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A program slowly being rolled out by the Better Business Bureau is aimed at accomplishing this seemingly impossible task. Katherine Hutt, Better Business Bureau national spokesperson, said online reviews in the process of being launched by the non-profit group are tied to the organization’s original mission. Hutt insists the Better Business Bureau’s online reviews will have more credibility because of the way they are screened.
As with the complaints it takes from customers, Hutt says the Better Business Bureau will employ a verification process for all reviews appearing on its sites. While the first BBB online review pilot program was launched back in 2004 (the same year Yelp was founded), it wasn’t until 2012 that it was announced as an option for local BBBs to implement. Hutt says the organization’s careful benchmarking and exacting verification standards have caused it to move more slowly than many startups and has led to fewer reviews being published. She says about 20 local Better Business Bureaus are already using online reviews on their websites with more rolling them out as they are ready. The reviews are being incorporated into local sites alongside existing BBB accreditation, ratings and other data. At the end of the day, it all boils down to making more sales with fake reviews, but with genuine reviews, a business appears more trustworthy and sometimes it is difficult to differentiate between the two. Thousands of Atlantic Canadians have called the Better Business Bureau about the technology or the companies selling them. The Better Business Bureau for the Atlantic Provinces has received more than 13,000 calls, questions and complaints in the past year, all about heat pumps, and the companies and people installing them. Heat pumps can reduce heating costs, but a lot depends on the type of unit, the type of house, and the quality of the installation. When the temperatures drop and those savings don't materialize, that's when those complaints start flying. Peter Moorhouse of the Better Business Bureau advised heat pump customers to use reputable dealers. Not every heat pump works the same, and there are several factors that go into determining the right model for the right house.
Some are more efficient than others, and will do a good job up to -25 C, but others lose their effectiveness once it hits -15 C, so savings disappear.


Companies that offer cheaper deals on installation might not be following the regulations, and might not be around when something breaks down. Sara Mudge with NB Power says the province is about to crack down on unqualified installers and companies.
NB Power's Sara Mudge says all the utility's registered heat pump installers will have to have proper certification as of April 1.
NB Power has offered a $500 rebate this year on high-effiency, ductless heat pumps, a very successful program that has so far attracted 1,261 customers.
It's working on another incentive for next year, so it expects the number of heat pump installations to continue to rise. An original version of this story have have given the impression there were thousands of complaints registered with the Better Business Bureau, when in fact there were thousands of inquiries and dozens of complaints.
By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Truman Hayward thinks province should allow landlords to evict sooner after his rental property is left damaged and filthy. Thanks to Eric Goggin for this lush drone flight video showcasing a group of mountain bikers around Elgin, N.B. But these reviews would all be from real people who had actually used a product or service. No fake reviews from PR agencies or competitors would be tolerated.
Also recently, Yelp filed suit against a San Diego law firm claiming the company faked its own reviews.
But the Better Business Bureau insists all reviewers share their names and other details sufficient to verify that they are indeed customers of the businesses they are reviewing.
But Hutt says customer reviews are not part of the organization’s overall ratings formula for BBB business ratings.
A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. With so many fake or crafted reviews going around, customers now need verified reviews more than ever. I have reviewed 5 companies some good, some bad and NONE of my reviews have showed up on the site.


Certified technicians are supposed to do that job, and electricians are required for the hook up. By submitting your comments, you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever.
Here is Terry Seguin's 1986 municipal election story featuring Woodside discussing his very first victory.
The New York state attorney general’s office says they recruited freelancers to create false reviews on sites like Yelp, Google Local and CitySearch.
Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers. It is always better to solicit real reviews than come up with a list of reviews that do not even exist. It’s all about reliability when you know that you can trust a review about a specific item.
One complaint on my profile can literally cause me to lose thousands and thousands of dollars in potential business. A total rip-off and the BBB did nothing about it because they don’t get involved in pricing.
I know they do, because I had one from a customer who was the most unreasonable person I had done business with in 27 years. Please note that comments are moderated and published according to our submission guidelines. I think the BBB does a terrible job which is why people are turning to other consumer assistance companies.



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