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I’ve made thousands of dollars from product sales (averaging a little over a hundred dollars a month this year), and I haven’t had to do any hardcore cold-calling for client work in a long time – all thanks to my website. In this post I share the strategy behind my freelance graphic design website; why I designed it the way I did, what purpose it has, and how you can build your own freelance business website. I’ve redesigned my personal freelance graphic design website a countless number of times over the years. I used to think you needed an about page, portfolio, and contact form just because that’s what everyone else was doing.
On my personal website the first thing you’re presented with is a photo of me, my logo in my primary brand color, a very brief intro, with two main calls-to-action. I use this same strategy on every single page on my site; I present the most important information first in context to the page the viewer is on. When you start to consider the build of your freelance website, don’t start with the design, but with the pages and their content. An effective freelance website may consist of a blog to pull in traffic, a friendly about page with your photo, a simple method of contact, and an easy-to-view portfolio.
Also, not everyone is a developer, so if you’re unfamiliar with coding and designing websites, don’t attempt to do it yourself!
Rather than share top design trends, I think it’d be more beneficial to share what to avoid.
The best way to improve your site is to have someone else evaluate your content and design.
Once you have your new (or already established) freelance website online, use your strategy, whatever it may be, and start generating the results you desire.
If it’s to draw in traffic, then start blogging to your target audience on a regular basis. If you paid attention to what I had to share in this post and you have the necessary calls-to-action throughout your website, you should have a better chance at reaching your goals. You'll receive "22 Simple Tasks That Will Better Your Freelance Career" and a sample of my guide, "Start Your Freelance Career" for FREE. About Brent GallowayBrent Galloway is a freelance graphic designer, founder of Your Freelance Career, and author of Start Your Freelance Career. Hi Nina, if your content offering tips for people in overcoming poverty doesn’t align much with your ideal audience for your personal blog, then it might benefit for the two to be separate.
Your Freelance Career is a blog for creative individuals who want to build a successful freelance business while working from home. Learn how to write a web designer cover letter by using this professionally written sample.
I am interested in applying for the position of web designer at your company and would like you to consider me for the role.
I have a background in web development and experience of successfully designing a websites layout, usability and appearance. A quick review of my attached resume will show that I have been involved in the creation of over twenty comprehensive websites that incorporated dynamic images, flash integration, ecommerce capabilities and scripting languages.
If acceptable, I will contact you next week to confirm your receipt of my application, however please free to contact me if you require clarification or any further information.
One major issue that affects freelance sites these days are spam accounts, job posting and applicants. If you really want a secure service with the best quality of work then the only answer is to stick a pay wall up, which iFreelance have done. Whether you are on the hunt for top-notch coders, graphic designers or creative writers, you will find them all at iFreelance.
The idea of iFreelance is to provide the best workers with companies that are prepared to pay for the best workers.
A simple precaution of monthly fees (starting from $4.69) sifts away a great deal of the numerous, but inefficient workers that have occupied many of the other giant freelance websites. There are around 1,500 freelancers registered on the site and about 20-30 work projects get posted every day.


The moment you opt for posting a project or looking for a job through iFreelance you’ll be taken to a very long and detailed form asking you to fill it. The classic scheme of “the more you pay –  the more you get” is alive and well at iFreelance.
Due to the fact that you have to arrange lot of payment-related thing yourself iFreelance is just about screaming that it is not quite the site for total freelancing newbies to hire some manpower because seasoned freelancers are a rather cynical folk. Judging by the fact that iFreelance charges monthly fees it would have been only natural to assume that a site for pros would feature top-notch tech support.
This is a site for those who have some prior experience in dealing with freelancers and who now want to find some real professionals who know exactly what to do and how the world of freelancing works. Idan is the co-founder of Website Planet, with over 5 years of experience in online marketing. It was only with my recent redesign where I had finally developed my own strategy that started to actually generate results.
Don’t consider adding pages or content for the sake of having it, rather, consider what you want your visitors to learn the second they land on your homepage.
The visitor is instantly introduced to me, what I do, and where they should go next; they can learn more about me or reach out right away.
Heck, I have a whole list of tweaks that’d I’d like to make but just haven’t had the time to get to yet. Not so much design and develop it from scratch, but rather, build the content and strategy of it from scratch.
List out each page with a brief description of its purpose, then consider ways you can intertwine them together with the use of calls-to-action (not just with your main navigation).
There’s no shame in hiring others to do tasks which are outside your skill set, or to use an online service to help build your website. Website design comes with a wide range of pitfalls, and if you can avoid them, you’ll create confidence in your brand and, by extension, the products and services you offer.
If your website falls victim to any of these design flaws, you’re doing yourself a disservice and you need to make some immediate adjustments. It always helps get a second pair of eyes after working on the same project for a long period of time. Share your thoughts on the field you specialize in, share your lessons learned, or write about your process on a recent client project. You'll also get my bi-weekly newsletter on freelancing where I share transparent content, freelance tips, and stories from my journey freelancing.
I am just starting out in my freelance business and I have taken a lot of advice and suggestions from your various posts and I am incredibly thankful for the resources.
It’s a similar situation I was in with this blog and my personal freelance graphic design blog. Over the last few years, I’ve had the opportunity of working for several web design companies, this has given me extensive web designing knowledge and technical skills. I also possess excellent communication skills and am comfortable working on projects as part of a team or individually. If you would like the fully editable MS Word versions of the resume templates below then you can purchase all of them for ONLY £5. Some freelance sites that used to pave the way at the top of fallen due to the quality it offers and that is why iFreelance have a different way of dealing with spammers.
With fairly high monthly fees, they provide access to the best freelancers in the business, with no cheap workers in sight.
They dont specialise in absolutely everything that is out there, but focus in on the artistic jobs such as illustrations, web designs and so forth. So, essentially, if you are tight-fisted, or want to keep purse strings tight then iFreelance wont be for you. The necessity of the payment during the very registration process insures that those registering have a valid credit card for international transaction and are able to actually pay for the services of the site.
A huge gap in the usability reveals itself the moment you find the first freelancer fit for your project – you can’t PM him or her – the only option to write to your prospective worker is to invite that freelancer to bid on your job posting.


You are not going to get too many useful features with a basic account, which will only let you more or less survive as an active member of the site, but is unlikely to land you any real freelancers you are looking for. There is lots of complaining on the web about the fact that iFreelance is trying to be too cheap charging so much for every additional section of the side one would like to add to his or her working field.
This means less hassle about the inputting and withdrawing money and a piece of good news for any Escrow haters out there. But in fact it turns out vice versa – you only get an e-mail support easily contactable through every page of the site with the help of pressing the “contact” icon. He masters all things PPC, and has a great passion for Analytics and Testing. His motto is "Life isn't about finding yourself, life is about creating yourself". Ever since then I’ve been tweaking my website – seeing what’s working and what’s not, then adjusting.
Having your own place online to display your work, share your ideas, and to allow anyone to get in touch with you instantly is so beneficial. To name a few online services: Squarespace, Behance, and Carbonmade are all great for showcasing your work.
I wanted to really target the freelance design community, so I built this blog – separate from my personal site, which is targeting potential clients. No money – no honey, you won’t be allowed even to browse around in “read-only” mode until you pay at least the minimal monthly fees. Get your time zone calculator handy as the tech support will only process your tickets 6 am – 5 pm Pacific time, Monday to Friday. The structure of the site and your functions on it are very rigid, but you can slightly oil your way to the top lists and freelancers through purchasing the premium (“gold”) account with additional paid features. Using my own strategy of generating traffic then converting that traffic into something more, my website in turn works for me.
Then following my recent work is another call-to-action, announcing my design availability. If a page isn’t being viewed, if there’s content not being seen, or if I’m not getting the results that I’m looking for, then I adjust. But, since once is about my personal victory of overcoming poverty and helping others, and one is about my copy-writing business they need to remain separate. There is also some heavy censorship concerning what is being posted on the site to ensure the convenience and safety of your work through iFreelance. This scares away a lot of new freelancers and it also left an unsettling impression on us because we keep receiving e-mails suggesting us to complete the registration of  fake account – what if they will indeed find us and kill us? This all can be very convenient for those having their own payment options handy and also looking to maybe avoid paying some taxes (depending on your country or residence) as other larger freelance sites are hell-bent on delivering the tax money to the government.
You can expect an answer within one business day, though sometimes it may take slightly longer. I had this on my old site but you’ve inspired me to make it look better and use more CTAs. Newcomers to the freelancing world should gain some experience elsewhere before they opt for iFreelance, otherwise it will turn out as nothing but a huge disappointment and a waste of money. Your brand can be you, but the way you present yourself can and should be very professional.
I thought to ask because my web designer recommended I just have a site in my name, and under services and portfolio I link the two.
The professional side will attract the clients, but your personality will be what connects with them and ultimately what will lead to them reaching out to you.



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