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What about conversion optimized pages like sales pages, squeeze pages and other landing pages?
Imagine being able to create a custom landing page that looks great and is designed to convert – all without the technical headache of having to pay a developer or learn how to code.
In this post I’ll show you a number of powerful WordPress plugins that make landing page creation easy.
Thrive Content Builder allows you create custom page layouts with its drag and drop editor which allows you to see exactly how your content will look. It has all the elements you need in order to create great looking squeeze pages, sales pages and so much more. In a recent update, the landing pages add-on was released which makes it easy for you to create high converting landing pages in a short space of time. You can also create 2 step opt-in forms which display a popover when a button is clicked by the user. OptimizePress has been a leader in the field of sales pages, landing pages and squeeze pages for a long time, but until version 2.0 launched, they only provided a WordPress theme.
I’ve been an OptimizePress customer for a long time now, I bought the first version a few years ago and as soon as version 2.0 was released I bought that too.
OptimizePress 2.0 has taken the creation of landing pages, sales pages and squeeze pages to an entirely new level. This gives you the ability to create stunning landing pages that look just how you want them to. The time it has saved me is incredible and the fact that it comes with a membership plugin could save you about $100-300 on buying one separately. There are better membership plugins on the market which have more features and are easy to use, but the option is there if you need it. I used this plugin to build targeted landing pages for a marketing agency I used to work for and the results were great, despite the fact that I’m not a web designer. LeadPages is much more than just a WordPress plugin; it’s a landing page creation platform. Setting up your own high converting landing page is extremely easy and if you have the copy you want to use, you can have a page created within minutes.
Coming Soon Pro is one of the main plugins I install whenever I start building a new website. I use the plugin to display a coming soon page so that nobody visiting the site can see what I’m doing with the site behind the scenes.
This plugin is also useful after a website has been launched because your coming soon page can be assigned its own URL and used as a regular landing page. There are a bunch of free landing page plugins available, a lot of the ones I came across required paid memberships to work beyond a free trial. The downside is that integration with popular mailing list providers starts at $25 each; some like GetResponse are $35. Note: when testing this plugin I did find it quite tedious to customize and it wasn’t all too user friendly in comparison to other landing page plugins I’ve used. I’ve listed a number of plugins and it’s important to note that these plugins are best suited to different circumstances. In fact, it’s not strange to actually use more than one of the plugins that I’ve listed above. For example, I use LeadPages for the majority of my landing pages purely because it’s so fast. Below I have listed a number of situations where you mind find particular plugins work better for you than others. Although with OptimizePress you do get a membership plugin and a theme version but the trade-off is a more resource intensive plugin.
If you have a lot of free downloads that you make available for your email subscribers, LeadPages is a great option. The problem with having a lot of free downloads for subscribers is that you find yourself having to create multiple pages for each one to be downloaded from. The other thing is that LeadPages takes care of hosting your landing pages too so you’ll save on bandwidth here. I find Thrive Content Builder makes it much easier to tweak landing pages than anything else and it’s also very easy to add additional elements to your pages.
OptimizePress is another good option here, you get the option to add more elements but it’s a more resource intensive plugin.
WordPress Landing Pages does allow split testing but I find it a very limiting plugin due to how integration’s soon cause the price to spiral out of control.
LeadPages comes with 70+ templates out of the box but they also add a few new templates every month and they’re all based on templates that are getting results.
OptimizePress comes with around 30 templates out of the box but you can subscribe to their monthly club which will give you access to over 100 templates with more being added every month.
Both LeadPages and OptimizePress now have a marketplace where you can purchase extra templates or sell those which you’ve created yourself. Page load times are extremely important but you also need the right combination of features that don’t restrict you to the point where it makes using a landing page plugin more time consuming than it should be. So for a light weight plugin that has enough features to make your life easier and save you time, Thrive Content Builder is a solid option. Whether you want to create a squeeze page to build your email list or create a high converting sales page to promote your latest product – the plugins mentioned above will help you. They will take the complexity out of creating any landing pages and help you create eye-catching designs that convert well. All so you can focus on positioning your products and offers, creating compelling content and helping you get the results you deserve. Identify the features you need, find a plugin from the above list which fits and get started. There’s not much in terms of free landing page plugins, but WordPress landing pages is the only free one worth trying. The premium plugins offer more functionality, but damn it’s not bad for free and there is a leads plugin that integrates with it too (also free I think).
I have been using WP Landing Pages since January and my opt ins have come to a stop on my site through Hybrid Connect.

I like the idea of the Inbound Now plugins too but I didn’t find them too straight forward so stuck with the Optimize Press system.
Damn, that’s quite a decline – have you got goal tracking setup in GA to find out what the cause may be? Sometimes certain websites that are referring traffic can be responsible for a large number of subscribers. I checked out your site and it looks like you have a paid plugin called Instabuilder installed. Then there is the free word press plugin, which pretty much does a good job too (I am not sure if it includes sale pages) but for a free plugin, it packs a punch.
I am literally starting chapter 1 in list building, and with that in mind, which one should I go for? Your comment has made me realize that I need to update this post and add some sort of decision matrix that shows which plugins fit which circumstances best. You should write a book on this Adam, seriously… The mechanic side of blogging needs a voice like yours.
Anyway: this subject happens to be the most difficult thing about blogging and you literally spend hours researching it. So when I saw your name in the search results, I jumped for joy because I knew I would get great advice, with no stone left unturned.
I’m really glad you were able to find this post at the right moment and I appreciate you placing your trust in me! The free plugin is handy for getting started but the paid add-ons mean that just for the ability to integrate with a platform like GetResponse or MailChimp, there’s a fee.
One of the newer plugins that I added to the list could be a better fit, Thrive Content Builder. Thrive Content Builder is another good option, it’s more light weight and super easy to use. Completely understand your frustration with the tech speak – I’m hoping that I can put together something that will really help with understanding the technical side and your feedback will be great! Really appreciate you sharing the tutorial on how to setup goal tracking with GA using no thank you page – I think that will be really helpful for others.
I am a beginner blogger and am looking for free plugins for landing page, email subscription. But there has to be a few plugins that provide the basic functionality and can be used till one starts earning enough to use premium plugins with advanced features.
Hi Adam, As good as it is it would make sense to point out that the landing page side of Optimize Press is NOT a plugin but a THEME. For example I love the Divi theme from Elegant themes and would like a good landing page system which works well with it but I can’t use OP. Thrive looks nice though, would you run into the same issues or will it plays nice with other themes? So you could use it with Divi, in fact I used OptimizePress to build landing pages for an agency I used to work for. The bonus of Thrive is that you can build pages on your current theme’s layout, rather than it looking entirely different. If you want a completely different looking page, you can use the landing page templates or start from a blank page if you prefer. Having used the editor in both Divi and Thrive Content Builder, I think you would find Thrive’s to be faster and better equipped for what you need. ProfitBuilder is a nice option, I’ve used it myself and the price is very reasonable.
If you read my post earlier this week on Landing Pages 101, you already know how important landing pages are to winning sales, increasing email subscribers, etc.
Traditionally, landing pages were (and still are) generated on their own subdomain within a website.
Landing pages also usually required graphic design skills so that they’d have templates that looked professional and helped maintain consistency across multiple campaigns.
Both of these requirements made landing pages a bit of a challenge for beginner website owners and bloggers. WordPress Landing Pages also comes with a visual editor, allowing you to make changes to your landing page and see how they appear in real time. Finally, WordPress Landing Pages allows you to generate and insert marketing shortcodes; in essence, these are snippets of code that the plugin creates for social sharing buttons, check marks, or other icons.
The only drawback to WordPress Landing Pages is that integrating it with an existing email list is not free and costs $25-$35 (depending on the actual service).
This free WordPress plugin enables you to create landing pages that use parallax sections; in other words, page text sections move while the images and background stay put. The two big drawbacks with this free plugin are the inability to set your landing page as the homepage and the lack of an autoresponder. This free plugin also offers lots of parallax-enabled page sections, logo and video integration, and font control.
Additionally, unlike Parallax Gravity, WP Lead Plus offers an autoresponder option as well as the ability to set your landing page as the homepage.
This fairly inexpensive plugin runs $47 for a single user license and enables you to create landing pages that contain high level graphics, one time offers, delayed pop-up messages with CTAs, Facebook opt-ins, autoresponders, offer timers, and videos. Instabuilder landing pages can look quite slick, given that you’re able to add videos and pre-built graphics rather easily. Finally, Instabuilder-created pages are instantly formatted to fit on mobile devices like smartphones and tablets. This WordPress plugin, created by James Dyson, helps you not only generate professional-looking landing pages but also secure membership portals, online courses, webinar registration pages, product launch funnels and blogs. The plugin offers numerous page layouts, with you selecting how many rows and columns you wish for your page to have. If you are on the fence about buying a WP landing page plugin, try one of the freebies listed above.
Thanks for the list of landing pages, been looking for a replacements for optimize press 2.0 as they are not compatible with many themes, having constant problems with it conflicting and not being compatible. I've Tried That was started in 2007 to help protect consumers from falling victim to online scams.

You will even find tools that allow you to run split tests in seconds and create a variety of other types of pages. And the availability of templates means you can save time & get some inspiration to make something that looks great. This does mean that it’s a bit more worthwhile spending the money on OptimizePress if you were considering this as an option. I use OptimizePress for when I need something built from the ground up or which needs more customization. You can get the license for all of your sites for $67 and while this price will go up (not sure when), the usual $97 price still works out great in comparison to the likes of OptimizePress. The last split test I started took me 2 minutes to create and that included tweaking the copy. It comes with a light weight plugin and it’s easier to get a landing page setup than with the Thrive Content Builder. Now he shares what he’s learned about growing blogs and businesses here on Blogging Wizard. Seems a bit odd, it’s usually difficult to not setup the auto renew for a domain with most domain registrars now. I went from like 1-2 spam comments a day (manual comments I think) to 60+ automated comments and I don’t have the time to moderate all the spam comments. I have checked out the plugins that you are recommending and the only downside for me is that monthly fee attached to some of them, so naturally I gravitated towards authority pro 3 because there are no recurring membership fees, or monthly fees, that definitely ticks my box. Very true about it being costly, I’ve spent a crazy amount in the process of finding my way through all these tools. I’ve added a sort of decision matrix at the bottom of the post based on various situations and needs too. It’s currently $49 for a single license so it is almost double the price of Authority Pro. I tried the first version of OptimizePress when I was a new blogger and it was too difficult for me to do myself.
Still a rare thing these days – so much honestly claimed and so little displayed in some cases.
After reading it I’ve decided to use Thrive Themes Content Builder, mainly because my needs are not extremely sophisticated and I am not a big fun to pay subscription fee for this kind of solution.
While Content Builder is less easy to use than it is promised, after some practice I’ve managed to build a landing page that looks OK, so I am fine with this part.
The challenge for me was to use a simple contact form, I have a page where I want to collect contact details (it is order request page), so I don’t want to use something like Mailchimp or other eDM platform that requires double opt-in.
In overall while there were some hurdles I am fine with Thrive Content Builder, will see how it work. Also they charge for integration’s to email providers, whereas the paid plugins are often much quicker to use (your time is valuable) and they work with most popular email providers. I currently have a Coming Soon plugin (Ultimate Coming Soon Page) but can’t figure out how to integrate my lead page. So whether you want to use it with an existing theme or to replace your current theme – you can do it. Luckily, if the website or blog is hosted on a WP platform, there are many different WP plugins that can be used to install landing page generators and make the process easier. When you download the plugin, you are instantly prompted to install two additional and free plugins: WordPress Leads and Calls to Action. You can add as many sections and section materials as you wish and see the changes in real time via the plugin’s VisualEditor. However, because the plugin is very open to incorporating shortcodes, you could probably even create an autoresponder using your own shortcode. Another common complaint about this plugin is that it’s not very intuitive, and you need to carefully watch the video tutorials in order to create a decent landing page. You also gain access to 70 pre-built templates and a huge range of images like buttons, guarantee symbols, boxes, etc. Instabuilder pages can also be connected to Facebook using Facebook Connect, enabling users to click on those pages via their Facebook accounts. The plugin costs a $97 flat fee for three licenses, which is a bit more money than the other plugins described here, but the fee may well be worth it.
It works like a bomb if you using it as a theme though, but as a plugin, its high risk to conflict with other themes. We've written hundreds of articles, received millions of page views, and have stopped a countless amount of money from falling into the wrong hands.
I also use Thrive Content Builder for the times when I need something less resource intensive than OptimizePress.
If I go ahead and grab authority pro 3, will it be a good investment or should I just start with the free wordpress plugin?
Need to check this out, very keen to see how this compares with the likes of Thrive, OP and LP. I had Contact forms as a part of Jetpack installed and they didn’t work with Thrive Content Builder. However, how do you go about generating the actual landing page on your WordPress (WP) website or blog?
This is done so that a visitor does not simply locate the landing page by visiting the website, but only by clicking on a designated ad, web page or email link. These two plugins enable you to better organize and track your leads and create unique call-to-action (CTAs), respectively. Additional features can be added using shortcodes, including shortcodes from other plugins. There is also a ton of elements you can add into your pages, from buttons and content toggles to audio players and Facebook comments.

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