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In order to determine which social media outlets and content will reach and resonate with patients, you must first understand the delivery mediums. Setting a clear marketing objective will act as a guide to ensure you derive value from your social media marketing efforts. The blog -- Adding a blog to your website gives your practice a simple way to share information, whether it's office news, photos, videos, or other information.
Facebook -- Facebook has become an integral platform for all individuals to connect, and an effective platform for businesses to reach new and existing clients.
Twitter -- Twitter is widely regarded as a powerful marketing tool, used to share quick and focused updates, connect with patients, learn from customers' past experiences, and connect with professional peers. Even if it is not related to your dental practice, if it's interesting and relevant to patients, tweet it! Remember, keywords, site links, and intriguing content are the key ingredients of a great tweet. YouTube -- Despite being known as a video network first, YouTube is also the second largest search engine in the world, with 100 hours of video uploaded every minute and 4 billion videos viewed on a daily basis. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.


The questions are which tools in that toolbox are necessary, and what is the best way to use them? Patients have different expectations for each social platform and it's imperative that your objectives align with those expectations.
A regularly updated blog educates patients, promotes your dental brand, differentiates your practice from the one down the street, and keeps your patients up-to-date on exciting developments in dentistry and your dental practice. A blog has the ability to provide expansive information in each posting, giving readers a more thorough understanding of the featured topic as well as an inside look at who you are as a person, who your team is, and what your practice philosophy is. Sharing photos, events, and information through specially designed Facebook Business Pages is easy and enormously productive. That includes other dentist offices, dental associations, dental bloggers, dental specialty fields, and dental product manufacturers.
Users create theme-based image collections that include favorite events, hobbies, interests, and more. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.
A blog can be used as an extremely effective channel to promote new dental technology and cutting-edge products and services sold in your office, share in-depth information about specific treatments performed, or promote community events. The additional benefit is that this channel introduces your practice to prospective new patients through information delivered to them from a member of their own trusted network.
It is much more convenient to tweet a message in seconds than to use a time-consuming media platform. Whether filming patient testimonials, a demonstration of a treatment, or just a simple office tour, dental practices are harnessing the marketing power of YouTube.
It is interactive; users can browse other boards, repin images to their board, or "like" images. In fact, there are freebies and deep discounts galore - if you know where to look and whom to ask.
Your dental office can reach out to millions of potential patients in a matter of a few clicks.


Google's social sharing feature is proven to drive traffic to your website, increasing your visibility in the networks' integrated search results. When patients enjoy your content, they share it with their friends and families on their own personal social networks. For example, your dental practice may pin items such as "Top 5 Ways To Keep Teeth Healthy," "Teeth Whitening Techniques," or "Foods You Can Eat While in Braces." If they agree, using your patients' before-and-after dental photos can create valuable content on Pinterest. Free Money, Free Stuff will point you toward more than 1,000 incredible yet real money-saving offers.
Designate a staff member to update the blog at least once a week or make time on your schedule to do so, even if it's just to remind patients about a contest. How it works: Twitter is an interactive stream of messages that are limited to a maximum of 140 characters each. One of the key features of Google+ is "Circles," which are simply groups that contain your contacts. Pinterest drives more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn -- combined. Plus you'll find special deals targeted for new moms, seniors, veterans, active-duty military personnel, people with disabilities, teachers, and more. Alternatively, hire a company with dental-specific social media expertise to manage the postings on your behalf. Set up a profile for your dental practice and then start adding your patients (if they agree to it), local businesses, and other dental-related professionals to your public circles. Lottery and sweepstakes hopefuls learn how to find the right contests to enter, how to protect themselves from cheaters, and what to expect after winning, including how to deal with the IRS and give interviews to the media.



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