04.11.2014

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I was interviewed yesterday by a researcher at Harvard's Kennedy School of Government for a case study on the role weblogs played in the downfall of Trent Lott. Another cool thing about driving to NY is when you get close enough to see big green Interstate highway signs that say New York City. We're getting close to June 14, when, last year, to people who read this site I just disappeared. Ed Cone links to a story from Mark Tosczak, a NY Times stringer, on getting credit for his work.
I've given Tim Bray his share of grief, but in this piece about the state of CSS, he nails it. Four years ago: "Salon (justifiably) brags that they've matured to the point where they could send a reporter to Yugoslavia.
Cory Doctorow reports on an Apple update that makes it so that iTunes can only stream to people on the same subnet.
On Thursday I'm giving a keynote at the Open Source Content Management conference, or OSCOM.
There's been a bit of discussion about my last DaveNet piece, mostly users talking about what they're willing to pay, as if they have all the power. The power of the software developer not to develop is largely silent, so people don't consider it. A professional software organization for a well-supported product has 10-20 people, maybe as many as 30 to 40. Let's say you spend 100 hours a year using a piece of software and assume your time is worth $50 per hour. I don't know if this means anything but there are no stories on Google News about Colorado Governor Bill Owens's veto of the state "Super-DMCA" law. Robert Wiener writes to say that searching for Colorado and veto gets a bunch of hits on Google. Speaking of Google, I was kind of bored and wanted to see how my investment in John Doerr was doing, so I fired up Google, and lo and behold, my story is #3.
I wonder why some weblogs so openly say things that are just plain wrong, that are so easily refuted, without presenting the opposing data, or even suggesting it might exist with a disclaimer like imho, or ymmv, or ianal. Most places I don't expect journalism, but some places I do, and they disappoint often enough to make it noteworthy.
One thread on a respected blogger's site gives the whole weblog tools market to one of the companies.
BBC: "Jodi Plumb, 15, from Mansfield, Nottinghamshire, was horrified to discover an entire site had been created to insult and threaten her. Ellen Ullman: "To listen to Mr Engelbart that day almost five years ago was to realize that the computer industry, when it started, was not simply about becoming a chief executive or retiring on stock options at 35. Sjoerd: "It is noisy outside, and 2 riot police cars are racing by, because ADO Den Haag has won the 1st division soccer leage.
Flying over Boston or NY it's astonishing how much real estate is used to house dead people.
I was sitting in a law school cafeteria yesterday thinking how far away I was from the threat of terrorism. Ben Edelman, a Harvard Law student and fellow at Berkman, has been studying Gator, one of the leading advertising servers.
Marketing Profs: "Blogs offer the human voice, which can be loud, controversial, and even wacky. A few people have suggested asking people to send Google API keys they aren't using and rotate them to work around the fatal flaw. BTW, some people said the Nikon took better pics than the Sony I use now, but I don't think so. Evan Hansen: "Paralyzed by fears of piracy, the record labels have taken years to get their act together for online distribution. Bloki is "a Web site on which you can create Web pages, right in your browser, with no additional software required. Microsoft's decision to support RSS without arguing over what it is looks smarter every day. Scoble, who works at Microsoft now, says he likes using a desktop app to write his internal weblog.
Disclaimer: I've been trying to work on weblog-tool compatibility issues with Google for the last few weeks.
This is a freemium addon that comes with a ton of free credits for you to play with it and make up your mind whether you’ll need it on a regular basis.
Find related phrases: Get a list of phrases and words that are related to the input phrase or word based on semantic similarity.
You can look for the record you need in hyperlinks hidden behind the display text, formulas, and even notes.
Twitter Archiver is a great Google Spreadsheet addon that lets you import Twitter search result into a Google Spreadsheet. The post 5 Awesome Google Spreadsheet Addons for Keyword Research appeared first on Internet Marketing Ninjas Blog.
Now that we have built the account structure, populated the ad groups with keywords, wrote compelling ad copy and added in ad extensions, it is time to go live!… Hold Your Horses. If you think about it in simple business terms, you need to know how much revenue you are generating in relation to the amount of ad spend. There are two main ways within Google that advertisers can track the success of their paid search efforts. AdWords offers an easy way to track conversions by using code which records when a customer lands on a pre-determined page on the business website. Setting up AdWords conversion tracking starts by clicking the Tools and Analysis tab at the top of the AdWords interface. With these four options, you need to choose the category that best applies to the goal we have defined for our visitors. If you are capable of making these site changes on your own then do so, otherwise hiring someone to do it correctly the first time is worth it.
It is critical that we only post the code on a page which can only be reached once the visitor completes the desired goal. For businesses, the typical page for the code to be added include the thank you or confirmations page, which can only be landed on once completing a contact form or purchase. If AdWords conversion tracking is the BMW of tracking solutions, then linking your Google Analytics account with your AdWords account is the Ferrari.
In addition to these insights, e-commerce businesses with correctly implemented analytics tracking can track revenue numbers.
Using this type of data, advertisers are able to see how ad spend correlates with revenue figures.
The last step in the process is to make sure that your active profile is selected and your ads are getting auto-tagged. An account build following the guidelines we have laid out with the proper conversion tracking will make account management that much more enjoyable.
Our communities are discussing these topics and more – you can get up to date on all the news here!
Mobilegeddon felt like a lot of hot air the first time around – will it make a bigger splash this time?
But still, Robert Charlton suggests that emulating competitors isn’t always the best strategy and, furthermore, with Penguin on the horizon a potentially risky link building campaign is hardly advisable. The freelance lifestyle can be exciting, and the freedom that comes with it is exhilarating… but getting started is stressful! What emails would you actually respond to, how would you build a portfolio, and how do you network? Here’s an interesting discussion and story, picked up from a monthly SERP update thread on WebmasterWorld. Well, your titles now have 70 characters to work with instead of 60, and your descriptions could be increased by up to 20 characters. AdWords offers several types of ad extensions that can be used to provide useful information to customers. Sitelink extensions allow advertisers to display a short list of links to internal pages of their website that customers might find useful directly in the ad. If you don’t have Google My Business (we highly recommend you do for most business), you can select Manually Entered Addresses and +New extension. Looking more specifically at PPC ads, let’s delve into Google AdWords Search Network text ads and go over best practices for writing enticing ad copy. The headline is the first thing potential customers tend to see when viewing your search ad.
At 35 characters, the description lines (1 & 2) give us more room to draw in customers.
Making sure to follow a few best practices when putting together your text ads will go a long way in having a presentable ad that draws the customer’s eye to drive click-through rates. Once your ads are written and implemented into your ad groups, we can turn our attention to ad extensions, which provide an additional way to use information and links within your Google AdWords ad. A two-step optin is when a user first sees to action and after clicking it accesses the form to opt-in. It’s been tested and proven to be a very effective way to collect leads which is something I am going to play with as well. A double opt-in means requiring two opt-in actions before a person’s details get into the list.
A two-step opt-in means letting a user click twice before they can type into their details in the form: First they click on a banner, a button or a link and only then they get to see the form to complete. The broken logic in me has always suggested that the easier you make it for the user to complete the form, the more of them will feel like doing it.
Saying yes to a small request (in this case clicking the link that invites to subscribe or download) predisposes you to say yes to a bigger request (in our case, to subscribe). The food-in-the-door tactic is based on the notion that if you get someone to agree to a small request, the person will later be more willing to comply with a large request. After creating your PPC account structure and establishing standard campaign settings, it’s time to start researching and adding keywords in your ad groups.
Having a descriptive keyword list that characterizes your product or offering precisely will help put your ads in front of a relevant audience searching to find the solution you can fulfill for their problem.


Moving forward from here, we’ll dive into techniques and strategies for building successful and relevant keyword lists.
After developing that initial list, using the Google AdWords Keyword Tool is an excellent way to start expanding that initial keyword list you started with.
The Keyword tool works by taking an existing keyword list or your website URL and generating new related keywords.
By using the Google search suggestions feature, you can find a variety of new keywords you may not have identified yet. Exact match keyword will allow ads to be shown only if the search query is exactly the same as the keyword. When selecting your keyword match types, remember that there is no perfect way to assign them.
Once your ad group has built out keyword lists and match types assigned to those keywords, we can direct our attention to writing ad copy. If you want to be successful in SEO, climbing the ranks of search engines and earning more visibility and traffic for your brand, then you need more inbound links from high-authority sources. Getting any job isn’t easy, but when it comes to online marketing, the process is further complicated by the many paths you can follow. Chances are, you want to land a job in online marketing because you’ve been inspired (sometimes subconsciously) by your favorite brands. Microsoft’s venerable spreadsheet software is so old it practically predates online marketing, but any modern marketer worth their salt will confirm it is one of their most relied upon tools. As an online marketer, you’ll be doing lots of post scheduling, analyzing and testing, and Excel will likely play a central role in all of those arenas.
These are two things you’ll be aiming to do for businesses, so start as you mean to go on and set an example with your own social profile. If you’re absent from any social media services, create accounts and learn how to use them. Potential employers will always hunt you down and suss you out on on social media before giving you the keys to their online presence. Hone your skill by starting your own personal blog (if you haven’t already) and familiarize yourself with services like WordPress.
Fresco of Approving of bylaw of Society of Jesus depicting Ignatius of Loyola receiving papal bull Regimini militantis Ecclesiae from Pope Paul 3. This group bound themselves by a vow of poverty and chastity, to "enter upon hospital and missionary work in Jerusalem, or to go without questioning wherever the pope might direct". They called themselves the Company of Jesus, and also Amigos En El Senor or "Friends in the Lord," because they felt "they were placed together by Christ." The name had echoes of the military (as in an infantry "company"), as well as of discipleship (the "companions" of Jesus). There's something for everyone, whether you like Bill Gates or Richard Stallman, or neither.
Bragg's colleagues on the national staff had exchanged phone calls and e-mail messages, angered by comments from Mr. As OSCOM starts, the issues of interop betw content management tools is very hot in the open source world thanks to work by Paul Everitt and Gregor Rothfuss. Using my wingy-dingy new search engine, I found a great reference, a mini-article entitled Oh Lieberman, which should have been entitled Oy Lieberman.
Sure the original author may toil at a money-losing labor-of-love long past the point where it has been proven not to be viable, but what about the people he or she is not hiring, the manual writers, testers, more programmers, a sales person, a marketing person perhaps, to work on ease of use and to keep the website current.
So when you hear yourself complaining about software quality, think about how much money the developer of the product has to fully support it. They link to one press release from the Music Indistry (sic) News Network commending the governor for the veto. BTW, I wasn't thinking Google might have been holding back, I was thinking the newspapers were. Microsoft's developer program was kaput, everyone who was anyone wanted to develop for the Web, and that led them to Netscape and Sun, and away from Microsoft.
Being in a dead software market is no fun, even when you haven't signed on with the dying platform vendor. He's got a Web app that simulates a Gator client, and sends messages back to Gator asking for ads to display on certain sites.
Somehow MS has taught its people not to care about issues that are not related to success or failure of products. I've noticed that it colors how I think about them, not in a positive way, and felt I should disclose that, since I write about them here on Scripting News. For their awesome live collaboration features, fast performance and usability I consider them to be one of the best Google’s products.
This option extracts different types of notable entities from a document, using Wikipedia as context. It will take you five simple steps to mark duplicates with colour or status, copy or move them to another sheet, clear repeating cells, or delete entire rows that contain dupes from your main table. The search in values is performed with advanced parameters as well: you can match case, retrieve the cells that contain only the exact entry, or get any text occurrences.
Having the ability to track the success of paid search campaigns is vital to the success of our efforts. If you can’t do this effectively, you will have a hard time validating paid search campaigns. The default is set to HTML which is typically what most advertisers use; there are other types such as CHTML, XHTML or WML. But the first step in a negative SEO attack is usually to determine if it’s actually negative SEO. Join this thread at SEO Chat and check out the great advice there…or share your personal experiences with us!
Any payday loan that requires repayment within 60 days, or any high interest loan with an APR of 36% or higher in the US will no longer be accepted,” according to a Threadwatch story.
Google has increased the width of the organic search results column from 500 to 600 pixels and reduced the whitespace between results and sidebar features by 5 pixels. It also moves results further up the page naturally – not by shuffling any rankings, but just by reorganizing space. First, select a campaign, click the Ad Extensions tab and select Sitelink Extensions from the View drop-down menu. The downside is that Google can tell when customers are calling those numbers which means they can charge you per call (same as the cost of a click).
If you have Google My Business, you should link your account to the campaign by clicking Addresses and selecting the correct account. In order for ads to be engaging they need to be relevant, informative, and in line with what the user is searching for. Think of these two lines as your elevator pitch–they need to be to-the-point and show the value you provide to the customer. The display URL will be shown on the text ad itself, acting as an additional source of relevancy.
The first action is typing your details in the form and the second action is clicking the link in the email confirming your first action. I did ask my dev team help me because I had some problems with it working properly, so it took me probably up to 2 hours to set it up correctly. What would they search for in Google to find solutions for the issues they are working to solve? Keywords that are set to broad match will trigger ads when someone searches for that specific keyword as well as slight variations of that same keyword. Yes, it's more complicated than that, but on a basic level, getting more links for your site is the only way to build domain authority.
The introduction of digital techniques such as social media, email and inbound have made it an exciting, fluid playing field virtually anyone can aspire to enter. Be sensible; combine expressing your true self with the ability to listen to others, avoid conflict, be non-offensive and make sure you are approachable online.
It is usually the heartbeat of any content marketing strategy and your ability to publish blogs that are well-written (see tip 1), attractive and engaging will be crucial. Ignatius of Loyola, who after being wounded in a battle, experienced a religious conversion and composed the Spiritual Exercises to closely follow Christ.
The fresco was created by Johann Christoph Handke in the Church of Our Lady Of the Snow in Olomouc after 1743. To me it was the day I quit smoking, and also the day I checked into the hospital (when I wrote that post I didn't know for sure I'd have to go into the hospital, but I wasn't surprised when I did). In my talk yesterday I said this was a species of software developer with a lot of power, a beast of the 80s, extinct this century. Before that I told the story of how XML-RPC came to be, and how Eric Raymond liked it so much. By making my position public about the equivalent issues in the weblog world, I will be joining with them in requesting that we put aside our differences (I'm not sure there are any) and establish a set of principles on how we build from here. Financiers invested, and gave back to the university so the next generation of technology entrepreneurs could be educated, nutured and launched." It wasn't clear that financiers invested in the companies started by the students, not in the work done at the universities. He met up with the proprietor of that site at a place in NYC called Alt.Coffee on Avenue A in Manhattan. How about a couple of tech support people (so they can take a vacation once in a while, it's a tough job). When you buy a new computer you probably pay a few hundred dollars for software, most of it going to Microsoft.
How much self-respect is there in paying nothing for software that leverages so much of your time?
So even if you don't want to pay for the time-leverage software delivers, would you pay money to keep your money safe? Is it based on features, or any deep understanding of how the products work, or the economics of the market? Hosting is a tricky business, as we found out, there are ISPs who now host MT sites that must somehow be included in their plans, yet there seems to be no mention of them in the FAQ.
Here's how I like to look at it -- formats and protocols are tools, details; the important thing is functionality delivered to users.
Being able to track key performance indicators such as leads generated or transactions completed is an invaluable tool for optimization. The differentiation of having them helps your ads stand out from your competitors’ and tends to entice more clicks.


Sitelinks also provide customers with additional options so they can get what they need from your site with fewer clicks and less work on their end.
You can also optimize call extensions by scheduling the time of the day you want to run them (i.e. This is a unique forwarding number provided by Google that allows you to track the phone calls that come from AdWords. If you have a Google My Business account, you can link that up so your ads will pull information directly from there.
Having ads with irrelevant ad copy is a great way to spend money on wasteful clicks, and having ads that are too bland make it easy for the customer to just keep scrolling.
In a standard Google AdWords text ad, each ad contains a headline, description line 1, description line 2, display URL, and final URL.
With only 25 characters in the headline, being concise while grabbing the customer’s attention is crucial.
A strong call-to-action is key in convincing customers that your ad (and offering) is better than the competitors in your space. To be as specific as possible it is better to use phrase and exact match when possible to weed out unqualified customers. But how can you do this while evading the harsh evaluations of the Penguin algorithm and maximizing the potential of your brand? Without decent literacy skills, your ability to land that dream job will be severely hampered. That's all there is to it, except when you really want to get it you should let just a hint of an R back. Shortly after my reappearance, Seth Dillingham said something really nice and very memorable. Apparently he went over his allotted time, I wanted to ask him to comment on the opportunities for open source projects to integrate with commercial software. I polished my skills as a user, and watched other people learn weblogs, saw what they got, and didn't.
Then I hazarded a guess that if Eric had dinner with Bob Atkinson, one of the co-designers of XML-RPC, that they'd agree on a lot, and probably enjoy each others' company, even though Bob is a senior guy at (you guessed it) Microsoft. I've tried to explain the issues in non-technical terms, yet of course as soon as words like APIs and XML appear a lot of ordinary people tune out.
Some of them are great writers and have passion for the truth and aren't serving the same masters that the bigtimes at WSJ, NYT and CNN. It's about a 20-minute drive to the office, not as convenient as living in Cambridge, but very sweet. If you pay nothing for software, you probably won't die from it, but you may lose data, you're virtually certain to waste time, and at some point, money. I have data that contradicts theirs, fairly superficial stuff -- why, on investigation didn't they uncover it?
If there are any busdev people I need to talk with at Google, I guess now's the time to do that. In this article, I am listing some of the most useful Google Spreadsheet addons that can help you with keyword research: 1. Google, like the IAB, is interested in finding ways to make advertising lighter, more secure, and less intrusive.
But, then, there’s always email and social media marketing, too… What about a combination of them all? Also, reading the highway signs I kept seeing Oxford, which I wanted to write as a hex number: oXF08D.
And for sure, on May 31, 2002 I had chest pain, and was in denial on how sick I really was. I asked other people for ideas of what made weblogs different from professional pubs and Wikis. They still are, but after SOAP and XML-RPC they could just as easily be running on a server farm. And most of them don't have websites, yet, largely because it is too complicated and expensive to have one. And if you pay $10 or $20 to use a piece of software, the software isn't paid for if the software isn't generating enough money to be fully supported or developed. Why don't a small number of users of the popular weblog tools work together to create an authoritative review of the category and show us how the products compare.
It takes better pictures than the Nikon if I actually have it with me when I see something photo-worthy.
Unfortunately I don't have any money to pay them for this, but I'm afraid that's what they're going to want to talk about.
Link AttractionThe first key is to note the significant difference between link building and link earning. You can certainly feel good about giving the money, but you're probably not going to get what you want or think you deserve in the way of support or upgrades for that kind of money.
I'm working on a taxonomy of weblogs for the two conferences I'm keynoting in the next two weeks.You can start there if you want but you probably don't need my help. The former focuses on establishing single instances of links on external sources, such as through guest posts, while the latter focuses on creating compelling content that people naturally want to link to on its own merit. That's what I liked the most about Ringo, he needed a little help from his friends, and he appreciated it too. If you have a pain inside your chest where your heart is, go to see a doctor now, don't think you can exercise your way out of the corner. In other words, I did something rather unlike a weblog to try to get to the core of what one is.
And get this -- this isn't just for Radio users, we created an open system that anyone can ping. Of the two, link earning is a somewhat safer strategy (while link building is a bit more stable, scalable, and controllable). The first hit took me to a guy about the right age, living in about the right place, but on further inspection I noted that (gullp) he died.
But at the same time, link earning is also unpredictable--how can you make sure that your content's going to earn the links you need?
The Best Blog Posts for the JobTo get you started, there are a handful of types of blog posts that naturally earn more links and attention than others.
Since there's no year on it, it's impossible to know if it's the Mitchell Stern I knew as a kid. They naturally contain easily-understandable and valuable information, making them appealing from a logical and practical perspective (if you choose the right topics).
They're visually accessible, which makes them easy to digest and share, increasing overall visibility. Here I sit 4 hours by car from NY, if I want a good pizza, I have to go there, they don't make it here. Plus, you have the freedom and flexibility to get as creative as you want in the design, showing off what makes your brand unique. As a perfect example, Podio's Daily Routines of Famous Creative People went viral last year, earning thousands of links for the brand.2.
Videographics.Videographics are so much like infographics that they almost don't warrant a separate entry on this list.
However, the tremendous rise in video popularity, along with new consumer-centric features like auto-playing videos in Facebook news feeds, makes it important to distinguish this type of content.
Think of all the bandwidth that's wasted by search engines looking for changes on pages that never change. Essentially infographics in motion, videographics have all the advantages of infographics with an even more modern spin.3.
Interviews.Interviews are a fantastic mutual opportunity to earn links, whether you're the interviewer or the interviewee.
This will double your audience instantly--maybe even multiplying it further, depending on the other party's level of influence. List posts.List posts, like habits that will make you rich or top superhero movies, tend to attract tons of links simply because they're easy to digest.
People rarely have time to wade through thousands of words of content, but they can blaze through a list post quickly, often just skimming the subheaders to see if there's any new or particularly interesting information. This makes list posts fast-paced, sharable, and most importantly, appealing to almost any online audience. Strong opinion posts.Opinion posts can be really good or really bad--and if they're really good, they'll have the power to earn you tons of links.
The power of a good opinion post is presenting ideas that nobody's heard alongside compelling information that reinforces your position.
Accordingly, your piece needs to be extremely well-researched, well-argued, and focused on a point.
Your post also needs to be debatable, to attract more discussion and attention when you start syndicating your piece.6. In-depth reviews.Take the Verge's thousands-of-words, video-embedded review of Oculus Rift as an example. People love to gather and share information when they're trying to make a purchasing decision, or when something new enters the market. Your brand may not always be well-poised to take advantage of this, but whenever you have the opportunity to post an in-depth review of a product, service, or even a piece of news (like new technology that's shaping your industry), do so.7. Stories.Don't underestimate the power a simple story can have, especially if it has an emotional root. People fundamentally love stories, whether they're case studies, metaphorical illustrations, or just simple anecdotes.
Frame your story correctly, make it meaningful, and people will share your material all over the web, earning you tons of links in the process.Final CaveatsThese types of content all carry some natural potential, making them inherently better than some of their counterparts for attracting inbound links. You still have to pay close attention to best practices for a successful content strategy in general:Unique ideas only. Share, syndicate, and publicize your material.If you can accomplish these simplified best practices with the types of content we listed above, you'll have a top-notch link earning strategy that can greatly increase your domain authority, traffic, rankings, and visibility in no time.



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