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Make it smart: Packaging can be designed to adapt to changes in its environment, making it seem smart.
By providing information useful to the consumer or perhaps presenting itself to the consumer in different ways, depending on who’s looking at it.Here’s how.
Using a technique called attribute dependency, begin by making a list of attributes of the product.

How would it help them consume the product by having this new information about what’s inside?A simple example is a color-changing baby bottle that alerts the parent if milk is too hot or safe to drink. Great packaging is much more than a slick, protective wrapper around your product. It offers you opportunities in both the consumer and business-to-business markets to influence customers and brand perceptions.

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