Founded by industry veterans Lance Watkins of Storage Outlet and Barry Hoeven of Kure It, Charity Storage is a nonprofit organization that uses self-storage auctions as a platform to raise money for charities. Charity Storage has an economical business model that takes advantage of the self-storage industry’s existing infrastructure. Auction attendees bidding on the Charity Units tend to bid high, as they know the proceeds go to charities. A Charity Unit went for $700 earlier this month at Dollar Self Storage in Corona, CA, and the facility chose to donate their 60% of funds to The Young Americans, a national nonprofit performing arts organization. Our self-storage blog is excited to see so many facilities using their vacant units to raise money for charity and give back to their communities. Welcome.The Storage Facilitator is the modern self-storage professional's destination for useful education, intriguing news, diverse expert perspectives, technology updates, and beyond. Get our free white paperThe Four Pillars of Profitable Self-Storage Management is an in-depth resource that empowers facility owners and managers to get more out of your business and stay ahead. The information contained herein has been obtained from third parties and we cannot guarantee the accuracy or completeness of the information. While the public may be enjoying Storage Wars, response to the show from storage facility operators has been mixed to negative.
Anyone involved in the storage industry has probably encountered this when they mention their line of work. Rather than responding to these questions with a diatribe about the annoyances of the show to the storage industry, however, Robert turns the conversation around to positively promote his own storage facility. “It allows me to say yes, but also to tell them that we allow a lot of small businesses a way to store their stuff and offer a variety of other services,” he said.
Most people perceive self-storage facilities based off what they see on Storage Wars, but auctions are a small part of the storage industry. The next time someone mentions Storage Wars, take that as an opportunity to talk about what else your storage facility does.
Strangely enough, Storage Wars can also aid in the problem of unreachable delinquent tenants. If you’re worried about delinquent tenants, bringing Storage Wars into the conversation may help make the consequences of unpaid rent more urgent and real. It’s also valuable to familiarize yourself with websites like Pinterest and Tumblr, where a huge percentage of users are interested in neat collectibles, various knick-knacks, and quirky DIY projects. Again, if you feel you will not be overwhelmed by bigger crowds, harness the excitement and interest generated by shows like Storage Wars and Auction Hunters.
Charity Storage launched its beta site in February, and already has 200 self-storage facilities on board. Storage facilities are signing up, and auctions enable a broad distribution of charitable funds— 10% of net proceeds go to the Self Storage Association Scholarship program, 30% go to Kure It Cancer Research, and the remaining 60% goes to a charity of the storage facility’s own choice. Facilities can choose from the nonprofits on Charity Storage’s list, or they can donate to a local organization. It’s always good to hear of auctions and self storage owners giving back to the community. This white paper identifies major trends and best practices in rate management, occupancy analysis, rental contracts and profit management. Because the shows are staged to make the odds of striking gold look high, overeager first-timers end up crowding real-life auctions and may very well overwhelm small operators. This week, we’ll be looking at how Storage Wars can help promote your auctions and facilities, so you can use storage auction shows for good. Channel the interest and enthusiasm for Storage Wars as a segue to educate and endorse your services.
Since the show aired, Robert told me response levels have greatly improved for his facilities. Also consider using social media and web marketing to reach out to people who may not regularly attend your auctions. Create a Pinterest board with cool items found at previous auctions, or simply use it to collect images of antique finds that get local viewers excited and inspired enough to check your auction out in the future. Much like donating to Goodwill, contributors receive a tax-deductible receipt for their donations. Attendees hoping to score big end up driving bids to unreasonable levels and forcing regular auction attendees away.
There’s no doubt that the incredible presence of storage auctions in pop culture has increased the public’s awareness of storage facilities in general.
All of a sudden, your previously calm self-storage facility has become the new hotspot for curious and fervent fanboys aspiring to be as casually successful as Barry Weiss. Make it sound interesting, fun, and exciting— capitalize on the idea of hidden treasures, interesting antiques and unique knick-knacks.
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