Name numerology 97

Developing a name that will resonate with consumers, meet our branding objectives and be legally available requires creativity and stamina.
Adequate time: While some aspects of naming, legal clearance and visual branding can be parallel pathed, the proper sequencing of work within a realistic timeline greatly improves the chances of an optimal outcome. A solid creative brief: Clearly define your strategic objectives at the beginning, and focus the creative work in the most fertile areas. Decision-maker buy-in: Get all key decision makers to buy in to the creative brief, including evaluation criteria, up front.
Continuous legal input: Involvement of your legal team from the beginning, with input at key milestones, reduces the chance that your top name choices will all prove unavailable.
Ideally your preferred name should pass an in depth legal search before your begin visual branding.
Will the name need to be available only in our category or in all CPG categories, nationally or globally? Criteria for evaluation: this distills all of the objectives into a “must have” checklist all parties can refer to continually to keep the process on track. Each type has its merits and its challenges, and we’ll go into more depth about these territories in our next issue of Elixir.
Verbal branding concepts are vulnerable to subjective evaluation based on individual tastes and comfort zones. The antidote to this is a well-crafted brief with clear evaluation criteria that all decision makers agree to before the creative begins. Your creative team can, and should, do a very basic search on each of their recommended names. If a name is unlikely to pass on its own, discuss options for inventive spelling or logical modifiers such as “Vineyards” or “Spirits” that don’t dilute the impact of the name.
You should now have a short list of names with great potential, each of which has passed the initial legal review. Great brands lean heavily on great names – names that represent big ideas and capture consumers’ hearts. Explore synonyms, visually and fluidly: Visual Thesaurus is a low-cost tool that we find helpful – it clusters related words into subgroups of nuanced meaning.
WHAT OUR CLIENTS SAY“I've been working with Sterling Creativeworks since I started at Constellation Brands two years ago.
Cynthia and everyone on her team have been extremely collaborative throughout the process from the first briefing all the way to the press checks and all the requests and deliverables in between. A planned packaging refresh project quickly turned into a complete redesign, and our team couldn't be happier with the results."Taylor Knight,Director of Marketing, Crimson Wine Group“I've worked with [this] amazing team on several key packaging design projects with superlative results. Anyway, I’m at this conference dutifully wearing my name tag when I spot another full-on soulmate geek with a different sort of name tag. Which is why today, I bit the bullet and donned a nametag on my way into a lunch meeting where I knew nobody knew my name. I will leave out the discussion about idendifying yourself, as that might take books to describe. Most likely, candidates will appreciate the opportunity to talk with you about choosing a name for Confirmation. Whether you reaffirm your baptismal name or add a new name at Confirmation, research the life of your Christian namesake.
About RCL BenzigerRCL Benziger is proud to assist you in your mission of spreading the Gospel message in your parish or school. If you're new here, you may want to subscribe to our twice-monthly email list full of resources, news and whimsy . But the fact of the matter is, your audience is going to brand you or categorize you whether you like it or not. Before I go further, I want to say something – it’s okay to use your “real” name instead of an official stage name.
If you don’t fall into the above categories but simply hate the idea of a stage name, consider a performance name that plays off of your legal name, or alter your legal name to sound a bit more fabulous. Stage names can convey a lot more about a performer’s character than a “normal” name, and as such, are much easier to market and brand. Consider what audience you are marketing to when picking a character (of course, your character might change a bit depending on the performance) and stage name. It’s a good idea to test your stage name amongst friends and strangers to become absolutely certain that the guiding points above don’t apply to your chosen name. It’s also a fantastic idea to ask those same people what comes to mind when they hear your stage name.

If you’ve narrowed it down to a few potential stage names (or even if you’ve narrowed it to one), and have gone through all of the testing ideas above, it’s time to decide. It’s definitely possible to change a stage name, but the more established you are as a performer, the more difficult this becomes.
Buy Circus Arts GearHome of Poi Comprehensive information about poi, staff and twirling, including animated lessons, discussion forums, building instructions, articles and shop. FEARLESS ON THE STAGE: Conquer your stage fright and become your inner star(let) – at work, in performance, and everywhere in between!
As tempting as it is to dive right into the creative process and brainstorm about naming ideas, remember that the best creative is built on a solid foundation. Name exploration, list building, editing and preliminary legal approval of the short list will take six to eight weeks. While we certainly don’t want our creative process to be driven by the legal team, basic legal requirements should be on the table at the beginning. It’s tempting to say, “Explore all possibilities,” but some types are better fits for our category, your organization’s risk tolerance, and your brand objectives. With no context, even the savviest senior managers may default to what is familiar, short-circuiting your efforts to break through with a big idea. Better to uncover objections early on and retool the brief than to spend valuable time and money only to find out the boss thinks you’ve gone off the rails.
A Google search, online trademark search using TESS and review of available web domains eliminates names that are clearly unavailable. They are always willing and ready to help and always with a careful eye to details and with a cheerful attitude. Whether white and sticky or plastic and magnetic, there is just something so mortifyingly geekish about wearing a name tag.
My friend and the just-a-moment-ago stranger had instructors and mentors in common, and we all had a great time combining our little tribes.
Your name was spoken aloud on the day of your Baptism and it became part of your identity as God’s child and a member of the Catholic Church.
Instead, you may want to reaffirm your baptismal name since the Sacraments of Baptism and Confirmation are so closely related. This decision indicates your new awareness of how Confirmation will help you live as a disciple of Christ.
It’s important that you choose how you want to be seen, and reflect that choice in your character and marketing. Consider that a change of a few letters can make your performance name much more memorable and easy to pronounce. Is your character a feminine yet troublemaking tragic heroine type (that would be Spinnabel Lee, me!), or more of a sultry temptress?
Does the name speak to this particular audience, or can it carry over to a variety of audiences?
Hooping.org has a directory of “hoop names” you might want to examine, and Googling your desired stage name + the type of industry you’re in can help you discover if your desired stage name (or a similar name) is taken. I’ve seen clients attempt to parallel-path name generation, visual brand development and legal research.
This channels the creative work into name ideas that are most likely to gain momentum within your organization. For instance, invented names are easiest to trademark, but may require more marketing support to convey meaning to consumers. Buy-in at senior management level on the evaluation criteria will keep everyone strategically focused throughout the process. However, the research needed to fully vet a name requires a legal team with expertise in the area. If this approach doesn’t work, go back to your list and find other strong candidates to pursue. Which names best capture the brand essence, connect with the consumer target, are sticky and have depth? Much more often, though, a great verbal brand is the result of a solid creative brief, clear criteria, collaboration with the legal team, and an adequate timeline. Her creativity, executional excellence and category expertise allowed her to deliver far beyond other packaging firms with which I have worked….”Jason Daniel, Constellation Wines“Hard-working, enthusiastic creative designers dedicated to understanding the scope of the project and delivering a wide range of options to clients. I might not have thought anything of it if not for the fact that my good friend who happened to be across the room at the time talking to the crazy cat ladies other writers had graduated from that very same program not long ago. This new friend even invited my pal and I to lunch with the literary agent she was hosting.

The name you choose must be a Christian name—the name of a saint or one of the great men or women from the Bible who have gone before us in faith.
Before you are confirmed, you may be asked to complete a form listing the name you have chosen. Especially folks already well known under their legal names or those already possessing unusual names. If you enjoy performing for edgier theatrical events as well as corporate clients, as I do, you may want to pick a name that carries over. Luckily, the misspellings still point to me when Googled, since I’m using an uncommon name. It’s nice when a stage name feels like a complete extension of a person, and if you’ve chosen a name arbitrarily, it might not stick or seem convincing.
In too many cases, the team got excited about a name, launched into package design based on that name, and then found out there was a legal concern with the name. Get broad guidelines at the beginning, and then have them review your top 20 list early in the process, before you become attached to favorites.
It’s far better to move to a second choice name than to adulterate a great name with an awkward or cumbersome modifier that takes the ring out of the concept. Not only did the final design exceed our expectations, but it helped us better communicate our unique branding and positioning to the trade and consumers. In [their] round one creative presentation I was shocked and impressed by the number of viable options presented….
You may be named after a relative, a special family friend, or a saint your parents greatly admire. You may also choose the Christian name of your Confirmation sponsor because this individual is an example for you of how to live the Catholic life.
I’m also in the process of acquiring the common domain name misspellings of my name to redirect to my own site. I’ve found that when the average person outside of our community hears “flow”, they have no idea what that means. Too deep in the package design process to backtrack, the name ended up with an awkward modifier that diluted its strength. Consider presenting them to senior management in the context of a preliminary package design. We’ll discuss the pros and cons of different types of names in the specific context of wine and spirits. It reinforced our key selling points and created an ownable look for us on the shelf."Angie Vetter,Brand Manager, Jackson Family Wines“I have worked with Cynthia and her team on two brand launch projects over the last few months. They take the time to understand the business issue, serve as branding consultants throughout the process, and produce beautiful results. The creative exploration went far and wide and showed that ‘no stones went unturned’…”Paul Englert, ?Wilson Daniels“The Sterling Cross team designed the complete visual identity for a new wine brand which launched in early 2010. Now that you have decided to become confirmed, you have the opportunity to think in a new way about your name and how it relates to your decision to be confirmed. Reaffirming your baptismal name is a sign of your commitment to live out the promises your parents and godparents made for you at Baptism. Far better to start early enough to allow legal to do their homework before investing resources in design development.
If budget allows for this, it will help the whole team fully understand the concept and potential of your name choices. They have done packaging design, brand story development, copywriting and creative inspiration work for us and have truly hit it out of the park in all aspects. Their depth of experience really showed as all of the designs and brand development work has been very strategic, on trend and innovative. The label, capsule, cork, and shippers all reflect the creativity and attention to detail … invested in this project…”Keith Scott, DiageoCopyright © 2016 Sterling Creativeworks. Not only were we impressed, but when we shared the designs with the sales team and members from the trade, they were equally delighted with the new designs.

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