19.12.2015

My web astrology

Part of the Carlsberg Group, one of the leading global brewers with 75% of the Group’s beer volumes sold in markets where we are a strong No.
A dynamic brewer with investments in Malaysia, Singapore and Sri Lanka plus a regional reach via exports to markets such as Thailand, Taiwan and Hong Kong. Part of the growing Asia region that accounts for 28% of the Carlsberg Group’s operating profit. Our international portfolio of brands comprises locally brewed beers, stouts, shandy and non-alcoholic malt-based beverages as well as imported cider brands and third-party imported brews. Our flagship brand is Carlsberg, complemented by premium brands Kronenbourg 1664, Somersby Ciders and Asahi Super Dry as well as power brands Royal Stout, SKOL, Jolly Shandy and Nutrimalt. We are committed to growing our business in the most efficient manner possible by optimising resource efficiency, as well as promoting our products in the most sustainable manner by advocating responsible sale and consumption.
We offer direct employment to 628 employees of which 562 are based in Malaysia and 66 in Singapore.
Successful by applying a strong balance between market share and gross profit margin after logistics and operating profit. List of team members who deliver valuable, differentiated and reliable products to our customers.
To achieve success with video marketing takes a lot more than some simple video SEO optimisation; primarily you need to have videos that are interesting and carry value for your viewers.
With so many videos currently circulating, it is important to do your groundwork properly to ensure that your video gets the exposure it deserves. If you are keen to understand what content you need in your video in order to get it distributed around the web efficiently then you may want to refer to our article on the essence of a viral video. Note: We have written this article based on the assumption that you will be hosting your videos primarily on Youtube. As with any on-page SEO, the title of your video is one of the most important factors in determining the exposure that your video will receive naturally (without any shares etc).
After asking yourself this question, it is also important to do some general research to find out what already exists, within your niche area. YouTube Suggest uses predictive text to display popular query suggestions (in order of search volume) in the YouTube search box.
It is worth bearing in mind that the Google Adwords keyword tool’s competition data is based on all results for the term and cannot currently by checked solely for video content. You could get a feel for this by going to Google search and before you enter your search term, select the “videos” option in the black bar at the top of the browser window as this will restrict your search solely to video content. If we look at the initial research on the Google Adwords keyword tool we can see that “simple chocolate cake recipe” is the 8th most searched term that is related to “chocolate cake”.
An effective title must tell both the viewer and search engine, exactly what the video is about.
Once you have come up with a relevant title it is time to think about all the other factors that determine the ranking of your video. In order to benefit from the success of your video in terms of web traffic it is essential to have your website address included in the description area so as to drive traffic on to your site from Youtube. You need to make sure that your tags are well utilized and clearly related to your video’s content. Here is an example from Google Webmasters channel on how they optimized a video with tags for their topic on Rich snippets.
You can see that the video below ranks no.1 on Google Search (not just for video search) for the term detailed above.
Leveraging the Youtube community – Youtube has a large community of users; it begun as a site where there were strong ties between producers and has grown in this way too. This is not one for within Youtube but if you do have a wide range of video content on your website then it is worth submitting a video sitemap to Google o ensure that your videos are found.
I could not find any information on submitting a video sitemap to Bing so perhaps the functionality does not yet exist. If you have a video that quickly and consistently gains views, shares, favourites and embeds etc then it is a strong signal to Youtube and Google that the video is good and has long term appeal.
How many times your videos are added to playlists, both in your channel and in others will signal to Youtube how important that video is for the terms that it is relevant to (title, description etc).


This is not a ranking factor in it’s own entirety but Youtube will factor in the age of a video when looking at views, shares, responses etc.
It is certain that Youtube can read the sentiment in the comments on your videos so therefore it makes sense that they factor the volume and the nature of these comments into their ranking algorithm. Popularity of your overall channel sends a signal to viewers, as well as to search engines that you have been producing worthwhile content over a long period of time and are not just getting some short term results from a single video.
If you have accounts on Reddit, Digg, Stumble Upon, Delicious etc then take the time to add your videos to these sites.
Optimising your video to its full potential and getting a good ranking is all about making sure that your video is correctly labeled from the start with relevant titles, descriptions and tags. We will follow up with future articles on other optimisations that you can make to increase your viewership. This entry was posted in Video Marketing, Youtube and tagged video optimisation for Youtube, video seo, video seo optimisation, Youtube video optimisation on 6 February 2012 by Neil Davidson. If you would like to learn more or just have an informal discussion over a coffee, then just send us a note. Video SEO is so important as the high volume of daily video uploads makes it critical for your video to stand out from the crowd.
Definitely a big help and the clearest, most comprehensive write up I’ve seen on video SEO. I am not sure if there will be any SEO benefits other than Google being able to better understand the theme of your channel and therefore categorise your videos. SubscribeGet a weekly dose of clear, practical and easily applicable video production and marketing tips by email.
You may not, except with our express written permission, distribute or commercially exploit the content. In Malaysia, we have Connor’s Stout Porter, a premium draught stout and Corona Extra, an imported third-party beer brand.
Focusing on portfolio priorities, excellent execution of our capabilities and the creation of a winning culture, we are confident that SAIL ’22 will guide us achieve our ambitions for both our Malaysia and Singapore operations. However, we are going to dedicate a bit of time to helping you get the SEO basics right so that you can factor these into your video production process. Before you upload your video onto YouTube, or indeed any other video hosting site, a good question to ask yourself is: ‘what would I be searching for, if I was looking for this video?’ This will give you an idea of what others will be searching for. This gives you an important insight into how users are searching on YouTube and which queries are most often performed. This means that if you see high search volume and high competition then it may not be an easy win for a typical webpage. It is also low competition on Adwords; this is mainly because advertisers do not want to pay for traffic on this keyword as there is low purchase intent (there are free recipes all over the internet). The best way to find out the keywords that relate to your niche is to use the search function on Google Adwords or on YouTube (as has already been explained). The description is not amazing but does give the viewer a clear understanding of what the video is about before they watch it.
Whilst positive ratings (Likes) are not always the clearest indicator for rankings, generally the more people who like a video, the better chance it has of obtaining a good ranking. It may seem like a mammoth at first sight, and well it is actually a mammoth I suppose, but the point is that there are communities within Youtube that can help you to get visibility of your content. It is not easy to optimise for this other than by creating great video and through managing to gain awareness from some key players in your vertical on Youtube.
The flagging process can be started by any registered Youtube user and they can report a video for a number of reasons. It makes sense that a video uploaded 6 months ago will have more views and shares than one uploaded yesterday but it doesn’t necessarily make it better.
You may find that when you set up a new account and add your video to your account that nobody notices it and you only get the 1 share (your share).
This takes a bit of time to do but it is worth connecting with other individuals with similar interests on these sites. Once this has been achieved, your subscribers and viewers will boost rankings further via their activities on your Channel and social media accounts elsewhere.


I’ve been researching this for a while and I appreciate you making it so simple to go through all the steps. The things I found here are certainly something to keep in mind – especially the video descriptions. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.
However, for a video it may be worth trying to optimize for the high volume keywords with your video as there may be some quick wins. Now if we check that term in video search then we can see that the top 5 videos do not match on the page title.
Both Google and YouTube will be using this information to check that that your video is relevant to the searches that are being made on either search engine. Take time to get to know the other users on Youtube as they will be keen to watch your videos when you upload them. Once a video has been flagged then Youtube will review it to determine if the video has broken any of the terms of service. However, if you can get fast momentum on a new video then it will signal to Youtube that it is a cut above the average. Also, if you get abusive or negative comments then handle it well; this will not affect your search engine rankings but it will do your branding a lot of good if you come across as mature and practical.
Form relationships with other like minded people through commenting on their links, liking their links and get in discussions with them. Now I just need to get 100′s of Digg, Reddit, etc friends…that should be easy, right!
If you planned your content around the needs of your users well then just explain this well in your description you cannot go far wrong. Pay attention to the competition column as this will give you an idea of the difficulty of getting visibility on that keyword. If the videos are good then they will also share them and give you a good push towards high visibility. As well as embeds just simple shares and +1’s either from the page itself or on the embedded video in the Google+ network.
Get a few hundred and they are an easy way for your videos to get a good number of  views the second they go live.
If your content gets flagged frequently then it will surely damage the trust of your Youtube channel. Getting constructive negative comments is probably the best thing that could happen as you will really learn from there; be thankful when people leave them, and let them know that you are thankful. If you can get a few influential people from each network on your side then it will mean that when you post content to the bookmarking site that it gets some support and visibility at the beginning.
You need to keep contributing good content, even through it feels like you are submitting it to a blind and mute world and to keep sharing it. Simply call your video “Simple Chocolate Cake Recipe & How to Make” or something very similar. For example when uploading a video on tea mugs you may want to add the tags “tea mugs” and “tea cups” as the meanings are used pretty much interchangeably. Do everything in your power to build YouTube subscribers as part of a long term YouTube strategy. The quality of your subscribers and their individual authority will signal to Youtube that you have great content as it is consumed by highly reputable people.
We are at a point where we have been contributing a lot of content for a good number of months and only just starting to be noticed for it.



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