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It could be interesting to develop a similar project to the projects that encourage their participants to stay very still–the user is subjected to a buzzing flurry of images and sounds until they relax their minds, at which point the surrounding environment becomes quiet and meditative. There are so many fun applications for a projector that I’m going to stick with listing potential setups rather than the specific projects that could be applied to each.
The multitouch screen is by this point a pretty solid technology that can be smoothly incorporated into most projects. I would like to able to hook up a green screen to a live video feed and replace certain colors with different types of imagery, possibly interactive. I’ve always found flocking and steering algorithms to be very interesting and very visually engaging. I actually saw this in action in my previous looking outwards post, and I’m glad I stumbled onto the actual add-on! Most people think of Flickr as primarily a social media tool, but I also like to think of it as an ever-expanding and virtually limitless source of data.
This is an add on for open frame works that allows you to write open gl shaders (abbreviated GLSL).
Their readme file is not informative, but from what I can gather fern is a computer vision library that sees and models images it is trained to recognize by its key features. First thing that came to my mind was to use this for generative music from all over the world. Every once in a while, a new interface like Kinect, or Sifteo lands on artists’ desktops. This year, Leap Motion will be released, and yet the ofxAddon is already out, even before the device itself. Hoping to find an addon for my Emotiv EPOC EEG Headset, I checked the ofxaddons website, and found this. However, my enthusiasm to use this addon died, right after I saw that it’s an empty github project, with just a readme file. I just can’t say enough good things about James George and his contribution to the Openframeworks community. It’s probably worth pointing out at the get-go that I have never used openframeworks, and as such I have very little knowledge about what half of these addons are even capable of.
The thing that drew me to this add-on was the fact that Intel’s Perceptual Computing SDK apparently supports Nuance Language Processing. When I saw what the Fern tracker was capable of doing, I immediately wondered what other secrets I could hide within those photographs. My thoughts on this addon are similar to the previous two, but harnessing Tesseract could give me the ability to interact with printed text, and once I have the text, I could do any number of language processing activities with it, illustrate it, re-format it, translate it, or just use it as a data set. I took an HCI class last semester (Software Structures for User Interfaces) and I came to love state machines as a very minimal MVC-style abstraction.
I want versatility.  Specialists are great, but the most effective specialists I know are the ones that at least understand how other areas impact their area.
I want users of social media, but users that understand its business use.  It’s nice that you have 800 Facebook friends, 5000 Twitter followers and 1000 LinkedIn connections, but do you understand how those properties are used for business purposes? Let’s move on the specific roles.  Again, these roles are going to look different in every company and in every scenario, but most of these roles are relevant to the average marketing-centric company.
Search Marketing:  Give me someone that lives and breathes SEO and PPC, understands the impact it has on all other marketing pieces, and has the Rolodex of potential employees, contractors and agencies that may be needed to fill holes.
Project Management:  If we’re going to be running multiple programs for lead generation and customer acquisition at the same time – all involving various forms of strategy, creative, copy, execution, and tracking – then I need someone that is pushing projects out the door, highlighting problems with current projects, and recommending changes to improve particular projects.


I am going to stop there for now, because if I have those types of people in place I am confident we can fill out remaining pieces.  For instance, we didn’t talk about dedicated writers or video production or even certain forms of customer service which may touch marketing.
Give me this All-Star team, and I may be convinced that building an internal Interactive Marketing department makes sense. For those of you who are part of (or even run) internal Interactive Marketing departments, or even if you advise companies that fit this profile, I’d love to hear your war stories.  What roles or characteristics are we missing? As managing partner and chief content officer for Right Source, Mike Sweeney is responsible for all content marketing initiatives, including growing the company’s content marketing practice, guiding all client content marketing strategy, and recruiting and growing a team of modern marketers.
With regards to the IT v Marketing point above, the answer is simple: a content management system. Its most distinct feature is that a common person with average computer knowledge can learn and handle this software well.
Thinkgear is a set of sensing hardware and software developed by Neurosky that can be used to take readings of the user’s mental activity. In fact, the main challenge beyond getting the technology to work would be to avoid making a piece that was only interesting for its novelty.
This could be accomplished by constructing an installation that simulates a busy, artificially sped-up area like a city that becomes calm and begins to reveal small secrets and treasures when one begins to relax.
A good base for a couple projects is a setup consisting of a projector, an open space, and a website that anyone passing by can contribute to. I therefore think it would be most engaging to make projects with this kind of framework that serve only as an interface with a larger work. It would also be interesting to see if you could select multiple colors to be replaced with different images to create an ad hoc environment on screen. I woould like to find a way to use some sort of touch screen-based fluid system in conjunction with the green screen add-on to project interactive fluids onto solid-colored surfaces. Shaders, as opposed to normal filters or visual effects, are nice because they are really low level, so you can do lots of fancy things all at once. The system can then determine how far the image is from the camera and the tilt and orientation. Navier-Stokes equations describe the fluid motion, and can be used to model many things such as water flowing through a pipe and air flowing around airplane’s wings.
What I like about it is the possibility to combine and calibrate multiple cameras and projectors, something I have been wanting to experiment lately.
Having worked with some of the Nuance people and seen their speech to text programs in action in high-pressure situations (like electronic medical record generation), I’d love the opportunity to experiment with it in my personal projects. The program merges their tales into a new, third story by looking at the sentences and substituting clauses or appropriate parts of speech.
I feel like this addon would help me take the next step in a project I began last semester in Sequential Visual Narrative. A problem I’ve had with both flash and js based timing solutions is their utter craptacularity due to their rather high-level implementation. Basically, they let you separate views from logic really easily and tend to simplify implementation of finite state control systems. Mike received a bachelor’s degree in business administration with a major in marketing from the University of Notre Dame. By extension, ofxThinkgear allows the user to connect a piece of Neurosky hardware to openFrameworks so that one can incorporate brain wave readings into a project.
Another angle the project could take is that one can only progress and explore the area when their head is clear–otherwise all of the necessary details to move on become lost in the rush.
Mining internet data and projecting a representation real-time is another solid place to build from.


Maybe they’ll flee from certain colors or motion or brightness, or maybe they could be attracted to light or motion. The camera of a tablet or smartphone could be used to view an environment while certain colors are green-screened out to become the interactive surface. A few examples of what you can do with shaders include, filters, generative stuff, and interactive fluid systems.Gonzalez did this supper cool project where he make a sand pit into a topological map using a shader. But after looking through videos of projection mapping projects, I want to explore more on this art form.
For example the video below is an animation I created with Openframeworks, where all the scaling, rotation, coloring has been automated using timelines.
Like mad-libs, only more fluid, and actually blending full sentences into each other rather than just filling in blanks. Timing in processing is also pretty impossible because all changes happen through void draw() meaning you’re limited to graphical updates to fire timed events.
You can find Mike on Twitter and Google+, connect with him on LinkedIn, or read his other posts. It would also be a good way to share a performance piece or natural phenomenon across a large area–if combined with a GoPro one could share an experience like exploring a deserted city with a large, populated city for example. A set of touch screens that each force their users to sacrifice parts of the project to conserve the whole is another. You could orchestrate a situation where inanimate unexpected objects, such as a small garden gnome or a collection of porcelain figurines, become the controllers for an uncanny technologically mediated garden.
An evidence form was attached to each photo, which had been filled out by one of the characters in the story: a police detective.
This means you’ve got very little fine grained control over (in particular) audio events. It would also be a good method for sharing an augmented reality with a large area–a projector on a spinning dias could sweep an area and change it as the light touches it. At this point I see this framework as a nice, smooth way for the users to interact with the piece but I’m sure given time I could find some more interesting uses for it.
I could see this software being used to identify all the media people are engaging with within a certain public space.
Imagine a class or a lecture hall where a teacher speaks, and his speech is projected onto the wall.
The aim of the game was to piece together what was going on in the larger narrative based solely on the artifacts the detective had amassed, and his very biased opinions about them. I’m not totally sure what I could do by stripping them out into OF, but certainly large data visualizations of pervious work is one very enticing possibility. I’ve yet to see a marketing automation platform that is as easy to use as advertised, so you NEED a person that can handle it.
Also, it would be cool to use this similar concept, but instead of a classroom, it will be used at a concert. The lyrics that you sing will be projected on a large screen, allowing people to follow along — a mix between a performance and a karaoke.



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