported.
Trading standards rejected Simove’s application to trademark his limited-edition silicone vibrators last year after the lingerie store voiced concerns that they would be confused with its own range of Rampant Rabbit toys. But the designer continues to defy the decision by selling the toys on his website for £99. DAILY NEWS New York News Politics Sports Entertainment Opinion Living Autos Search U.S. Jewish comic in legal battle with adult shop over Rampant Rabbi vibratorA Shed Simove wanted to trademark the sex toy's name, but Ann Summers, a chain of adult stores in the UK, said it infringes upon its Rampant Rabbit vibrator and filed papers to block it.
A British Jewish comic is facing a sex shop legal battle after he invented a Rampant Rabbi vibrator. Shed Simove, 42, is catching heat from nationwide chain Ann Summers, which says the cleric-shaped stimulator's name could be confused with its own Rampant Rabbit range. We sat down with Shed to talk dildos, religion, comedy and the spirit of fun that permeates all of his work. The controversy surrounding the Rampant Rabbi really concerns the ongoing suit from Ann Summers and not that you’ve made a dildo out of a Rabbi, which one would assume might piss off some people in the Jewish community.
There’s three words there but perhaps we should just focus on “modern woman.” In my life I’ve been fascinated how women have become empowered with their own sexuality.
So when I talk about the modern Jewish woman I suppose I’m talking about modern women in general. Any farm animal she wants… just not a goat. It’s interesting because I think there’s a level of sex positivity within the Jewish community that other communities don’t necessarily have. That link between Jews and comedy exists within a very American context — the Catskills, the Borscht Belt, all the way back to vaudeville in the late 1890s, early 1900s. My upbringing was in Cardiff in Wales and we were brought up Jewish but not really religious — Friday night of course and all of the main festivals and I suppose as you grow up you make your own decision about your relationship with a higher being or not as the case may be and my parents were good enough to let me make my decision myself. Right now, creatively, you seem to be focusing most of your comedic energy exclusively on creating these really bizarre novelty gifts. But I think you are spot on when you said I do it in a fun, lighthearted, I hope not nasty way.
It’s interesting because I do think there is a subversive element to the Martin Loofah King.
You run seminars in the corporate world where you help companies try to rethink their strategies in new, creative ways. My next stage is really I’d like to come over to the states and I’m looking for agents and managers who can help me come to New York and LA and put on my show Trouble and bring it to an American market to see whether I get embraced or stoned. Subscribe to Heeb Subscribe to our newsletter to get fresh Heeb stories and events in your inbox! Shed Simove, a Jewish comic from the United Kingdom, is facing some serious legal troubles after his application to trademark his latest sex toy: The Rampant Rabbi vibrator, which he is selling via his website, Masturpieces. According to the New York Daily News, Ann Summers argues that the two vibrators can be easily confused.
This is not the first time Simove has been in the headlines for his interesting choices for names when it comes to sex toys; his other creations include Buckingham Phallus, which resembles Queen Elizabeth II.
However, Simove said he is hopeful for a mutually beneficial compromise and possibly even a partnership.
I don't think there is any confusion between the products," Simove said in a statement.
Simove's other creations include Buckingham Phallus, a sex toy that looks like Queen Elizabeth II.
Though it’s his dildo, and the subsequent lawsuit, that have earned Shed the most attention stateside, in his native UK he’s a well-known comedian, entrepreneur, author, provocateur, and purveyor of subversive novelties.
Obviously there’s a bit of a cheeky joke to that, but if there’s more to it, what specifically — beyond the fact that it’s a Rabbi — makes it for Jewish women? The tradition of humor in Jewish culture is important and I’m always interested why there is this link to Jewishness and humor. It’s a very American cultural phenomenon, but I’m curious, do British Jews have their own historic comedic legacy? I’m always a bit careful about tribalism and delineating things that are perhaps an illusion.
I’ve made that decision and I always think it’s good to be opened minded and as a creative I have to be open minded as well, any sort of rule structure apart from try not to be horrible to people. That kind of interrogation of not only Judaism in a religious context but one’s own Jewish identity. I was probably a bit screwed up as a child and I’ve always felt like I was a bit different and I think out of damage, out of darkness and damage and perhaps being disjointed and not feeling you fit in, I mean I always looked young for my age, I think that was part of the reason I didn’t fit in. The one that I keep coming back to in my mind is the “Martin Loofah King.” On one level there’s the very obvious joke that’s just the pun.
I don’t think that’s really about MLK so much as it about playing around with the mythology of MLK. I did it because I thought it would be, mainly because of the pun, and after the pun just because of the absurdity of having a national treasure on something that you wash with in the shower.
I’m sure that you can find something with MLK’s face on it that isn’t a loofah but is pretty damn close. It’s so interesting to me because again when I read that, I was like “Oh, this is a joke” because 90% of your comedy seems to be a subversion of this bizarre corporate, consumer culture that we live in. There is a conflict and drama between the safe environment of the company and me as an entrepreneurial rebel coming. They’ve engaged the story of the product and even shared the fact that it’s got into hot water with Ann Summers. I find it fascinating that in schools we’re not taught how to be a good parent, how to be a good lover and how to read a balance sheet, which are actually three fundamental things in life.
I believe in the spirit of MLK but it doesn’t extend to owning a set of dishes with his face on it. There’s always, in the best companies in the world like the biggest companies like Google and Apple, they have to be really careful about fostering rebels and rebelliousness because out of rebels and rebelliousness comes creativity and of course the biggest problem in the company is you have to have structure to organize people and to get certain things done and to provide a certain level of service but by putting in structure that’s inherently against the act of creativity because creativity doesn’t want structure, it shouldn’t have structure. As an eligible bachelor, or an ineligible bachelor, depending on your point of view, it’s been an amazing eye opener.
Shed is so confident that this book will help you be more successful in your personal and business life that he's willing to make his money back promise (details inside the book). It’s funny to watch someone worry about little things or even big things and Jewish culture has a long history of laughing at itself and being able to celebrate the fact that it’s quirky and a little bit neurotic. MLK was actually very pro-labor and against the Vietnam War but that doesn’t get talked about because he’s become an American icon and those ideas aren’t very mainstream.
Perhaps that introspection and thoughtfulness is pointed to the outside world and you try to make sense of it and make fun of it. So we end up with a situation where we create this consumer cult that spits out products that are meaningless.
Whether you’re Jewish, black, white, whatever creed, color or race you are, I think humor cuts through to that. Do you think — this is a very metaphysical question — but do you think that process of internal interrogation kind of led you in some ways to extend that to how you see the outside world? I don’t know if it comes from the Jewishness but it certainly comes from me being a little bit screwed up. You see it with Che Guevara where he’s been put him a beach towel, it doesn’t mean anything.
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